Facebook
l advertising materials, such as “Franchises Available” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, L
From the filings
HQ-led decisions
Shelby’s Legendary Shawarma
Quick service restaurantSoftware purchasing at Shelby’s Legendary Shawarma is controlled at the franchisor level, with Founder and CEO Yazan El-Shalabi and President/CFO Usama Valam listed as key executives in the 2026 FDD. The brand mandates Revel as its point-of-sale system, creating a defined tech entry point for vendors. The addressable market is small, with only 3 mapped operator locations across 2 states.
For software vendors selling into US franchise brands.
Live signals
Total units
0
0 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$868K–$1.18M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
ilable” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, YouTube,
LinkedIn
ials, such as “Franchises Available” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pi
Pinterest
nchises Available” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram
Snapchat
esses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, YouTube, Snapchat, Yelp, Goog
TikTok
as “Franchises Available” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, In
Twitter
ing materials, such as “Franchises Available” and the addresses of our Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, T
Yelp
ur Website and phone number. In addition to your LAR, you may wish to use web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, YouTube, Snapchat, Yelp, Google+, blogs
YouTube
lbys.ca URL for your Shelby’s Restaurant Franchise. (Franchise Agreement, Section 9.2). You may not establish any website, blog, Facebook page, X account, email distribution list, YouTube account, Ins
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must use an accounting system capable of generating sufficient accounting reports and information that we require from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have access to all of your electronic information through the POS System and Computer System at all times.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
All of the equipment, hardware, signage and digital menus must be purchased from us or our affiliate as part of your Restaurant Opening Package.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our last fiscal year ending December 31, 2025, neither we nor our affiliates derived any revenue from franchisee required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates reserve the right to earn revenue from Approved Suppliers, such as rebates or commissions, on account of their sales of any goods or services to our franchisees, including required purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
We estimate that your required purchases and leases will account for 90% to 95% of your total purchases and leases in connection with establishing the franchised business and 95% of your purchases and leases in connection with operating the franchised business on an ongoing basis.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may request in writing our approval of alternative suppliers that are not currently approved by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assign to us all telephone numbers, e-name and directory listings associated in any way with Shelby’s Restaurant and the Proprietary Marks, and direct the telephone company to transfer all such numbers and listings to us or our designee
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
We reserve the right to terminate your Franchise Agreement and/or suspend credit card processing at any Location which does not comply with the current PCI compliance requirements.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct inspections of your Restaurant, evaluate ingredients used and Products sold at your Restaurant and recommend changes to enhance your Restaurant to ensure that it fully complies with the System and the Manual as we deem necessary and appropriate in our discretion.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to modify the System for any reason, including, without limitation, responding to consumer expectations and buying habits, increasing efficiency, co-branding with other companies and adapting to competition.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval in writing to any lease (including any sublease) for the Location before you enter into such lease.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to spend at least $10,000, from the period beginning no earlier than 30 days prior to the opening of your Restaurant and ending no later than 60 days after opening for advertising to promote the opening of your Restaurant.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We currently require that you spend at least $6,000 on local marketing and advertising (in addition to the grand opening expenditures), commencing upon the opening of your Restaurant (the “LAR”) each year.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty, VIP, or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must operate and develop your Restaurant in strict conformance with our methods, standards and specifications and obtain certain ingredients, inventory, services, supplies, materials, equipment, furnishings, fixtures and other products, including your uniforms, advertising materials, computer hardware, and…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must operate and develop your Restaurant in strict conformance with our methods, standards and specifications and obtain certain ingredients, inventory, services, supplies, materials, equipment, furnishings, fixtures and other products, including your uniforms, advertising materials, computer hardware, and…
Payments
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty, VIP, or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must also designate at least one (1) full-time manager to run the day-to-day operations of the Restaurant (the “Manager”).
Must employees wear uniforms specified by the franchisor?
YesItem 8
You will ensure that all your employees follow our dress code.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to purchase a POS System approved by us which meets System Standards and as outlined in the Manual.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your sales information and other data produced by your POS System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose reasonable charges for training materials in connection with continuing, supplemental, additional or required training courses.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Shelby’s Legendary Shawarma
Shelby’s Legendary Shawarma is a quick-service restaurant concept headquartered in New York and part of Shelby's Franchise Holdings USA, Inc. The brand’s most recent Franchise Disclosure Document, filed in 2026, reveals a small but defined addressable market for software vendors: 3 mapped operator locations across 2 states. All units are operated by single-unit franchisees, with no multi-unit operators identified in the FDD. The unit-band split shows all 3 locations fall into the 1-unit category, with zero operators in the 2-9, 10-24, or 25+ bands. Connecticut hosts 2 locations, and California has 1.
