Steamoji

The vendor opportunity at Steamoji

Steamoji is an education franchise with a total footprint of just 2 units—1 franchised and 1 company-owned. For software vendors, the addressable market is tiny. There are no multi-unit operators; all 8 mapped operators run a single location. The franchise charges an 8.0% royalty on a 7-year initial term. Average unit volume is not disclosed in the 2024 FDD. This is not a volume play. The opportunity, if any, lies in getting named as a mandated or recommended vendor early, before any scaling occurs.

Who controls software purchasing

Purchasing authority sits entirely at headquarters. The FDD lists five executives: Henry Horkoff (Director; Co-Founder, CEO and President), Mikhail Baiman (Co-Founder & VP Development), Alex Chunn (VP Product), Owen Hann (VP Operations), and T.R. Harrington (VP Marketing). For a software pitch, the most direct paths are through CEO Henry Horkoff or VP Product Alex Chunn. VP Development Mikhail Baiman and VP Operations Owen Hann are likely influencers for back-office and operational tools. There is no parent company—Steamoji appears independently owned—so no external corporate procurement layer exists.

Mandated and current tech stack

The 2024 FDD mandates six specific systems. Academy App and Apprentice App are required, as is Build to Solve. QuickBooks by Intuit Inc. handles accounting. Steamoji Academy is a mandated platform, and Stripe by Stripe, Inc. processes payments. No traditional point-of-sale system is named; Stripe appears to fill that role. For vendors selling adjacent or replacement tools, the stack is small and fully prescribed. Any pitch must address how a new tool integrates with or improves upon this exact set of mandated systems.

Procurement, renewals, and timing

Item 8 of the 2024 FDD contains no procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Renewal terms in Item 17 require the franchisee to be in compliance with material terms, notify Steamoji in writing at least seven months before expiration, and submit the renewal fee with that notice. The term is 7 years. With only one franchised unit, the practical contract window is tied to that single operator’s renewal cycle. No year-over-year unit growth is reported, so new-unit-driven software adoption is not a near-term lever.

How to read the Steamoji FDD

The 2024 Steamoji Franchise Disclosure Document is embedded below. It is the primary source for verifying the mandated tech stack, executive roster, and unit count cited here. Key sections for software vendors: Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, though empty here), and Item 17 (renewal timing). Because the system is so small, the FDD is the definitive map of who buys and what they already use. For a ranked target list of franchise systems that match your software, talk to FranCloud.