From the filings

HQ + multi-unit

Sonny's BBQ

Quick service restaurant

Sonny's BBQ names no software system as a contractual requirement in its FDD: Constant Contact appears without being mandated. The brand operates 91 units — 90 franchised, 1 company-owned — averaging $3,218,724 in AUV, on an initial franchise term of 20 years.

For software vendors selling into US franchise brands.

Live signals

Total units
91
90 franchised
Unit growth YoY
-3.226%
vs prior filing
AUV
$3.22M
Item 19, 2023
Royalty
4.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$718K–$1.11M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6.5%of gross sales (FY2024)

Ongoing fees: 6.5% of gross sales (FY2024)Royalty 4.5%, Ad fund 2%. Total 6.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4.5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Constant ContactConstant Contact
MarketingItem 2

ne 2023 he served as the Assistant Vice President, IT of Bluegreen Vacations Corp. located in Boca Raton, Florida. From May 2020 to July 2021 he served as the Director, Support of Constant Contact loc

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to your point of sale systems and other computer systems.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We, an affiliate or a third party may be the only approved supplier of certain products or services.

Is there a franchisee advisory council, association or committee?

Yes

Item 20

Sonny’s has established a Franchisee Advisory Counsel.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

The Company may modify specifications for and components of the Computer System.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1590071

Item 8

In our last fiscal year, we received approximately $1,590,071 in payments (rebates and convention support) from designated or approved suppliers based upon purchases by the Sonny’s franchise system (including franchised and company-owned Sonny’s Restaurants) or approximately 7% of our total revenues of $22,856,144.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive payments (such as rebates, commissions and discounts) from suppliers on account of their actual or prospective dealings with you and other franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

60

Item 8

approximately 60% to 70% of your annual purchases in operating your Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

You only pay us this fee if you would like us to consider approving an unapproved supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase an item not presently approved by us for use in your Restaurant, or purchase an item from an unapproved supplier, you must first obtain our written approval in accordance with our then existing policy.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee shall comply with the Company’s requirements related to data security, the protection of personal information and customer data, and the processing, use and privacy of personal information and customer data.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

11.5 Indemnification for Use of Marks. ..................................................................17 11.6 Internet Presence. .............................................................................................17 11.7 Data Security.…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

System Standards will be prescribed from time to time by the Company in the Confidential Manuals, (as defined in Section 8.2) or otherwise communicated to the Franchisee in writing or electronic form, and such System Standards will upon such communication constitute provisions of this Agreement as if fully set forth…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

The Franchisee must receive written approval from the Company of the site and conditions of the Premises, including, but not limited to, overall layout, parking, topography and curb cuts, prior to execution of this Agreement

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Unless approved by the Company, the Franchisee will not establish or maintain, or have established or maintained on its behalf, either alone or in concert with others, any digital or electronic medium or method of communication, including, without limitation, a website, email address, home page, HTML document…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Each quarter you must spend at least 20% of your 2% Local Advertising requirement to promote your Restaurant in your market.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

We have sole suppliers from whom you must buy the barbecue sauce for your Restaurant, the soft drinks you sell at your Restaurant, your Restaurant point-of-sale system, kitchen display system, online ordering technology and guest management, loyalty and restaurant management software, 12 Sonny’s BBQ 8/2024 and…

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If there is a cooperative advertising program in your market you must contribute 2% of your Gross Receipts to that program.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We have sole suppliers from whom you must buy the barbecue sauce for your Restaurant, the soft drinks you sell at your Restaurant, your Restaurant point-of-sale system, kitchen display system, online ordering technology and guest management, loyalty and restaurant management software, 12 Sonny’s BBQ 8/2024 and…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

We have sole suppliers from whom you must buy the barbecue sauce for your Restaurant, the soft drinks you sell at your Restaurant, your Restaurant point-of-sale system, kitchen display system, online ordering technology and guest management, loyalty and restaurant management software, 12 Sonny’s BBQ 8/2024 and…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

The Franchisee agrees to sign and deliver to the Company the documents that the Company periodically requires to authorize the Company to debit the Franchisee’s business checking account automatically for the Royalty Fee and System Brand Fund Contribution and other amounts due under this Agreement or any related…

Must the franchisee participate in a gift card program?