For a software vendor, the immediate opportunity is narrow in unit count but concentrated under a single franchisor with centralized decision-making. The brand’s royalty rate is 6.0%, and the initial franchise term runs 10 years. No average unit volume is disclosed in the 2026 FDD, and year-over-year unit growth figures are not available. This means vendors must rely on the disclosed operator footprint and tech mandates to size the opportunity.
Who controls software purchasing
The 2026 FDD lists two executives in Item 1: Yazan El-Shalabi, Founder and CEO, and Usama Valam, President and CFO. With no separate CIO or technology officer named, software purchasing authority likely rests with these two individuals at the franchisor level. The absence of multi-unit operators further concentrates buying power at HQ, as individual franchisees are unlikely to have independent procurement authority for systems that are mandated or recommended by the franchisor.
Vendors should prepare to engage directly with the CEO and President/CFO, as they represent the entire buying center for a brand of this size. The holding company structure under Shelby's Franchise Holdings USA, Inc. may also influence procurement decisions, though no additional executives from the parent entity are named in the FDD.
Mandated and current tech stack
The 2026 FDD mandates one specific technology: Revel as the point-of-sale system. No other operational software vendors are named as mandated or recommended in the available FDD extracts. This creates a clear integration or replacement conversation for POS-adjacent tools, but vendors should note that the mandate may limit direct POS displacement opportunities during the current term.
Beyond Revel, the tech stack is not publicly detailed. There is no disclosure of mandated online ordering, delivery, loyalty, HR, inventory, or accounting platforms. This gap represents both a research challenge and a potential opening for vendors who can map the brand’s operational needs against their own solutions.
Procurement, renewals, and timing
Item 8 of the 2026 FDD does not provide an extract describing the procurement model. It is unknown whether Shelby’s Legendary Shawarma uses a designated supplier model, an approved supplier list, or an open procurement approach. Vendors will need to clarify this directly with HQ during initial outreach.
Item 17 outlines renewal conditions that may create software evaluation windows. Franchisees seeking renewal must provide at least 6 months’ prior notice, complete all required refurbishment and maintenance, be in good standing, satisfy all monetary obligations, execute the then-current franchise agreement, meet training requirements, sign a general release, extend or renew their lease if applicable, agree to reasonable territory modifications, and pay a renewal fee equal to 25% of the then-current initial fee or $8,750 if new franchises are no longer being sold. The renewal term is 5 years. These requirements, particularly the refurbishment and upgrade obligations, may prompt franchisees to reassess their technology stack, creating openings for software vendors aligned with the brand’s operational standards.
How to read the Shelby’s Legendary Shawarma FDD
The full 2026 FDD is embedded below for direct review. This document was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. For software vendors, the most relevant sections are Item 1 (executives), Item 8 (procurement), Item 11 (mandated systems), and Item 17 (renewal and transfer conditions). The FDD does not disclose total unit counts, AUV, or year-over-year growth, so vendor analysis must rely on the 3 mapped operator locations and the Revel POS mandate as the primary data points. For a ranked target list of franchise brands matched to your software category, FranCloud can help.
Questions vendors ask
Shelby’s Legendary Shawarma, answered from the filing
Founder and CEO Yazan El-Shalabi and President/CFO Usama Valam are the named executives in the 2026 FDD, indicating centralized purchasing control at HQ.
The 2026 FDD mandates Revel as the point-of-sale system. No other mandated operational tech vendors are disclosed.
The 2026 FDD shows 3 mapped operator locations, all single-unit operators, with 2 in Connecticut and 1 in California.
The 2026 FDD does not disclose a specific procurement model in Item 8. The extent of designated or approved supplier requirements is not publicly available.
The initial franchise term is 10 years. Renewal requires 6 months' notice and a 5-year term, suggesting potential contract review windows around renewal cycles.
The 2026 FDD was filed with state franchise regulators. You can read it directly using the embedded PDF viewer on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| CT | 2 |
|---|---|
| CA | 1 |
Ownership
The portfolio behind Shelby’s Legendary Shawarma
single_brand_holdco of Shelby's Legendary Shawarma.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.