From the filings · Quick service restaurant

SJB Brands franchise

84 locations, and franchised locations grew 6.4% last year. Headquarters picks the POS, supplies and the loyalty program.

Older dataFrom the 2023 filing on record. A newer filing is overdue, so these figures may have changed.Updated June 2026
Total investment
$236K to $514K
Item 7
Locations
84
+6.4% franchised
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Fees and terms

What a franchisee signs up for

Initial fee
$30K
Item 5 · per location
Royalty
6%
Item 6 · full terms unconfirmed
Ad fund
1.5%
Item 6 · percentage component
Term
10 years
Item 17
Franchised
99%
Item 20 · 83 of 84

For vendors

What decides a sale into SJB Brands

Technology

Headquarters picks the point of sale

Every location must use Toast. A pitch for a POS goes to headquarters, not to owners.

Item 11 · 2023 filing
Supplies

Headquarters designates the suppliers

Owners buy from the suppliers the franchisor designates, so supply deals are made with headquarters.

Item 8 · 2023 filing
Owners

Mostly single-location owners

About 1 in 7 owners runs more than one location. Franchised locations grew by about 5 last year, and each opening buys the required systems.

Item 20 · 2023 filing

The account brief

The rest of the filing, read for your product

We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for SJB Brands, with the clauses that matter to you.

  • All 10 systems the filing namesWhich are required and which are only mentioned, with the clause text
  • Who decides at headquartersThe technology, operations and finance leads, by role and name
  • The owner map90 owners by state, and the 13 who run several locations
  • 27 requirements the filing setsEach with the franchisor's own sentence
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

SJB Brands2023 FDDView only

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Answered from the filing

SJB Brands franchise questions

How much does a SJB Brands franchise cost?

The 2023 FDD puts the total investment at $236,350 to $514,300, including a $30,000 initial fee.

How many SJB Brands locations are there?

The 2023 FDD lists 84 locations, 83 of them franchised and 1 run by the company. Franchised locations grew by about 5 over the year.

What POS system does SJB Brands use?

The 2023 FDD requires Toast as the point of sale in every location.

Who owns SJB Brands?

Juice It Up Holdings, LLC is the parent company of SJB Brands.

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Tell me when SJB Brands refiles

Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.