Yes

Item 8

We also have only one supplier from whom you must license your Restaurant’s music package and a single supplier for your Restaurant’s core menu, promotional materials, promotional menu inserts and gift cards.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must use in the development and operation of the Restaurant only the equipment, fixtures, supplies, furniture, computer hardware and software, music, food and beverage products, including food stuffs, staff uniforms, signs, insurance and third party delivery providers that meet our specifications and standards

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

We have sole suppliers from whom you must buy the barbecue sauce for your Restaurant, the soft drinks you sell at your Restaurant, your Restaurant point-of-sale system, kitchen display system, online ordering technology and guest management, loyalty and restaurant management software, 12 Sonny’s BBQ 8/2024 and…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to your point of sale systems and other computer systems.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We can require you to attend and satisfactorily complete additional training and refresher courses in order to maintain standards of quality and performance.

The filing answers no to 2 questions
  • Is a minimum grand opening advertising spend required?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Sonny's BBQ

Sonny's BBQ operates 91 units — 90 franchised, 1 company-owned — in the quick-service restaurant segment from its Florida headquarters, averaging $3,218,724 in AUV and down 3.2% year over year. The operator footprint spans 49 mapped operators, including 7 multi-unit operators, across roughly 90 located units, led by Florida (63), Georgia (14) and Kentucky (7). The FDD makes a financial performance representation under Item 19.

Who controls software purchasing

No system named in the filing carries a use mandate, so the FDD doesn't pin software purchasing authority to a specific level. James S. Yarmuth, President and Chief Executive Officer, Robert N. Yarmuth, Director and Chairman, and Billy Brewer, Chief Operating Officer, are named among the officers in Item 2.

Tech named in the FDD, and what is actually required

The FDD requires none of the systems it names: Constant Contact appears in the filing, though nothing requires its use.

Procurement, renewals, and timing

Item 8 sets an approved-supplier list: franchisees must use items meeting franchisor specifications and, where required, buy only from approved suppliers, which may be limited to the franchisor and its affiliates. Franchisees may propose alternate suppliers for approval. Item 17 grants renewal on a 10-year term, conditioned on 9 to 12 months' written notice, no default, a renewal fee, an estoppel certificate and a remodel; the renewal agreement may carry materially different fees. With unit count down 3.2% year over year, renewal and remodel cycles are likely to drive more near-term activity than new-unit rollout.

How to read the Sonny's BBQ FDD

The 2024 FDD is filed with state franchise regulators. Read the embedded PDF viewer below for the full text of Items 2, 8, 11, 17, 19 and 20. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

Sonny's BBQ, answered from the filing

No system in the FDD carries a use mandate, so purchasing authority isn't pinned down by contract language. James S. Yarmuth, President and CEO, and Robert N. Yarmuth, Director and Chairman, lead the officers named in Item 2.
The FDD requires none of the systems it names: Constant Contact appears in the filing, though nothing requires its use.
Sonny's BBQ operates 91 units in the quick-service restaurant segment: 90 franchised and 1 company-owned, concentrated most heavily in Florida (63) and Georgia (14).
Item 8 sets an approved-supplier list: franchisees must use items meeting franchisor specifications and, where required, buy only from approved suppliers, which may be limited to the franchisor and its affiliates. Franchisees may propose alternate suppliers for approval.
Item 17 grants renewal on a 10-year term, conditioned on 9 to 12 months' notice, no default, a renewal fee, an estoppel certificate and a remodel. Unit count fell 3.2% year over year, narrowing near-term new-unit activity.
The 2024 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full disclosure document, including Items 2, 8, 11, 17, 19 and 20.
Source

Read the filing itself

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Sonny's BBQ2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

49 operators run 90 mapped locations. 7 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit42
2–9 units6
25+ units1

Top states by locations

FL63
GA14
KY7
MS2
LA1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.