From the filings

HQ-led decisions

SM Franchise

Quick service restaurant

Software purchasing at SM Franchise is controlled at the headquarters level by Jerahm Orozco, who serves as President, CEO, and Director of Operations. The most recent Franchise Disclosure Document (2024) does not list any mandated or recommended technology systems, leaving the current tech stack undefined for vendors. With only 9 total units—5 company-owned and 4 franchised—the addressable market is extremely small, concentrated in Wisconsin.

For software vendors selling into US franchise brands.

Live signals

Total units
9
4 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
3%
national + local
Initial fee
$25K
per unit
Investment range
$419K–$1.46M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

3%+of gross sales (FY2024)

Ongoing fees: 3% of gross sales (FY2024)Ad fund 3%. Total 3% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 8

hout our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest and others (currently franchisees are authorized to participate on Facebook, Instagram

InstagramMeta
MarketingItem 11

, or otherwise having a presence on a Website, regarding the Restaurant. If we approve a separate Website for you (currently franchisees are authorized to participate on Facebook, Instagram and Yelp),

LinkedInLinkedIn
MarketingItem 8

n of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest

PinterestPinterest
MarketingItem 8

pproval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, Instagram, LinkedIn, Pinterest and others

TwitterX
MarketingItem 11

te and approve, within our Website. The term “Website” includes: Internet pages, as well as other electronic sites (such as social networking sites like Yelp, Facebook, Instagram, Twitter, LinkedIn, P

YelpYelp
MarketingItem 8

y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Faceb

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, software or phone recordings related to the Restaurant (Franchise Agreement Sections XII.I and XX.A).

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may change our standards and specifications as a result of experience or changes in the marketplace and we will issue such changes to all franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may derive revenue through license fees, promotional fees, advertising allowances, rebates or other monies paid by approved suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

We anticipate that during the operation of your Restaurant, required purchases from us, our affiliates or the vendors that we specify or approve (not including your lease, royalties or labor costs) are estimated to be approximately 70%-80% of your total monthly purchases in the continuing operation of your Restaurant

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

There is a product, vendor and equipment assessment fee for supplier approval and we may require third party

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

We will respond to a written request by you to approve a product (including a menu item or retail item), piece of equipment or a supplier within 30 days after we receive it.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee Shall Cancel Assumed Names and Transfer Phone Numbers

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Monitor the operation of your Restaurant and inspect the inventory of products, supplies and kitchen equipment at your Restaurant, then advise you of the results for each inspection, at our cost.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized products (including recipes, menu and retail items), supplies, kitchen equipment and services, as well as changes in specifications, standards and operating procedures of a Super Mex® restaurant.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Restaurant ________________________________________________________________________________ 24 Super Mex® Franchise Disclosure Document [FDD] – 2023 until you have obtained our written approval.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless we approve otherwise in writing, you may not establish a separate Website and will only have one Website, as we designate and approve, within our Website.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must also spend at least $5,000 on “grand opening” promotion one month prior to opening and your first two months after your Restaurant is open for operation;

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend at least $250 per calendar month on local advertising and promotion, in addition to the ½ % System Advertising Fee contribution you pay to us.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

In addition, you must participate in and cooperate with promotional programs, rewards and/or loyalty programs, community programs, gift certificate or gift card programs we may establish and follow our and supplier requirements and guidelines.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You cannot purchase unapproved products or supplies and/or lease or purchase unapproved kitchen equipment from any vendor and/or supplier that are not on our pre-approved list without our written permission.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You cannot purchase unapproved products or supplies and/or lease or purchase unapproved kitchen equipment from any vendor and/or supplier that are not on our pre-approved list without our written permission.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Royalty fees shall be payable only to us and collected by us through electronic transfer with direct deposit to us from your account.

Must the franchisee participate in a gift card program?

