From the filings

HQ-led decisions

Stalk & Spade

Quick service restaurant

Stalk & Spade operates a single company-owned restaurant in Minnesota per its 2023 FDD — there are no franchised locations yet, so purchasing runs entirely through headquarters. The filing names Facebook, Instagram, LinkedIn, Snapchat, TikTok and Twitter/X without requiring any of them, makes no Item 19 financial performance representation, and carries a 7% royalty on a 10-year term.

For software vendors selling into US franchise brands.

Live signals

Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$784K–$1.54M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2023)

Ongoing fees: 9% of gross sales (FY2023)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

omments about the Franchised Restaurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, profession

InstagramMeta
MarketingItem 11

ed by us (“social media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, SnapChat, TikTok, or Instagram, virtual w

LinkedInLinkedIn
MarketingItem 11

nt or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogg

SnapchatSnapchat
MarketingItem 11

tablished or authorized by us (“social media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, SnapChat, TikTok, or

TikTokTikTok
MarketingItem 11

or authorized by us (“social media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, SnapChat, TikTok, or Instagram

TwitterX
MarketingItem 11

ebsite established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, SnapChat, T

Franchisor behaviours

What the franchisor requires

30 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 1 question the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

You must also obtain a license for the required point of sale system software and for a back office and inventory system, as well as certain off-the-shelf software, including Microsoft Office, accounting software and such other business operations software as we may require

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

You must provide us with unimpeded online access to your Computer System, in the manner, form, and at the times requested by us.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must furnish us: (a) no later than the fifth (5th) day following the end of each calendar month, a report of Gross Sales for such period, a profit and loss statement for the Franchised Restaurant for such calendar month and for the year- to-date and a balance sheet as of the end of such month;

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may revise the Approved Suppliers List and Approved Supplies List from time to time in our sole discretion.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

We and our affiliates did not receive any revenue from the sale of goods and services to our franchisees in our past fiscal year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

In addition, we and/or our affiliates may derive revenue or other material consideration based on your purchases of goods and services from our approved suppliers in the form of promotional allowances, volume discounts, rebates, and other payments that approved or required suppliers make to us and our affiliates.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

We estimate that the purchases and leases that you must make from us or our affiliates, from designated or approved suppliers, or according to our standards will represent approximately 95% of your total purchases in connection with establishing your Franchised Restaurant (excluding the franchise fee and other…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

you must notify us and submit to us all information we may request concerning the proposed item or supplier, along with a $2,500 fee to cover our costs associated with evaluating any proposed supplier or item you request us to consider approving for use by the Franchised Restaurant or the System.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If you propose to use any brand and/or supplier which is not then approved by us, you must first notify us and submit sufficient information, specifications and samples concerning such brand and/or supplier so that we can decide whether such brand complies with our specifications and standards and/or such supplier…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

notify the telephone company and all telephone directory publishers of the termination or expiration of your right to use any telephone number and any regular, classified or other telephone directory listings associated with any Mark and to authorize transfer of the number to us or at our direction

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must ensure that your Franchised Restaurant adheres to the standards applicable to electronic payments including PCI standards or any equivalent standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We and our designated agents have the right at any reasonable time and without prior notice to: (a) inspect the Franchised Restaurant; (b) observe, photograph, audio-tape and/or video tape the operations of the Franchised Restaurant; (c) remove samples of any food and beverage products, materials or supplies for…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We reserve the right to modify or update the Operations Manual from time to time to reflect changes in our Standards, but the modifications or updates will not alter your status as a franchisee or your rights under the Franchise Agreement (except that the Franchise Agreement requires compliance with our Standards as…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You are permitted to operate the Franchised Restaurant only at an approved site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain, or authorize any other website, other online presence or other electronic medium that mentions or describes the Franchised Restaurant or displays any of the Marks without our prior approval.

Is a minimum grand opening advertising spend required?

Yes

Item 11

Your Grand Opening Marketing Spend must include a minimum of $10,000, which will vary depending on the size of your market, the number of stores open in your market, competition in your market, and other factors, and will be prescribed by us.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

We currently require you to spend 4.5% of the prior quarter’s Gross Sales on local marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

For as long as we, in our sole discretion, maintain a customer loyalty program and/or a gift card program in any form, you agree to participate in it, including honoring coupons, gift cards, vouchers, certificates, or other forms of rewards presented by customers and paying all fees associated with it, as set forth…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

