Romp n' Roll

The vendor opportunity at Romp n' Roll

Romp n' Roll operates a compact network of 12 locations—10 franchised and 2 company-owned—across five states. The brand posted a 42.9% year-over-year unit growth rate, signaling an active development pipeline. For software vendors, the total addressable market is small but concentrated: 12 units with a disclosed average unit volume of $410,255. The franchise is independently owned with no parent company on file, meaning decisions are made at the brand level without a larger corporate hierarchy.

The operator base consists of 15 mapped operators, all single-unit owners. No multi-unit operators are recorded, which means every franchisee is a potential independent buyer of non-mandated tools, though corporate mandates heavily constrain the stack.

Who controls software purchasing

Purchasing authority sits at the corporate headquarters in Virginia. The 2025 Franchise Disclosure Document lists Michael S. Barnett, Co-Founder and Chief Executive Officer, and Barbara J. Barnett, Co-Founder and President, as the top executives. Paul Summers, Senior Director of Franchising, and Maggie Roop, Director of Training and Field Support, round out the leadership team on file. No CIO, CTO, or VP of Technology is named, suggesting that technology decisions flow through the CEO and are operationalized by the training and field support function.

For a vendor, the initial pitch likely runs through Michael Barnett or Maggie Roop, depending on whether the tool is strategic or tactical. The absence of a dedicated technology buyer means the sales cycle may be shorter but requires direct executive engagement.

Mandated and current tech stack

Romp n' Roll mandates two specific platforms. The 2025 FDD requires CRM software and names Mindbody Online by Mindbody, Inc. as the designated system. QuickBooks Online by Intuit Inc. is also mandated for accounting. These are the only named technology vendors in the disclosure. No point-of-sale, scheduling, payroll, or marketing automation tools beyond Mindbody are specified, though the CRM mandate likely covers class scheduling and member management given the fitness vertical.

The tech landscape is therefore narrow: Mindbody serves as the operational backbone, and QuickBooks handles financials. Any vendor selling adjacent capabilities—such as payroll, HR, or advanced marketing analytics—must integrate with or displace Mindbody, which is deeply embedded as a mandated system.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions, contains no extract in the current filing. This means the franchise does not publicly disclose whether it uses a designated supplier model, an approved supplier list, or an open procurement process. Vendors should assume that the mandated systems reflect a de facto closed environment for those categories, while other software categories may be open to franchisee-level purchasing.

Renewal terms provide a structural window for software evaluation. The initial franchise term is 10 years, and Item 17 requires franchisees to provide 6 to 12 months' prior written notice of renewal, sign the then-current agreement, pay a renewal fee, and remodel to current standards. This periodic remodeling and re-agreement cycle is a natural trigger for technology reassessment. Additionally, the brand's rapid unit growth—adding units at a 42.9% clip—means new location openings represent the most frequent opportunity to introduce software to the system.

How to read the Romp n' Roll FDD

The 2025 Romp n' Roll Franchise Disclosure Document is the authoritative source for technology mandates, purchasing rules, and executive contacts. Item 11 details the required CRM and accounting platforms. Item 1 lists the leadership team. Item 17 outlines the renewal conditions that can trigger technology reviews. The full FDD is embedded below for your analysis. For a ranked target list of franchise brands matched to your software category, FranCloud can help.