From the filings
Software purchasing decisions at Smash House Enterprise flow through a single executive at its New York headquarters: Chief Executive Officer Benjamin Haimoff. The brand does not mandate any specific technology systems in its current FDD, leaving the tech stack open for vendor evaluation. With 9 total units (8 franchised, 1 company-owned) and 33% year-over-year unit growth, the addressable market is small but expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Franchisor behaviours
30 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and/or our affiliate, Smash House Group LLC are currently designated as an approved supplier of select System Supplies including, but not limited to, signature sauces, mixes, and spices.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may from time to time modify the list of approved brands, suppliers and distributors of System Supplies and approved equipment, supplies and services to be utilized by the Franchised Business
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
245012Item 8
During the fiscal year ending December 31, 2025, our affiliate Smash House Group LLC earned $245,012 in revenue from franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, payments and other material benefits from suppliers based on your purchases and we reserve the right to institute and expand rebate programs in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
We estimate that your purchase of goods and services from us or our approved suppliers, or that must conform to our specifications, will represent approximately 75% of your total purchases in establishing your Restaurant and approximately 35% of your total purchases in the continuing operations of your Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgement, shall exclusively select the Reputation Management Services to be used by Franchisee and to determine and select the websites, social media sites, reporting services, surveys, and service platforms to be included in any evaluation and/or determination of…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agreement and without prior notice to Franchisee to inspect, evaluate, and secret shop Franchisee’s Restaurant.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Operations Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of your Restaurant Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend a minimum of $5,000 to $7,000 to market the grand- opening of your Restaurant.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
On-going, and on a monthly basis, Franchisee must spend not less than the greater of: (a) 1% of Franchisee’s monthly Gross Sales, or (b) $2,000 per month on the local marketing of the Franchised Business within and targeted to Franchisee’s Designated Territory.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
participate in, offer, redeem, and honor, without the offset to any fees due to Franchisor, all Gift Card and customer loyalty programs designated by Franchisor
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s Restaurant or Designated Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Royalty Fee payments will be paid weekly and sent by ACH, electronic funds transfer, or as otherwise designated by Franchisor and shall be due on the Thursday of each weekly Accounting Period (for the preceding week and each week thereafter throughout the entire Term of this Agreement) or such other specific day of…
Must the franchisee participate in a gift card program?
YesFranchise agreement
issue, sell, redeem, honor, and accept, without the offset to any fees due to Franchisor, all Gift Cards designated by Franchisor and participate in, offer, redeem, and honor, without the offset to any fees due to Franchisor, all Gift Card and customer loyalty programs designated by Franchisor
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Restaurant must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently, the designated point of sale system that you must license, and use is Toast, and as may be otherwise designated by us in the Operations Manual.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually, or collectively, designated by Franchisor, in Franchisor’s Reasonable Business Judgment, as…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Smash House Enterprise operates as a quick-service restaurant brand with 9 total units, of which 8 are franchised and 1 is company-owned. The system grew by 33.3% year-over-year, adding units from a small base. The geographic footprint is narrow: 5 units in New York and 1 in Florida, with the remaining 3 units not yet mapped in the available operator data. All 6 mapped operators are single-unit franchisees; there are no multi-unit operators in the system.
For software vendors, the immediate addressable market is 9 locations. The absence of a parent company suggests independent ownership, meaning the CEO controls the technology direction without corporate overlord interference. The brand does not disclose an average unit volume (AUV) in its FDD, so vendors cannot benchmark potential deal sizes against revenue. The royalty rate is 6.0%, and the initial franchise term runs 10 years.
The 2026 FDD names a single executive: Benjamin Haimoff, Chief Executive Officer. In a system of this size, the CEO typically holds all strategic purchasing authority, including software evaluation and selection. There is no CIO, CTO, or VP of Operations listed in Item 1. Vendors should direct all outreach to Haimoff, understanding that he likely wears multiple operational hats. The franchisees—all single-unit operators—are unlikely to have independent software budgets or decision rights unless the franchisor explicitly delegates them, which the FDD does not indicate.
The FDD does not capture any mandated or recommended technology systems. This is a blank-slate environment. No POS provider, no online ordering platform, no back-of-house or labor scheduling tool is specified in the franchise disclosure. For a vendor, this means the brand has not locked itself into any long-term contracts with incumbent providers. It also means you will need to build the business case from scratch, as there is no legacy system to displace or integrate with—at least none documented in the regulatory filing.
Item 8, which typically outlines purchasing and procurement restrictions, was not extracted in the available data. Without this signal, vendors cannot determine whether the franchisor mandates specific suppliers or leaves purchasing decisions to franchisees. This gap is significant: if the franchisor does not control procurement, selling into the system requires winning over individual franchisees rather than a single HQ decision.
Renewal terms, drawn from Item 17, provide a clearer timing trigger. To renew, a franchisee must give 180 days' written notice, sign the then-current Franchise Agreement, pay a renewal fee, and remodel the restaurant to meet current standards. The renewal term is 10 years. These requirements create a natural evaluation window: as each unit approaches its 10-year mark, the franchisee must invest in a remodel and sign a new agreement, which may contain materially different terms. A vendor who times outreach to coincide with that 180-day notice period can position their software as part of the modernization effort.
The full Franchise Disclosure Document is embedded below. It was filed with state franchise regulators in 2026 and contains the legal and operational disclosures that govern the franchise relationship. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 8 (procurement restrictions), Item 11 (franchisor's assistance and any mandated technology), and Item 17 (renewal and termination). Because the available extract lacks detail in several of these areas, a direct review of the PDF is essential to confirm what is—and is not—mandated. For a ranked target list of franchise brands that match your software's ideal customer profile, FranCloud can help.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Smash House Enterprise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
6 operators run 6 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 5 |
|---|---|
| FL | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.