Yes

Item 16

You must participate in any gift certificate or gift card program, loyalty or rewards program we establish.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You are required to retain a chef and General Manager for the operation and management of your Restaurant.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

For a Super Mex®, you are obligated to purchase and/or lease kitchen equipment, furniture and fixtures, technology items (as described above) software, signage, Vehicle and vehicle graphics, uniforms and an inventory of products and supplies for the operation of your Restaurant.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, software or phone recordings related to the Restaurant (Franchise Agreement Sections XII.I and XX.A).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

we may provide refresher training or continuing education all of which can be done either through phone, web based (“webinars”), video or at locations designated by us (most likely at our headquarters).

The filing answers no to 4 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 6

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at SM Franchise

SM Franchise operates as a quick-service restaurant brand headquartered in California. According to the 2024 Franchise Disclosure Document, the system consists of just 9 total units—5 company-owned and 4 franchised—making it one of the smallest addressable markets a software vendor could target. The brand shows no year-over-year unit growth disclosed in the FDD, and the only mapped operator footprint is a single operator in Wisconsin, covering approximately one located unit. There is no parent company on file, indicating the brand appears independently owned.

For a software vendor, the opportunity here is narrow. With no multi-unit operators captured in the data and a unit-band split showing only one location in the 1-unit bracket, the total number of buying centers is effectively one: the corporate headquarters. The absence of any disclosed average unit volume or royalty rate further limits the ability to model potential deal size or franchisee-level purchasing power.

Who controls software purchasing

The 2024 FDD lists a single executive in Item 1: Jerahm Orozco, who holds the titles of President, CEO, and Director of Operations. In a system of this size, that concentration of roles means Orozco is almost certainly the sole decision-maker for any software procurement, whether for the company-owned locations or for setting standards that franchised units might follow. There are no other named officers, no CIO, CTO, or VP of IT on file. Vendors should direct all outreach to this individual, understanding that the purchasing process will be direct and likely informal given the scale.

Mandated and current tech stack

The FDD does not capture any mandated or recommended technology systems. No POS provider, no back-office platform, no online ordering vendor, and no loyalty or payroll system is named. This absence could mean the brand has no formal technology requirements for franchisees, or it could simply reflect a lack of disclosure in the document. Either way, a vendor approaching SM Franchise should assume a greenfield environment: the existing tech stack is unknown, and any solution would need to be positioned as a first-of-its-kind adoption rather than a replacement.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extract in the available data. Without this, it is impossible to say whether franchisees are required to buy from corporate-approved vendors or have open choice. Similarly, Item 17—covering renewal, termination, and transfer—offers no extract, so the initial franchise term, renewal windows, and any contractual triggers for technology updates remain undisclosed. Vendors should not attempt to time outreach around contract cycles; instead, any engagement will likely be relationship-driven and initiated by the CEO.

How to read the SM Franchise FDD

The 2024 SM Franchise FDD is embedded below for direct review. This document was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise system. For software vendors, the most relevant sections are Item 1 (the business and its executives), Item 8 (procurement obligations), Item 11 (franchisor assistance, where tech mandates often appear), and Item 17 (renewal and termination terms). Given the sparse data captured in this system, reading the full FDD directly is the best way to uncover any additional detail not surfaced here.

For a ranked target list of franchise systems with stronger technology mandates and larger addressable unit counts, FranCloud can help you prioritize the right opportunities.

Questions vendors ask

SM Franchise, answered from the filing

Jerahm Orozco, the President, CEO, and Director of Operations, is the sole executive listed in the 2024 FDD and likely controls all purchasing decisions.
The 2024 FDD does not disclose any mandated or recommended POS or operational technology systems for franchisees.
There are 9 total units: 5 company-owned and 4 franchised, with the only mapped operator located in Wisconsin.
The 2024 FDD does not include an Item 8 procurement extract, so the model—whether designated supplier, approved supplier, or open—is not disclosed.
The FDD does not provide renewal terms, initial term length, or recent activity signals, so contract windows cannot be estimated from available data.
The 2024 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to examine the full document directly.
Source

Read the filing itself

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SM Franchise2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.