With respect to any advertising cooperative we establish and which we designate for your Franchised Restaurant, you must participate in such advertising cooperative and its programs (other than price advertising, as to which you may choose not to participate) and abide by its by-laws.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You are required to purchase from our approved suppliers certain furniture and fixtures, art and décor, restaurant and catering supplies and wares, technology and related equipment for use in back-of- house operations, and a variety of other supplies and resources.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You are required to purchase from our approved suppliers certain furniture and fixtures, art and décor, restaurant and catering supplies and wares, technology and related equipment for use in back-of- house operations, and a variety of other supplies and resources.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

You agree to use the system and equipment we require for processing credit cards and any costs to do so are at your expense.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You agree, at our request, to sign an electronic payment authorization agreement in a form we or your bank prescribe that authorizes us to automatically debit your bank account, on the dates payments are due, for any royalty fees, marketing fees, technology fees, rents and other amounts due and owing under this…

Must the franchisee participate in a gift card program?

Yes

Item 6

You will be required to participate in our gift card program, pursuant to which STALK & SPADE® gift cards may be purchased and redeemed at any STALK & SPADE® Restaurant.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

The Franchised Restaurant at all times must be under the direct, on-premises supervision of your General Manager.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You agree to comply with all mandatory specifications, standards and operating procedures, as modified at any time and from time to time (whether contained in the Operations Manual or any other written communication) relating to the appearance, function, cleanliness or operation of a Restaurant, including:

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must record all sales on electronic cash registers designated or approved by us at any time and from time to time.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

You must provide us with unimpeded access to data from your Franchised Restaurant’s system in the manner, form, and at the times requested by us, including but not limited to Customer Data and financial information, and use the data we collect for any purpose, except that we shall not provide financial data to third…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We may charge our then-current fee for any additional members of the training group that you send to the Initial Training, as well as for you and your personnel attending any additional training programs (whether optional or mandatory).

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

The person holding a controlling interest in you must attend our annual convention each year, if we have one.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Stalk & Spade

Stalk & Spade operates a single company-owned restaurant in Minnesota, per its 2023 FDD. With zero franchised locations to date, every purchasing decision runs through headquarters rather than through any independent operator.

Who controls software purchasing

Item 2 names a full corporate leadership team: Steele Smiley as Executive Chairman and Founder, Kelly Baltes as CEO, Meredith Bauer as Chief Legal Officer and Chief Business Officer, Haley Gates as Chief People Officer, and Bill Fairbanks as Chief Culinary Officer. With one company-owned unit, this leadership team is the entire buying center.

Tech named in the FDD, and what is actually required

The filing names six social platforms — Facebook, Instagram, LinkedIn, Snapchat, TikTok and Twitter/X, all under Item 11 — without requiring any of them. No other system is named as an incumbent or a mandate in this filing.

Procurement, renewals and timing

Item 8 runs an approved-supplier list: purchases must come from the Approved Suppliers List and Approved Supplies List, with some items sole-sourced to a single designated supplier, though a franchisee can propose an alternative for approval. Item 17 sets an automatic 10-year successor term unless either side objects 90 to 180 days ahead of expiration, and that successor term may carry materially different conditions. Item 19 makes no financial performance representation. At a single unit with no franchisees yet, the near-term opportunity is this initial company-owned location rather than a renewal cycle.

How to read the Stalk & Spade FDD

The embedded PDF viewer below carries the full 2023 filing, submitted to state franchise regulators. Item 2 names the full leadership team directly, and Item 8 covers the supplier approval process for when the system opens to franchisees.

Talk to FranCloud for where early-stage systems like this one rank against other targets.

Questions vendors ask

Stalk & Spade, answered from the filing

Item 2 names CEO Kelly Baltes and Executive Chairman and Founder Steele Smiley at the top, with Meredith Bauer as Chief Legal and Business Officer overseeing contracts — the right entry points for any vendor pitch given this is currently a single company-owned unit.
The FDD requires none of the systems it names. Facebook, Instagram, LinkedIn, Snapchat, TikTok and Twitter/X (all Item 11) are named without being required.
1 company-owned restaurant in Minnesota; there are no franchised locations in this system yet.
Item 8 runs an approved-supplier list: purchases must come from the Approved Suppliers and Approved Supplies Lists, with some items sole-sourced, though alternative suppliers can be proposed for approval.
Terms run 10 years, and Item 17 sets an automatic successor term unless either side objects with 90 to 180 days' notice, which may carry materially different conditions. With one unit and no franchisees yet, the current window is this initial term itself.
The full filing is embedded in the PDF viewer below, filed with state franchise regulators in 2023. Item 19 states the filing makes no financial performance representation — a quick data point before deeper research.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Stalk & Spade2023 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Stalk & Spade files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

RI1
IN1
SC1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.