Shoot 360

The vendor opportunity at Shoot 360

Shoot 360 is a fitness franchise headquartered in Washington state with 52 total units — 50 franchised and 2 company-owned — as disclosed in its 2026 Franchise Disclosure Document. The brand grew its unit count by 25% year-over-year, adding new locations at a pace that signals a steadily expanding addressable market for software vendors. The operator base consists of 60 mapped operators, with four multi-unit franchisees controlling between two and nine locations each; the remaining 56 operators run a single unit. No operator runs 10 or more units. The top states by location count are California (6), Texas (4), Pennsylvania (4), Washington (4), and Nebraska (4).

For a software vendor, the immediate opportunity is 52 existing gyms, plus a pipeline of new openings driven by that 25% growth rate. The franchisor mandates three core technology systems, creating a clear entry point for vendors who can integrate with or replace components of that stack. Average unit volume is not disclosed in the FDD, so revenue-based sizing is unavailable. The royalty rate is 12.0% of gross revenue, and the initial franchise term runs 10 years, with a 5-year renewal option.

Who controls software purchasing

Software purchasing authority at Shoot 360 sits at the franchisor level. The FDD lists five HQ executives in Item 1: Craig Moody, President and LLC Manager; Terry Michaelson, Chief Executive Officer; Jason Carter, Chief Operating Officer; Jamie Eslinger, Chief Marketing Officer; and Mark Moreland, Chief Financial Officer of Shoot 360 Inc. This is a compact executive team where technology decisions are likely made collaboratively, with Moody and Michaelson holding ultimate authority. Carter likely owns operational technology evaluation, Eslinger influences marketing and customer-facing systems, and Moreland controls the financial review of any vendor contract.

Because the franchisor mandates specific technology systems, franchisees do not independently select core operational software. Vendors should direct their outreach to this HQ group rather than to individual franchisees. The absence of a parent company — Shoot 360 appears independently owned — means there is no larger corporate procurement layer to navigate.

Mandated and current tech stack

The 2026 FDD mandates three technology systems for all franchised gyms: a Customer Relationship Management (CRM) system, a Gym Management System, and the Shoot 360 App. The FDD does not name the specific vendors providing the CRM or Gym Management System, which means either the franchisor has not publicly locked in a single designated supplier or the vendor names are omitted from the disclosure. For software vendors, this ambiguity is a signal: if you sell CRM or gym management software, there may be an opportunity to become the mandated solution, or to sell complementary tools that integrate with whatever systems are currently in place.

The Shoot 360 App is a proprietary or branded application that franchisees must use, suggesting the franchisor invests in a custom or white-label mobile experience for members. Any vendor selling member-engagement, scheduling, or payment tools needs to understand how the Shoot 360 App fits into the member journey and where integration points exist.

Procurement, renewals, and timing

Item 8 of the FDD, which typically describes procurement obligations and designated suppliers, contains no extract in the available data. This means the specific procurement model — whether Shoot 360 requires franchisees to buy from designated suppliers, approved suppliers, or allows open purchasing — is not publicly disclosed. Vendors should clarify this directly during the sales process.

Renewal timing offers a predictable window for vendor conversations. The initial franchise term is 10 years, and Item 17 outlines a 5-year renewal term. To renew, franchisees must sign the then-current Franchise Agreement, which may contain materially different terms, including updated technology requirements. This creates a natural inflection point where the franchisor can introduce new mandated systems or upgrade existing ones. With 50 franchised units and a 10-year initial term, a portion of the system will approach renewal each year, and new units opening at a 25% growth rate add fresh implementation opportunities.

How to read the Shoot 360 FDD

The Shoot 360 2026 Franchise Disclosure Document is the definitive source for understanding the franchise’s technology mandates, executive structure, and contractual obligations. The embedded PDF viewer below contains the full FDD text. Key sections for software vendors include Item 1 (executive team and franchisor background), Item 11 (mandated technology systems and franchisor assistance), Item 8 (procurement restrictions, if disclosed), and Item 17 (renewal conditions that may trigger technology changes). The FDD is filed with state franchise regulators and is publicly available through standard franchise disclosure channels. For a ranked target list of franchise systems matched to your software category, FranCloud can help.