Eat24Grubhub
nd full disclosure of the books and accounts and give us direct access to any third parties through which revenue is generated, including but not limited to, Uber Eats, Postmates, Eat24, Grubhub, and
From the filings
Sorimmara
Quick service restaurantSoftware purchasing control at Sorimmara is not explicitly detailed in the 2024 FDD, with no HQ executives on file. The brand currently mandates DoorDash for delivery, and the addressable market is a single company-owned unit in Wisconsin. Vendors should note the extremely limited initial scale.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$311K–$558K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
y similar to the Proprietary Marks. 4. You are not permitted to promote your Outlet or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn o
GrubhubGrubhub
r SORIMMARA Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Grubhub, and Door Da
InstagramMeta
ut the Franchised Business or the System, other than on a website established or authorized by us. “Social media” includes personal blogs, common social networks like Facebook and Instagram, professio
LinkedInLinkedIn
to the Proprietary Marks. 4. You are not permitted to promote your Outlet or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter,
PostmatesUber
e operation of your SORIMMARA Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Gr
TwitterX
ietary Marks. 4. You are not permitted to promote your Outlet or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter, without our
Uber EatsUber
ht to obtain your sales and other related transaction data from the delivery/catering services and other third party companies related to your sales (including without limitation, Uber Eats, Postmates
YouTubeGoogle
ommon social networks like Facebook and Instagram, professional networks like LinkedIn, live- blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites like YouTube, and other s
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record, in a manner approved and designated by Franchisor at the time of receipt, all sales of all products sold by Franchisee from Franchisee’s Outlet in a computerized cash register of a type designated by Franchisor, or on any other machine or recording device recommended or approved in advance by…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS system will allow us to communicate with you, and poll and review the results of your Franchised Business’ operations, including without limitation, sales data, consumer trends, food and labor costs, and other financial information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within sixty (60) days after the close of each twelve (12) month period, an annual profit and loss statement for the Outlet for such year and a balance sheet for the Outlet as of the end of such year, reviewed by an independent certified public accountant.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliates have the right to receive payments or other considerations from our approved suppliers on account of their dealings with you and other franchise owners and to use all amounts that we and our affiliates receive without restrictions
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Neither we nor any of our affiliates had revenues from required purchases or leases by franchisees during the fiscal year ended December 31, 2023.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates have the right to receive payments or other considerations from our approved suppliers on account of their dealings with you and other franchise owners and to use all amounts that we and our affiliates receive without restrictions
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
approximately 75% to 85% of your total purchases in the continuing operation of the Outlet.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We will charge you for the costs incurred by us in conducting the evaluation and will notify you of decision to approve or deny the proposed supplier within 30 days after we receive all requested information and complete the required testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Franchisee may purchase approved types or models of construction and decorating materials, fixtures, equipment, furniture and signs from any supplier approved or designated by Franchisor (which may include Franchisor and/or its affiliates), which approval may not be unreasonably withheld.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges and agrees that Franchisor will own all rights to and interest in each telephone number and online and telephone business directory listing and social media accounts used by Franchisee that is associated in any manner with Franchisee’s Outlet and/or with any Mark (the “Listings”).
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee agrees to comply with all applicable laws, regulations and with respect to Customer Data; in addition Franchisee agrees to comply with all data privacy and security requirements Franchisor may establish from time to time and to exert Franchisee’s best efforts to prevent the unauthorized use, dissemination…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will inspect and observe the operations of the Outlet from time to time to determine whether you and the Outlet are complying with the Franchise Agreement and all SORIMMARA System standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
Franchisor reserves the right to modify the Confidential Operations Manuals from time to time to reflect changes that it may implement in the mandatory and recommended specifications, standards and operating procedures of the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
The site must meet our criteria for demographic characteristics, traffic patterns, parking, character of neighborhood, competition from and proximity to other businesses, the nature of other businesses in proximity to the site and other commercial characteristics, and the size, appearance and other physical…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website, otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Outlet, establish a link to any website we establish at or from any other website or page, or at any time establish any other website, electronic commerce…
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You will be required to fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In addition to the Proprietary Products and Branded Products, you currently must buy all of your Outlet’s equipment requirements from our Designated Suppliers to maintain the quality of the goods, products and services that SORIMMARA Outlets sell to the customers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
In addition to the Proprietary Products and Branded Products, you currently must buy all of your Outlet’s equipment requirements from our Designated Suppliers to maintain the quality of the goods, products and services that SORIMMARA Outlets sell to the customers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall make all payments due to Franchisor or its affiliates (including, without limitation, Royalty Fees, Marketing Fees, and other monies owed to Franchisor and its affiliates) from Franchisee’s bank account by electronic fund transfer (“EFT”) or other automatic payment mechanism that Franchisor may…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee shall participate in all gift certificate and/or gift card administration programs as may be designated by Franchisor from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must staff your SORIMMARA Outlet with at least one (1) "Approved Manager."
