OracleOracle
d product mix information. We may require electronic transmission of this information. We may have independent access to this information and data. In order to operate the current Oracle/Simphony Poin
From the filings
HQ-led decisions
South Philly Steaks & Fries or South Philly Cheesesteaks & Fries
Quick service restaurantSoftware purchasing decisions at South Philly Steaks & Fries are controlled at the corporate level by a small executive team including CEO Anthony Scotto and CFO Frank Clark. The brand currently mandates Oracle/Simphony as its point-of-sale system across its 6-unit footprint. With 5 company-owned and 1 franchised location, the addressable market for a vendor pitch is extremely concentrated at the New Jersey headquarters.
For software vendors selling into US franchise brands.
Live signals
Total units
6
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
$530K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$25K
per unit
Investment range
$321K–$607K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Oracle SimphonyOracle
ct mix information. We may require electronic transmission of this information. We may have independent access to this information and data. In order to operate the current Oracle/Simphony Point of Sa
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all sales on the point-of-sale system approved by Franchisor.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may have independent access to this information and data.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor by the twenty-fifth (25th) day of each month copies of any state or local sales tax returns for the preceding month and a monthly operating statement in the form prescribed by Franchisor.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates are presently the only approved supplier for the following items: frozen yogurt mix and pretzel dough.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may, from time to time, change and revise the System standards, and specifications, and you and approved suppliers must comply with the new or changed standards and specifications.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
we (or our affiliates) have the right to retain 100% of all discounts, rebates, commissions or other consideration paid by Approved Suppliers and to use them for whatever purposes we elect and you may claim no rights thereto.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use another supplier, you must make a written request to us for approval, which approval will not be unreasonably withheld.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee shall grant Franchisor and its agents the right to enter upon the Premises at any time for the purpose of conducting inspections;
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisee recognizes and agrees that Franchisor may from time to time change or modify its standards of operations, including the adoption of new food products and preparations, procedures and programs, as outlined in the Confidential Operations & Training Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve your selected site for the Franchised Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not maintain a World Wide Web site or otherwise maintain a presence or advertise on the Internet or any other public computer network in connection with the Restaurant without Franchisor’s prior written approval, which Franchisor may withhold for any reason or no reason.
Is a minimum grand opening advertising spend required?
YesItem 7
If the Franchised Business is not located in a Regional Shopping Mall, Urban Retail Center or Major Office Building, Airport or Institutional Feeding Facility then you must spend a minimum of $3,000.00 during the first thirty days of operation on grand opening advertising.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
If the Franchise Business is not located in a Regional Shopping Mall, Urban Retail Center, Major Office Building, Airport or Institutional Feeding Facility you must spend a minimum of 3% of Gross Sales each calendar quarter on local advertising.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
To purchase from Franchisor or its designated supplier only those proprietary products prescribed by Franchisor and deemed to be a proprietary aspect of the System.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We also require that most items are purchased or leased solely from suppliers that have been approved in writing by us (and not thereafter disapproved) as meeting our standards and specifications, pursuant to designation in the Manual or otherwise in writing.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All fees (except for the Initial Franchise Fee) required under this Paragraph 10 shall be paid to Franchisor through automatic debit of Franchisee’s bank account on each Tuesday for the week ending the preceding Sunday.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your restaurant at all times must be under the direct supervision of a full time Manager (who may be you) who has completed our training program to our satisfaction.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record all sales on the point-of-sale system approved by Franchisor.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may have independent access to this information and data.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to impose reasonable fees for such additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee (or its principal owner), or its Restaurant Manager, and any replacement Restaurant Managers shall attend additional training programs, sales meetings, operations meetings and conventions, as Franchisor may, from time to time, direct.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at South Philly Steaks & Fries
South Philly Steaks & Fries presents a micro-cap opportunity for software vendors targeting the quick-service restaurant space. The system consists of only 6 total units, with 5 company-owned locations and a single franchised outlet. The average unit volume (AUV) sits at $529,892, and the royalty rate is 5.0%. This is not a volume play; the entire addressable market is effectively the corporate entity headquartered in New Jersey. For a vendor, the pitch is a single-sale, enterprise-level deal with the parent company, not a multi-operator land-grab.
Who controls software purchasing
Purchasing authority is centralized at the corporate headquarters. The 2025 Franchise Disclosure Document lists the executive team: Biagio Scotto (President and Director), Anthony Scotto (Chief Executive Officer and Director), Biagio Pugliese (Secretary and Director), Frank Clark (Chief Financial Officer), and Cheryl Kempf (Vice President of Development). For a software vendor, the primary targets are CEO Anthony Scotto and CFO Frank Clark, who hold the operational and financial reins. VP of Development Cheryl Kempf may also influence decisions related to operational tools. There are no multi-unit operators mapped in our corpus, reinforcing that all technology decisions flow through this small HQ group.
Mandated and current tech stack
The only mandated technology disclosed in the FDD is the point-of-sale system: Oracle/Simphony. This is a non-negotiable requirement for the brand. No other operational software—such as back-office, inventory, labor scheduling, or loyalty platforms—is listed as mandated or recommended in the filing. This creates a clear wedge for vendors offering complementary solutions that integrate with the Oracle/Simphony ecosystem. The absence of a mandated online ordering or delivery management system is a notable gap for a QSR concept.
Procurement, renewals, and timing
Procurement rules are opaque. Item 8 of the FDD, which typically details whether the franchisor designates suppliers, maintains an approved supplier list, or allows open purchasing, provided no extract in our corpus. This means a vendor must directly inquire about the process for becoming an approved technology supplier. On the renewal side, the franchise agreement carries a 10-year initial term. Item 17 outlines renewal conditions including notice, satisfaction of monetary obligations, compliance with the agreement, execution of a new contract with potentially materially different terms, and a renewal fee. With only one franchised unit, franchisee-driven renewal cycles are negligible; the corporate entity’s own budgeting and procurement calendar is the only timeline that matters.
How to read the South Philly Steaks & Fries FDD
The full 2025 FDD is embedded below. It contains the legal and financial disclosures that govern the franchise system, including the Item 11 technology mandates and Item 19 financial performance representations. For a software vendor, the critical sections are Item 11 (to confirm the Oracle/Simphony mandate and identify any other required systems) and Item 8 (to understand supplier qualification procedures, though this section was not extracted in our data). The document is filed with state franchise regulators and serves as the definitive source for compliance requirements. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
South Philly Steaks & Fries or South Philly Cheesesteaks & Fries, answered from the filing
The buying center is concentrated in the C-suite. Key executives include Anthony Scotto (CEO), Frank Clark (CFO), and Cheryl Kempf (VP of Development), who are the likely stakeholders for any software evaluation.
The 2025 FDD mandates the Oracle/Simphony Point of Sale system. No other mandated operational technology systems are disclosed in the filing.
The system comprises 6 total units, with 5 company-owned and 1 franchised location, making it a very small, tightly controlled quick-service restaurant chain.
The procurement model is not disclosed in the most recent FDD. Item 8, which typically outlines designated or approved supplier requirements, provided no extract in the filing.
Franchise agreements have a 10-year initial term. Renewal requires executing a new agreement with potentially different terms. With only 1 franchised unit, contract cycles are not a meaningful volume driver; focus on the corporate entity.
The FDD was filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment South Philly Steaks & Fries or South Philly Cheesesteaks & Fries files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind South Philly Steaks & Fries or South Philly Cheesesteaks & Fries
strategic_multibrand of Villa Pizza.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.