Headquarters picks the CRM
Every location must use GoHighLevel. A pitch for a CRM goes to headquarters, not to owners.
Item 6 · 2026 filingFrom the filings · Fitness
Starting Strength franchise
28 locations, and franchised locations grew 7.7% last year. Headquarters picks the CRM.
Total investment
$267K to $708K
Item 7
Locations
28
+7.7% franchised
See your fit for this brand
For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$40K
Item 5 · per location
Royalty
8%
Item 6 · full terms unconfirmed
Ad fund
2%
Item 6 · percentage component
Franchised
100%
Item 20 · 28 of 28
For vendors
What decides a sale into Starting Strength
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2026 filingMostly single-location owners
About 1 in 28 owners runs more than one location. Franchised locations grew by about 2 last year, and each opening buys the required systems.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Starting Strength, with the clauses that matter to you.
- All 5 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map28 owners by state, and the 1 who run several locations
Source
Read the filing itself
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Answered from the filing
Starting Strength franchise questions
How much does a Starting Strength franchise cost?
The 2026 FDD puts the total investment at $267,257 to $707,518, including a $39,950 initial fee.
How many Starting Strength locations are there?
The 2026 FDD lists 28 locations, 28 of them franchised and 0 run by the company. Franchised locations grew by about 2 over the year.
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Tell me when Starting Strength refiles
Primary franchise filings. Read the original filing for definitions, conditions, and qualifications.