From the filings

+87.5% units YoYHQ + multi-unit

Snooze Mattress Co.

Retail non food

Snooze Mattress Co. names no software system as a contractual requirement in its FDD: Facebook, Instagram, LinkedIn, Pinterest, Twitter (X) and Yelp all appear without being mandated. The brand operates 47 units — 45 franchised, 2 company-owned — with unit count up 87.5% year over year, giving vendors a fast-growing network to target.

For software vendors selling into US franchise brands.

Live signals

Total units
47
45 franchised
Unit growth YoY
+87.5%
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$281K–$887K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 8

rtising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others (currently franchisees are authorized to participate on Facebook, Instagram

InstagramMeta
MarketingItem 11

ation, or otherwise having a presence on a website, regarding the Store. If we approve a separate Website for you (currently franchisees are authorized to participate in Facebook, Instagram and Yelp),

LinkedInLinkedIn
MarketingItem 8

ommunication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest

PinterestPinterest
MarketingItem 8

on of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others

TwitterX
MarketingItem 8

r written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, L

YelpYelp
MarketingItem 8

y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Faceb

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 10 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or software related to the Business (Franchise Agreement, Sections XII.I, XIV.A, XX.A and XX.H).

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, SSL, replaced DDL as the only approved vendor and supplier for all mattresses, pillows, pads, sheets, proprietary and privately labeled products to be purchased by you.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

For the last fiscal year 2024 we received $84,366.16 in allowances, rebates, and commissions from vendors for required purchases representing 5.68% of our total gross revenue.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

It is anticipated that during the operation of your Franchised Business, required purchases from us, our affiliates, or the vendors that we specify or approve (not including labor costs) are estimated to be approximately 80%-90% of your total monthly purchases in the continuing operation of your Store

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

There is a product, vendor, and equipment assessment fee for supplier approval, and we may require third party testing, in which case you will pay the actual cost of the tests as described in Item 6.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Our response to a request to approve any furnishing or fixture, piece of equipment, product, vendor and/or supplier will be made within 30 days after we receive it.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers

Franchise management

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized furnishings, fixtures, equipment, products, supplies and services, as well as changes in specifications, standards, and operating procedures of a Snooze® Mattress Co. business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Business until you have obtained our written approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our Website.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must also spend at least $10,000 on your "Grand Opening" promotion in the month preceding the Grand Opening Event, and an additional $10,000 in the month of your Grand Opening Event;

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least $6,000 per quarter on local advertising and promotion, in addition to the 1% System Advertising Fee contribution you pay to us.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

In addition, you must participate in and cooperate with any gift certificate, gift card, rewards program, loyalty program, or promotional programs we have or may establish and follow our requirements and guidelines.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You are not permitted to: use or purchase furnishings, fixtures, equipment, products or supplies from an unapproved vendor and/or supplier;

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

and we may require you to use or contribute to specific POS and software support service providers, security alarm providers, music service providers, merchant service providers, third-party financing providers, vendor discounts, allowances, and rebates.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must participate in any gift certificate, gift card, loyalty, and rewards programs we establish.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You are required to retain a Store Manager for the operation and management of your Store.

Must employees wear uniforms specified by the franchisor?

Yes

Item 7

You must purchase and maintain an inventory of approved uniforms for the operation of your Business.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or software related to the Business

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

The software items you are required to purchase for the operation of your Business include: a , specific third-party customer relationship management software program, and specific third-party door count software program.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Anyone attending additional or refresher training programs (training other than by telephone, webinars, or video training) will be subject to an additional training fee and all costs associated with attending the training program such as travel, room, and board (as described in paragraph 14 (iii) above).

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

The vendor opportunity at Snooze Mattress Co.

Snooze Mattress Co. operates 47 units — 45 franchised, 2 company-owned — in the retail non-food segment from its Colorado headquarters, with unit count up 87.5% year over year. The operator footprint spans 32 mapped operators, including 3 multi-unit operators, across roughly 42 located units, led by Alabama (8), Texas (7) and Colorado (5). The FDD makes a financial performance representation under Item 19.

Who controls software purchasing

No system named in the filing carries a use mandate, so the FDD doesn't pin software purchasing authority to a specific level. Matt Smith, President/CEO, Eric Thompson, CMO, and Isaiah Gonzales, Vice President of Franchise Success, are named among the officers in Item 2.

Tech named in the FDD, and what is actually required

The FDD requires none of the systems it names: Facebook, Instagram, LinkedIn, Pinterest, Twitter (X) and Yelp all appear in the filing without being required.

Procurement, renewals, and timing

Item 8 sets an approved-supplier list: franchisees must buy from the franchisor's pre-approved vendor list, with proprietary products, privately labeled bedding and promotional materials required from the franchisor or its affiliates. Alternative suppliers can be requested but need written approval and may carry assessment fees. Item 17 sets the network's renewal, transfer and termination terms. With unit count up 87.5% year over year, new-unit rollout is the dominant near-term source of contract activity.

How to read the Snooze Mattress Co. FDD

The 2025 FDD is filed with state franchise regulators. Read the embedded PDF viewer below for the full text of Items 2, 8, 11, 17, 19 and 20. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

Snooze Mattress Co., answered from the filing

No system in the FDD carries a use mandate, so purchasing authority isn't pinned down by contract language. Matt Smith, President/CEO, and Eric Thompson, CMO, lead the officers named in Item 2.
The FDD requires none of the systems it names: Facebook, Instagram, LinkedIn, Pinterest, Twitter (X) and Yelp all appear in the filing without being required.
Snooze Mattress Co. operates 47 units in the retail non-food segment: 45 franchised and 2 company-owned, up 87.5% year over year.
Item 8 sets an approved-supplier list. Franchisees must buy from a pre-approved vendor list, with proprietary products and promotional materials required from the franchisor or its affiliates. Alternative suppliers can be requested subject to written approval.
Item 17 of the FDD sets Snooze Mattress Co.'s renewal, transfer and termination terms. Unit count grew 87.5% year over year, making new-unit rollout the dominant near-term source of contract activity.
The 2025 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full disclosure document, including Items 2, 8, 11, 17, 19 and 20.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Snooze Mattress Co.2025 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Snooze Mattress Co. files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

32 operators run 42 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit29
2–9 units3

Top states by locations

AL8
TX7
CO5
SD2
MN2

Related Retail non food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.