hout our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest and others (currently franchisees are authorized to participate on Facebook, Instagram
From the filings
SM Franchise
Quick service restaurantSoftware purchasing at SM Franchise is controlled at the headquarters level by Jerahm Orozco, who serves as President, CEO, and Director of Operations. The most recent Franchise Disclosure Document (2024) does not list any mandated or recommended technology systems, leaving the current tech stack undefined for vendors. With only 9 total units—5 company-owned and 4 franchised—the addressable market is extremely small, concentrated in Wisconsin.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
3%+of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
, or otherwise having a presence on a Website, regarding the Restaurant. If we approve a separate Website for you (currently franchisees are authorized to participate on Facebook, Instagram and Yelp),
n of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest
pproval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest and others
te and approve, within our Website. The term “Website” includes: Internet pages, as well as other electronic sites (such as social networking sites like Yelp, Facebook, Instagram, Twitter, LinkedIn, P
y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Faceb
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, software or phone recordings related to the Restaurant (Franchise Agreement Sections XII.I and XX.A).
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may change our standards and specifications as a result of experience or changes in the marketplace and we will issue such changes to all franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue through license fees, promotional fees, advertising allowances, rebates or other monies paid by approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
We anticipate that during the operation of your Restaurant, required purchases from us, our affiliates or the vendors that we specify or approve (not including your lease, royalties or labor costs) are estimated to be approximately 70%-80% of your total monthly purchases in the continuing operation of your Restaurant
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
There is a product, vendor and equipment assessment fee for supplier approval and we may require third party
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We will respond to a written request by you to approve a product (including a menu item or retail item), piece of equipment or a supplier within 30 days after we receive it.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Monitor the operation of your Restaurant and inspect the inventory of products, supplies and kitchen equipment at your Restaurant, then advise you of the results for each inspection, at our cost.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized products (including recipes, menu and retail items), supplies, kitchen equipment and services, as well as changes in specifications, standards and operating procedures of a Super Mex® restaurant.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Restaurant ________________________________________________________________________________ 24 Super Mex® Franchise Disclosure Document [FDD] – 2023 until you have obtained our written approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website and will only have one Website, as we designate and approve, within our Website.
Is a minimum grand opening advertising spend required?
YesItem 11
You must also spend at least $5,000 on “grand opening” promotion one month prior to opening and your first two months after your Restaurant is open for operation;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least $250 per calendar month on local advertising and promotion, in addition to the ½ % System Advertising Fee contribution you pay to us.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
In addition, you must participate in and cooperate with promotional programs, rewards and/or loyalty programs, community programs, gift certificate or gift card programs we may establish and follow our and supplier requirements and guidelines.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You cannot purchase unapproved products or supplies and/or lease or purchase unapproved kitchen equipment from any vendor and/or supplier that are not on our pre-approved list without our written permission.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You cannot purchase unapproved products or supplies and/or lease or purchase unapproved kitchen equipment from any vendor and/or supplier that are not on our pre-approved list without our written permission.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty fees shall be payable only to us and collected by us through electronic transfer with direct deposit to us from your account.
Must the franchisee participate in a gift card program?
YesItem 16
You must participate in any gift certificate or gift card program, loyalty or rewards program we establish.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You are required to retain a chef and General Manager for the operation and management of your Restaurant.
Must employees wear uniforms specified by the franchisor?
YesItem 8
For a Super Mex®, you are obligated to purchase and/or lease kitchen equipment, furniture and fixtures, technology items (as described above) software, signage, Vehicle and vehicle graphics, uniforms and an inventory of products and supplies for the operation of your Restaurant.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, software or phone recordings related to the Restaurant (Franchise Agreement Sections XII.I and XX.A).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
we may provide refresher training or continuing education all of which can be done either through phone, web based (“webinars”), video or at locations designated by us (most likely at our headquarters).
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 6
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at SM Franchise
SM Franchise operates as a quick-service restaurant brand headquartered in California. According to the 2024 Franchise Disclosure Document, the system consists of just 9 total units—5 company-owned and 4 franchised—making it one of the smallest addressable markets a software vendor could target. The brand shows no year-over-year unit growth disclosed in the FDD, and the only mapped operator footprint is a single operator in Wisconsin, covering approximately one located unit. There is no parent company on file, indicating the brand appears independently owned.
For a software vendor, the opportunity here is narrow. With no multi-unit operators captured in the data and a unit-band split showing only one location in the 1-unit bracket, the total number of buying centers is effectively one: the corporate headquarters. The absence of any disclosed average unit volume or royalty rate further limits the ability to model potential deal size or franchisee-level purchasing power.
Who controls software purchasing
The 2024 FDD lists a single executive in Item 1: Jerahm Orozco, who holds the titles of President, CEO, and Director of Operations. In a system of this size, that concentration of roles means Orozco is almost certainly the sole decision-maker for any software procurement, whether for the company-owned locations or for setting standards that franchised units might follow. There are no other named officers, no CIO, CTO, or VP of IT on file. Vendors should direct all outreach to this individual, understanding that the purchasing process will be direct and likely informal given the scale.
Mandated and current tech stack
The FDD does not capture any mandated or recommended technology systems. No POS provider, no back-office platform, no online ordering vendor, and no loyalty or payroll system is named. This absence could mean the brand has no formal technology requirements for franchisees, or it could simply reflect a lack of disclosure in the document. Either way, a vendor approaching SM Franchise should assume a greenfield environment: the existing tech stack is unknown, and any solution would need to be positioned as a first-of-its-kind adoption rather than a replacement.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extract in the available data. Without this, it is impossible to say whether franchisees are required to buy from corporate-approved vendors or have open choice. Similarly, Item 17—covering renewal, termination, and transfer—offers no extract, so the initial franchise term, renewal windows, and any contractual triggers for technology updates remain undisclosed. Vendors should not attempt to time outreach around contract cycles; instead, any engagement will likely be relationship-driven and initiated by the CEO.
How to read the SM Franchise FDD
The 2024 SM Franchise FDD is embedded below for direct review. This document was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise system. For software vendors, the most relevant sections are Item 1 (the business and its executives), Item 8 (procurement obligations), Item 11 (franchisor assistance, where tech mandates often appear), and Item 17 (renewal and termination terms). Given the sparse data captured in this system, reading the full FDD directly is the best way to uncover any additional detail not surfaced here.
For a ranked target list of franchise systems with stronger technology mandates and larger addressable unit counts, FranCloud can help you prioritize the right opportunities.
Questions vendors ask
SM Franchise, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.