Must employees wear uniforms specified by the franchisor?
YesItem 16
Your employees, including but not limited to, any managers and owner(s) or Operating Principal(s), working at the Outlet must wear the System uniforms/attires at all times.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must, at its sole cost, purchase, use, maintain and update Franchisee’s software, computer and other point-of-sale (“POS”) systems and other informational systems that meet Franchisor’s specifications and requirements.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to use, and to have full access to, all your cash registers, computers and any other systems, their login information, and the information and data they contain.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge a reasonable fee for any training program, conference, convention or other events.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We may require that you and/or your Approved Manager attend additional and/or refresher training programs, including national and regional conferences, conventions and meetings, as we may reasonably require, to correct, improve and enhance your operations, the System, and its members at our corporate headquarters or…
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Is a minimum grand opening advertising spend required?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Sorimmara
Sorimmara is a quick-service restaurant brand headquartered in California. For software vendors, the immediate addressable market is exceptionally small. The 2024 Franchise Disclosure Document reports a total of 1 unit, which is company-owned. There are no franchised locations. The sole operating unit is located in Wisconsin. No year-over-year unit growth rate is available, and the brand does not report an Average Unit Volume (AUV) in the FDD. The royalty rate is set at 5.0% of gross sales, with an initial franchise term of 5 years. Given the single-unit footprint, a vendor’s total contract value opportunity here is limited to one location unless the franchisor initiates a significant expansion.
Who controls software purchasing
The 2024 FDD does not list any executives at the franchisor level in Item 1. As a result, the specific decision-maker for software purchases—whether an owner, general manager, or a centralized operations role—is unknown. With only one company-owned unit, the purchasing authority likely resides with the direct ownership or a senior store-level manager. Vendors should conduct direct outreach to the operating entity in Wisconsin to identify the buyer. The absence of a disclosed parent company suggests Sorimmara is independently owned, which often means a flatter decision-making structure but also less formalized procurement processes.
Mandated and current tech stack
Based on the FDD, Sorimmara mandates one specific technology system: DoorDash by DoorDash, Inc. This is a mandated delivery integration, meaning the single unit is required to use DoorDash for its delivery operations. No other point-of-sale, payroll, inventory, or scheduling systems are named as mandated or recommended in the available data. This leaves a wide opening for vendors in categories like POS, kitchen display systems, and back-office management, though the need is limited to one location. The explicit mandate of DoorDash signals that the franchisor is willing to enforce specific technology standards, which could extend to other systems if the brand grows.
Procurement, renewals, and timing
Procurement rules are not detailed in the FDD. The Item 8 extract, which typically outlines designated or approved suppliers, is not available. This means it is unknown whether the unit must buy from specific vendors or if purchasing is open. The franchise agreement includes a renewal provision: the franchisor may extend or grant a new agreement if the franchisee is in substantial compliance. The franchisee must provide notice of intent to renew between 12 and 18 months before the 5-year term expires. Renewal may require a remodel at the franchisee’s expense, and the new agreement could contain materially different terms. For a software vendor, this renewal window represents a potential trigger for technology re-evaluation, though with only one unit and an unknown contract start date, the timing is speculative.
How to read the Sorimmara FDD
The 2024 Sorimmara FDD is the primary source for understanding the legal and operational constraints of this brand. Item 1 provides ownership details, though no executives are listed. Item 11 details the mandated DoorDash relationship. The absence of data in Item 8 means vendors must inquire directly about procurement restrictions. The embedded PDF viewer below contains the full filing. Reviewing the FDD directly is essential for verifying the scope of the franchisor’s control over technology and for identifying any updates in subsequent annual filings. For a ranked target list of franchise brands that match your software category, talk to FranCloud.
Questions vendors ask
Sorimmara, answered from the filing
The 2024 FDD does not list any HQ executives, so the specific buyer is unknown. With only one company-owned unit, decisions likely rest with direct ownership or a general manager.
The FDD mandates DoorDash by DoorDash, Inc. No other mandated or recommended POS or operational systems are disclosed in the available Item 11 signals.
There is 1 total unit, which is company-owned, located in Wisconsin. No franchised units are reported, making this a single-location quick-service restaurant operation.
The procurement model is not disclosed in the 2024 FDD. Item 8 extracts regarding designated or approved suppliers are not available, so the purchasing restrictions remain unknown.
With a 5-year initial term and renewal notice required 12-18 months before expiration, any contract tied to the franchise cycle would have a window opening roughly 3.5 to 4 years into the term. The current term start is unknown.
The 2024 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the legal and operational disclosures directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Sorimmara files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.