Spenga

The vendor opportunity at Spenga

Spenga operates 45 total fitness studios, 44 of which are franchised and one company-owned. The brand’s unit count is modest, and year-over-year unit growth is not disclosed in the 2026 FDD. For a software vendor, the immediate addressable market is those 44 franchised locations. The operator base consists entirely of single-unit franchisees—58 mapped operators, none with two or more units—so there is no multi-unit buyer who could accelerate adoption across a portfolio. Top states by unit count are Texas (10), Ohio (5), North Carolina (5), Florida (4), and Illinois (4). Average unit volume is not reported in the FDD, and the royalty rate is 7.0% of gross sales. The initial term length is not disclosed.

Who controls software purchasing

Technology decisions at Spenga are centralized. The FDD lists CEO Roger McGreal, Executive Vice President Nancy Vrdolyak, Vice President of Operations Heather Ruff, Vice President of Fitness Amy Nielsen, and Vice President of Construction and Development Joseph Vrdolyak as the key executives. With no multi-unit operators in the system, franchisees have no collective bargaining power over tech stack changes. A vendor pitching software should expect to engage Heather Ruff or Roger McGreal directly; the operations and executive leadership tier is the buying center. There is no parent company on file, so Spenga appears independently owned and governed.

Mandated and current tech stack

Spenga’s Item 11 disclosures mandate two systems across the network: a designated POS system and Mindbody by Mindbody, Inc. The POS vendor is not named in the FDD, but the mandate means every franchisee must use the same point-of-sale platform. Mindbody is the required studio management and scheduling software. This dual mandate locks the operational core of each studio. For vendors selling adjacent or replacement tools—such as payroll, marketing automation, or member engagement platforms—the path in is through HQ approval, not individual franchisee sales. Any pitch must account for the fact that Mindbody already occupies a central role in daily operations.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 extract, so Spenga’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing environment—is not publicly disclosed. Similarly, Item 17 renewal terms are absent, and the initial franchise term is not stated. This lack of data makes it impossible to estimate when contract windows for existing technology might open or when franchise agreements come up for renewal. Vendors should approach Spenga with the understanding that the procurement process is opaque from the outside and likely controlled entirely at the HQ level.

How to read the Spenga FDD

The Franchise Disclosure Document filed for 2026 is the primary source for understanding Spenga’s mandates, executive structure, and unit economics. The embedded PDF viewer below contains the full document. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), and Item 20 (unit counts and operator footprint). Because the FDD omits AUV, term length, and procurement rules, direct outreach to the executive team may be necessary to fill those gaps. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on tech mandates, decision-maker access, and unit growth signals.