HQ-led decisions

Sticky's

Quick service restaurant

Software purchasing control at Sticky's sits firmly at the headquarters level, given the brand's 14 company-owned locations and a fully mandated technology stack. The current tech environment includes Toast POS, Restaurant365, and Ovation, creating a clear map of incumbent vendors. With an average unit volume of $2.1 million, the addressable market is small but high-value, concentrated entirely in a single operator footprint.

Live signals

Total units
14
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.10M
Item 19, 2018
Royalty
3%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$40K
per unit
Investment range
$644K–$2.29M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6.5%of gross sales (FY2023)

Ongoing fees: 6.5% of gross sales (FY2023)Royalty 3%, Ad fund 3.5%. Total 6.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 3%Ad fund 3.5%

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Lunchbox
Mandatory
DeliveryItem 8

tly the only approved supplier of learning management system and learning experience platform products, Ovation is currently the only approved supplier of guest feedback products, Lunchbox is currentl

Ovation
Mandatory
CrmItem 11

ystem and related hardware and software from our designated vendor (Wisetail); (v) the required guest feedback system and related hardware and software from our designated vendor (Ovation); (vi) the r

Raydiant
Mandatory
MarketingItem 8

cts, Marquis is currently the only approved supplier of customer relationship management products, Verkada is currently the only approved supplier of security camera products, and Raydiant is currentl

Restaurant365
Mandatory
AccountingItem 11

ardware and software from our designated vendor (TOAST); (ii) the required accounting and inventory management system and related hardware and software from our designated vendor (Restaurant365); (iii

Rockbot
Mandatory
MarketingItem 8

y the only approved supplier of point of sales and sales reporting products, Restaurant365 is currently the only approved supplier of accounting and inventory management products, Rockbot is currently

Toast
Mandatory
POSItem 11

roximately $15,000 to $21,000. The Computer System currently includes: (i) the required point- of-sale (“POS”) system and related hardware and software from our designated vendor (TOAST); (ii) the req

7shifts
SchedulingItem 11

either New York or New Jersey BOH Crew Lead Training 5 40 Corporate location in either New York or New Jersey R365 Training 5 8 Corporate location in either New York or New Jersey 7 Shift Training 2 6

Facebook
MarketingItem 11

scontinue all internet, worldwide web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram,

Instagram
MarketingItem 11

or preparing and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest

LinkedIn
MarketingItem 11

e web and electronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, Pinterest, LinkedIn and Twitter

MeazureUp
Field serviceItem 11

ation in either New York or New Jersey 31 Sticky’s Franchising LLC Sticky’s – 2023 FDD ACTIVE 65624097v28 Hours of Hours of Classroom On-the-Job Location Subject Training Training Meazureup Training 2

Pinterest
MarketingItem 11

g and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest and Yelp);

Twitter
MarketingItem 11

ctronic commerce activities pertaining to the System, including through the use of a page or profile on a social media Website such as Facebook, Instagram, Pinterest, LinkedIn and Twitter. All adverti

Yelp
MarketingItem 11

g video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest and Yelp); developing, i

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Sticky's

Sticky's is a quick-service restaurant concept headquartered in New York, operating 14 company-owned locations. The brand has not yet launched a franchise program, meaning every unit is under direct corporate control. For software vendors, this creates a concentrated sales target: a single decision-making entity in New York with an average unit volume of $2,102,903. The total system is small, but the per-unit economics are strong, and the fully mandated tech stack signals a leadership team that actively prescribes operational tools.

Who controls software purchasing

The executive team listed in the 2023 FDD includes Jonathan Sherman as Chief Executive Officer, Paul Tuennerman as Executive Vice President, Jamie Greer as Vice President of Operations, Leor Wolf as Chief Administrative Officer, and Arbi Pacma as Culinary Operations Manager. In a 14-unit, company-owned chain, software purchasing authority is centralized. The Chief Administrative Officer and CEO are the likely final approvers for any technology investment, with the VP of Operations influencing tools that touch store-level execution. There are no franchisees to influence or bypass; the sale is entirely an HQ conversation.

Mandated and current tech stack

The 2023 FDD mandates five specific technology systems. Toast by Toast, Inc. serves as the point-of-sale platform. Restaurant365 (R365) is mandated for back-office and accounting functions. 7shifts handles labor scheduling, MeazureUp manages operational audits and inspections, and Ovation powers the guest feedback program. This is a locked stack: any new vendor must either integrate with these incumbents or displace one of them. Displacement is a high bar given the mandates, so integration and complementary positioning are the most realistic entry strategies.

Procurement, renewals, and timing

Item 8 procurement signals were not extracted from the available FDD data, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not disclosed in our corpus. However, the existence of mandated technology vendors strongly implies a designated-supplier approach for core systems. On the renewal side, Item 17 outlines a successor franchise term of 5 years, but this is irrelevant until the brand begins franchising. Currently, there are no franchisee contract cycles to track. Software sales timing will depend entirely on internal HQ budget planning and dissatisfaction with incumbent vendors.

How to read the Sticky's FDD

The 2023 Franchise Disclosure Document is the authoritative source for the facts cited here. It details the executive team in Item 1, the mandated technology suppliers in Item 11, and the renewal conditions in Item 17. The embedded viewer below contains the full filing. For vendors, the critical sections are Item 11 (to understand the incumbent stack and any integration requirements) and Item 1 (to map the buying center). Because Sticky's is entirely company-owned, the franchisee operator footprint is empty—every purchasing decision traces back to the New York headquarters.

For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize accounts by tech stack, decision-maker structure, and unit growth.

Questions vendors ask

Sticky's, answered from the filing

The buying center includes Jonathan Sherman (CEO), Paul Tuennerman (EVP), and Leor Wolf (Chief Administrative Officer). As a small, fully company-owned chain, major software decisions are centralized with this executive team.
The 2023 FDD mandates Toast by Toast, Inc. for POS; Restaurant365 (R365) for accounting/operations; 7shifts for scheduling; MeazureUp for inspections; and Ovation for guest feedback.
Sticky's operates 14 total units, all of which are company-owned. The brand has not yet begun franchising, so the entire footprint is controlled directly by the New York-based headquarters.
Specific procurement restrictions were not extracted from Item 8 in the most recent FDD. Given the mandated tech stack, assume a designated-supplier model for core operational software.
With no franchisees and a 10-year initial term, there are no renewal-driven windows. Contract timing is tied to internal HQ budget cycles and vendor performance reviews, not public franchise renewal calendars.
The 2023 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal document and technology disclosures directly.
Source

Read the filing itself

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Sticky's2023 FDDView only
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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.