SixFour3

The vendor opportunity at SixFour3

SixFour3 is a small fitness brand headquartered in Virginia with a total footprint of 3 units, all company-owned as of the 2025 FDD. No franchised units are reported, and year-over-year unit growth is not disclosed. For software vendors, the addressable market is limited to these 3 locations, with no multi-unit franchisee operators to pursue. The brand operates in Georgia, Virginia, and Tennessee, giving it a narrow geographic concentration. Average unit volume (AUV) is not disclosed, so vendors cannot benchmark revenue-based ROI. The royalty rate is 6.0%, and the initial franchise term runs 10 years, with two optional 5-year renewal terms available if the franchisee is in good standing and the franchisor has not withdrawn from the geographic area.

Who controls software purchasing

All purchasing decisions at SixFour3 flow through the headquarters level. The 2025 FDD Item 1 lists four executives: Matthew Cooke (Chief Executive Officer), Kevin Bednoski (Director of Franchise Development), Sean Sullivan (Chief Operating Officer), and Peter Padiotis (Chief Facilities Officer). With no franchisee base and no multi-unit operators, there is no distributed buying center. Vendors should target the CEO and COO as the likely decision-makers for operational and facilities-related software, given the COO's operational oversight and the Chief Facilities Officer's role in physical infrastructure. The Director of Franchise Development may be a gatekeeper for tools that support future franchise growth, but no franchised units currently exist.

Mandated and current tech stack

The 2025 FDD does not disclose any mandated or recommended technology systems. There is no Item 11 extract naming POS, scheduling, CRM, or other operational software. This absence means SixFour3 either does not mandate specific vendors or chooses not to disclose those mandates in the FDD. For software vendors, this represents a greenfield opportunity to pitch solutions directly to HQ without having to displace an incumbent mandated system. However, the lack of transparency also means vendors must conduct their own discovery to understand what, if anything, is currently in use at the three company-owned locations.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, is not extracted in the available data. Without this signal, vendors cannot determine whether SixFour3 requires franchisees to buy from specific suppliers or allows open purchasing. The renewal structure offers some timing insight: the initial 10-year term can be extended for two additional 5-year periods, but only if the franchisor has not decided to exit the geographic market. With only 3 units and no disclosed growth, software contract windows are likely irregular and triggered by HQ initiative rather than a franchisee renewal cycle. Vendors should approach HQ directly and be prepared for a long sales cycle with a small deal size.

How to read the SixFour3 FDD

The SixFour3 Franchise Disclosure Document for 2025 is embedded below. This document is filed with state franchise regulators and contains the legal and financial disclosures that govern the franchise relationship. For software vendors, the most relevant sections are Item 1 (executives), Item 8 (procurement), Item 11 (mandated systems), and Item 17 (renewal and termination). In this case, Item 8 and Item 11 are not populated in the extract, meaning those details are either absent from the FDD or not captured in this dataset. Review the full PDF below to confirm. For a ranked target list of franchise systems that match your software category, reach out to FranCloud.