SoftWash Systems

The vendor opportunity at SoftWash Systems

SoftWash Systems presents a micro-scale opportunity for software vendors. The franchise system consists of exactly one unit — a company-owned location — with no franchised units on file as of the 2026 FDD. The average unit volume sits at $339,768, and the royalty rate is 5.5%. For a SaaS vendor, the total addressable market is that single location, plus any future franchisees the company may sign. Year-over-year unit growth is not disclosed, so the pipeline for new locations remains opaque.

This is not a volume play. It is a relationship-driven, high-touch sale where the vendor must engage directly with corporate leadership. The absence of a large operator base means there is no multi-unit franchisee to influence purchasing from the field. Every software decision runs through the home office in Florida.

Who controls software purchasing

The 2026 FDD Item 1 names five executives who form the buying center. Dan Holland serves as Chief Executive Officer. Alfred Charles “AC” Lockyer is Founder and Vice President of Sales & Marketing of HRHIC Industries, Inc. and President of Droplet International, Inc. Karen Ann Lockyer holds the role of President of HRHIC Industries and Chief Financial Officer of Droplet International, Inc. Theodore “Ted” Paul Michaelis is Director of Licensee and Franchise Development, and Renee Towne is Controller.

No chief information officer, chief technology officer, or VP of technology is listed. For a software vendor, the most likely entry points are Dan Holland as CEO or Karen Lockyer as CFO, given her financial oversight role. Ted Michaelis, as the director responsible for licensee development, may also influence tools that support franchise sales and onboarding. The structure suggests that any software evaluation will involve a small, senior group rather than a dedicated IT procurement function.

Mandated and current tech stack

The FDD is notably thin on technology mandates. Item 11 discloses only one required system: a system website. No point-of-sale platform, customer relationship management tool, scheduling application, field-service management software, or accounting system is named as mandated or recommended. This does not mean the company uses no software — only that the franchisor does not require franchisees (if any existed) to adopt specific vendors.

For a vendor, this is both a blank slate and a challenge. The company-owned unit likely uses some operational software, but the FDD provides no visibility into what that stack looks like. A discovery call would need to uncover current tools for estimating, scheduling, chemical mixing, invoicing, and customer communication — all common needs in the soft-wash and exterior-cleaning segment.

Procurement, renewals, and timing

Item 8 of the FDD offers no extract on procurement. The franchisor does not disclose whether it designates suppliers, maintains an approved vendor list, or leaves purchasing entirely open. Vendors should assume a direct, relationship-based procurement process until they learn otherwise.

Renewal terms provide one concrete timing signal. The initial franchise agreement runs 10 years. At renewal, the franchisee signs the then-current form of agreement for a 5-year term, pays a $5,000 renewal fee, and must provide written notice between 90 and 180 days before expiration. Owners must also sign a new personal guaranty. With only one unit and no franchised locations, there is no recurring renewal cycle to target. Any software contract window will be ad hoc, tied to the company’s internal planning calendar rather than a predictable franchise-wide refresh.

How to read the SoftWash Systems FDD

The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team and ownership), Item 8 (procurement restrictions — though empty here), Item 11 (mandated technology), and Item 17 (renewal and contract timing). Because the system has only one unit, the FDD is shorter and less complex than those of larger franchise brands. Focus on the corporate structure and the identities of the decision-makers, as those are your primary targets.

For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize outreach by unit count, tech mandates, and buyer personas.