fications. You may purchase your computer system from any supplier of your choosing. You must purchase and utilize the software we designate. We currently require that you utilize QuickBooks Online an
From the filings
Seashore Academy
EducationSoftware purchasing at Seashore Academy is controlled at the HQ level, led by Chief Executive Officer Marlene Dandler. The franchise system currently mandates QuickBooks Online by Intuit Inc. and the proprietary Seashore Student Management Platform. The addressable market is small, with only 3 company-owned units in operation according to the 2022 FDD.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
demy located in Newport Beach, California. 9. In making the above financial performance representation, we relied on internally prepared financial statements for this outlet using QuickBooks accountin
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must purchase and utilize the software we designate.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 90 days after the end of each calendar year, you must prepare a balance sheet for your Business (as of the end of the calendar year) and an annual statement of profit and loss and source and application of funds.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Neither we nor any affiliate of ours is currently a supplier of any other goods or services you must purchase or lease.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may change the components of the Technology Systems from time to time, including your computer system.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2021, neither we nor our affiliates received any revenue as a result of franchisee purchases or leases of goods or services from designated or approved suppliers (including purchases from us or our affiliates).
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, payments or other material benefits from suppliers based on franchisee purchases and we have no obligation to pass them on to our franchisees or use them in any particular manner.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
We estimate that nearly 80% of the total purchases and leases that will be required to establish and operate your Academy will consist of source restricted goods or services, as further described below.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Cost of testing New Product or This covers the costs of testing new products (estimated to range from $25 10 days after invoice Supplier Testing or inspecting new suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a non-approved supplier, you must send us a written request for approval and submit all additional information we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you hereby authorize the Agencies to transfer such telephone numbers, domain names and listings to us and you authorize us, and appoint us and any officer we designate as your attorney-in-fact to direct the Agencies to transfer the telephone numbers, domain names and listings to us if you fail or refuse to do so
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must also comply with the standards established by PCI-DSS to protect the security of credit card information.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure compliance with this Agreement, we (or our representative) may enter your Academy, evaluate your operations and inspect or examine your books, records, accounts and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
The Franchise Agreement grants you the right to operate one Academy from the site we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Without our prior approval, which we may withhold in our sole discretion, you may not: (i) develop, host, create or otherwise maintain a website or other online or digital presence in connection with your Academy (other than the microsite we provide), including any website bearing our Marks;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum monthly amount equal to your Local Marketing Commitment (which is the greater of $200 per month or 2% of your Gross Sales) on local advertising.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase branded classroom supplies (paper, pencils, etc.) exclusively from our designated supplier through our online store.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Signage All signage must meet our standards and specifications and must be purchased from designated or approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
We will electronically debit the banking account that you designate (the “Account”) for all amounts owed to us and our affiliates (other than the initial franchise fee) on the applicable due date.
Must the franchisee participate in a gift card program?
YesItem 16
We may require that you participate in a gift card program in accordance with our policies and procedures.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times during normal business hours, either the Managing Owner or your designated manager must be present at your Academy to provide onsite management and supervision.
Must employees wear uniforms specified by the franchisor?
YesItem 8
Your employees must wear the uniforms we specify.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use all Technology Systems we designate from time to time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
You must pay us an additional training or assistance fee of up to $450 per person per day for: each person that attends our initial training program after you open your Academy any person who retakes training after failing a prior attempt any remedial training we require based on your operational deficiencies …
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these conferences is mandatory.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Is a minimum grand opening advertising spend required?Item 7
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Seashore Academy
Seashore Academy presents a very small, centralized target for software vendors. The system consists of just 3 units, all company-owned, according to its 2022 Franchise Disclosure Document. The number of franchised units was not disclosed, meaning the total addressable market for a vendor is currently limited to these 3 locations. The average unit volume (AUV) sits at $1,717,024, with an 8.0% royalty rate on a 10-year initial term. Year-over-year unit growth was not available in the provided data. For a vendor, the opportunity here is not in scale but in establishing a relationship with a young, HQ-controlled education concept based in California.
Who controls software purchasing
The buying center is lean. The 2022 FDD lists a single executive: Marlene Dandler, Chief Executive Officer. In a system of this size, the CEO typically holds direct authority over all operational and financial software decisions. There is no separate CIO, CTO, or VP of Operations on file. A vendor’s pitch should be directed squarely at the CEO’s office, focusing on how a solution integrates with or improves upon the existing mandated stack without adding administrative overhead for a small team.
Mandated and current tech stack
The franchise mandates two specific systems. For financial management, QuickBooks Online by Intuit Inc. is required. For core operations, the proprietary Seashore Student Management Platform is mandated. These two systems form the backbone of the unit-level and HQ technology landscape. Any third-party software vendor must demonstrate seamless integration with QuickBooks Online and a clear value proposition that complements, rather than competes with, the proprietary student management system. No other mandated or recommended technology vendors are named in the 2022 FDD.
Procurement, renewals, and timing
Procurement rules are not clearly defined in the available data. The FDD’s Item 8 provided no extract, leaving the official procurement model—whether designated supplier, approved supplier, or open—unclear. Vendors should be prepared to navigate a direct, relationship-based sale rather than a formal RFP process. The renewal cycle offers a potential window for software evaluation. The initial franchise term is 10 years, and Item 17 outlines renewal conditions that include a requirement to remodel or upgrade the facility and its furniture, fixtures, and equipment to comply with the franchisor’s then-current standards. Such a capital-intensive trigger point is a logical moment for a franchisee (or in this case, the company-owned unit operator) to reassess operational software. However, with no franchised units currently reported, this renewal dynamic is a forward-looking consideration.
How to read the Seashore Academy FDD
The 2022 FDD is the primary source for all the facts presented here. It was filed with state franchise regulators and is embedded below for your own due diligence. Key items for a software vendor to scrutinize include Item 11 (the source of the mandated tech stack), Item 1 (identifying the CEO as the key executive), and Item 17 (outlining the renewal conditions that may force a technology review). The document confirms an independently owned system with no parent company on file. For a ranked target list that benchmarks Seashore Academy against other franchise systems, FranCloud can help you prioritize your outreach.
Questions vendors ask
Seashore Academy, answered from the filing
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FDD alert
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
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Related Education brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.