RTL FRANCHISING, INC.ROSE TEA LOUNGE

The vendor opportunity at RTL Franchising

RTL Franchising, Inc., operating as Rose Tea Lounge, presents a micro-opportunity for software vendors. The brand consists of just 3 total units, all of which are company-owned, according to the 2024 Franchise Disclosure Document. The number of franchised units was not disclosed, and no year-over-year unit growth rate is available. For a vendor, the total addressable market is capped at these 3 locations, all under direct HQ control. This is not a scale play; it is a single-account sale to a small, independent quick-service restaurant operator headquartered in California.

The brand’s average unit volume (AUV) is not disclosed, and the initial franchise term is not stated. The royalty rate is 6.0%. With no franchised locations on file and no parent company, the entire software purchasing decision rests with the corporate entity. This concentration of decision-making can simplify a sales cycle, but the low unit count means the deal size will be correspondingly small.

Who controls software purchasing

Software purchasing authority at RTL Franchising sits with a compact executive team. The FDD’s Item 1 lists three key individuals: Danh “Daniel” Cong Pham, President; Duy Quynh Anh “Ann”, Vice President; and Olivia “Liv” Garcia, Director of Training. For a software vendor, the President and Vice President are the likely economic buyers for any platform or operational tool. The Director of Training may be a champion or key influencer for systems that impact store-level operations, such as learning management or scheduling software. No other operators or franchisees are mapped in our corpus, meaning there is no multi-owner dynamic to navigate.

Mandated and current tech stack

The 2024 FDD contains no disclosure of mandated or recommended technology systems. This means there is no publicly known POS provider, no required inventory management platform, and no specified online ordering vendor. For a vendor, this absence is a double-edged signal. It suggests the brand may be running on generic or consumer-grade tools, creating an opening to introduce a professional-grade solution. However, it also means you will need to conduct thorough discovery to understand what is currently in place before you can position a replacement or add-on.

Procurement, renewals, and timing

Procurement signals are notably absent from the most recent FDD. There is no extract from Item 8, leaving the brand’s supplier model—whether designated, approved, or open—completely unknown. Similarly, Item 17 provides no renewal conditions, and the initial term length is not disclosed. Without these data points, it is impossible to map a typical contract cycle or predict when a software review window might open. Vendors should approach this account with a consultative, relationship-driven sales motion rather than trying to time a known RFP cycle.

How to read the RTL Franchising FDD

The full 2024 FDD is the authoritative source for any vendor conducting due diligence on RTL Franchising. Key sections to scrutinize include Item 8 for any supplier restrictions that may have been omitted from our extract, Item 11 for a complete picture of the franchisor’s obligations regarding technology, and Item 19 for any financial performance representations that could help you build an ROI model. The document is filed with state franchise regulators and is available for review in the embedded viewer below. For a ranked target list that benchmarks this brand against thousands of other franchise systems, FranCloud can help you prioritize your outbound efforts.