Loud RumorLoud Rumor
viously served as (i) COO of American Swim Academy located in San Francisco, California, and held that position from March 2021 to March 2022, and (ii) Vice President of Sales and Loud Rumor located i
From the filings
HQ + multi-unit
RockBox Fitness
FitnessRockBox Fitness runs 52 US boxing-fitness studios, all franchised, with average unit volume at $319,973 on a 7% royalty and 10-year term. The FDD names a four-person leadership team, and cites Loud Rumor and Mariana Tek without requiring either.
For software vendors selling into US franchise brands.
Live signals
Total units
52
52 franchised
Unit growth YoY
-13.333%
vs prior filing
AUV
$320K
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$388K–$623K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Mariana TekXplor
ddition to the iPads included in the Genesis Package, you must purchase and maintain at least (a) one iPad, (b) one desktop/laptop computer, and (c) one all-in-one printer. We use Mariana Tek cloud-ba
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor shall have full access to all of Franchisee’s data, system, and related information by means of direct access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must maintain for at least seven (7) fiscal years from their preparation complete financial records for the operation of the RockBox Business in accordance with U.S. generally accepted accounting principles and must provide Franchisor with: (i) a quarterly income statement and profit and loss statement…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are the Approved Supplier for the following items: (i) the equipment package; (ii) gloves; (iii) wraps; (iv) heavy bags; (v) apparel; (vi) Local Advertising; and (vii) promotional items, which will be used and sold from the Studio.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right, under the Franchise Agreement, to change the standards and specifications applicable to the operation of the 28 © 2025 SLLR Enterprises, LLC Franchise Disclosure Document Franchised Business, including standards and specifications for services, products, signs, furnishings, supplies, fixtures and…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
31943Item 8
We generated $31,943 in revenue from franchisee’s required purchases of equipment over our past fiscal year ending December 31, 2024, or 1.2% of our total revenue of $2,679,960 over our past fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We receive a rebate from a payroll service provider ranging from 1% - 5% of net recurring revenue.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that your required purchases and leases will account for approximately 80% of your total costs incurred in establishing your Franchised Business, and approximately 50% to 80% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay the then-current new supplier or product review fee, which is currently $1,000.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
In the event you wish to purchase any unapproved item, including equipment and inventory, and/or acquire approved items from an unapproved supplier, you must provide us with the name, address and telephone number of the proposed supplier, a description of the item you wish to purchase, and the purchase price of the…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee expressly agrees to execute the Conditional Assignment of Franchisee’s Telephone Numbers, Facsimile Numbers and Domain Names attached hereto as Exhibit C, which provides that, upon the expiration, transfer or termination of this Agreement for any reason, Franchisee shall terminate Franchisee’s use of such…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
Your computer system must be PCI and PII compliant and any data or information you obtain must be secure.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right to require Franchisee to update or upgrade computer hardware components and/or Software as Franchisor deems necessary from time to time.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The parties agree and acknowledge that Franchisor may change, improve, further develop, or otherwise modify the System from time to time as it deems appropriate in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval for the location of your Studio as set forth in the Franchise Agreement and our standards for sites and territories will apply.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You must not establish or maintain a separate website, splash page, social media profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised brand, System, or Franchised Business.
Is a minimum grand opening advertising spend required?
YesItem 11
Starting approximately 12 weeks prior to opening the Franchised Business, you are obligated to spend between $22,000 - $29,000 in order to implement an initial advertising and promotional campaign.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You must spend $1,500 each month on local advertising.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative has been established applicable to the Franchised Business at the time you begin operating under the Franchise Agreement, you must immediately become a member of this Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, we require you to purchase or lease the following items from our Approved Supplier: (i) exercise equipment; (ii) apparel; (iii) water bottles; (iv) flooring; (v) supplements and nutritional products; (vi) music licenses; (vii) computer hardware and
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, we require you to purchase or lease the following items from our Approved Supplier: (i) exercise equipment; (ii) apparel; (iii) water bottles; (iv) flooring; (v) supplements and nutritional products; (vi) music licenses; (vii) computer hardware and software; (viii) social media advertising; (ix) lighting…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
With the exception of the Initial Franchise Fee, you must pay all fees and other amounts owed to us and/or our affiliates through an electronic funds transfer program (the “EFT Program”), under which we automatically deduct all payments owed to us and/or our affiliates, from the bank account you provide to us for use…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
7.8.1 Franchisee must use the proprietary software that Franchisor designates (the “Designated Software”) pay the associated monthly fee for the Designated Software.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to any data which you collect electronically.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may charge its fee of $350 per day, plus actual expenses, to Franchisee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisor may require Franchisee to attend the Annual Conference and to pay Franchisor’s then-current registration fee, which is currently $1,298 for 2 people to attend the Annual Conference.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at RockBox Fitness
RockBox Fitness runs 52 US boxing-fitness studios, all franchised, with average unit volume at $319,973 on a 7% royalty and 10-year term. Units fell 13.3% year over year, and the FDD carries a financial performance representation in Item 19 — a documented look at unit economics for any vendor sizing this system.
Who controls software purchasing
The FDD names four headquarters officers: CEO Roger Martin, VP of Sales and Operations Dan Managan, Director of Sales and Operations Alexia Stevens, and Director of Marketing Gabby Powers. A membership or lead-management pitch lines up with Gabby Powers' marketing role; a studio-operations pitch lines up with Dan Managan's. Of 44 mapped operators, only 2 run more than one location, so most buying conversations will still touch individual studio owners even where HQ sets the framework.
Tech named in the FDD, and what is actually required
The filing names two systems without requiring either. Loud Rumor, cited in Item 2, and Mariana Tek by Xplor, cited in Item 11, both appear in the filing though nothing requires their use. Neither carries a contractual mandate in this filing.
Procurement, renewals, and timing
Item 8 sets an approved-supplier list: franchisees must buy the equipment package, gloves, wraps, heavy bags, and apparel from the franchisor or its affiliate, with other products or alternative suppliers open to a request for approval. The 10-year initial term renews on 90-to-180-day notice, provided the franchisee has completed required renovations, isn't in breach with the franchisor, its affiliates, or major suppliers, has satisfied monetary obligations to those parties, signs the then-current Franchise Agreement (which may carry materially different terms), meets current training requirements, signs a general release, and pays a $10,000 renewal fee. With units contracting 13.3% year over year, that renewal point is also a natural moment to watch for consolidation.
How to read the RockBox Fitness FDD
This FDD was filed with state franchise regulators in 2025. Open the embedded PDF viewer below to read the full filing, including the Item 2 officer roster and Item 8 supplier terms. Talk to FranCloud for a ranked list of franchise systems that fit your product better than this one.
Questions vendors ask
RockBox Fitness, answered from the filing
The FDD names CEO Roger Martin, VP of Sales and Operations Dan Managan, Director of Sales and Operations Alexia Stevens, and Director of Marketing Gabby Powers. A marketing-software vendor's clearest target is Gabby Powers; an operations vendor's is Dan Managan.
The FDD requires none of the systems it names. It names Loud Rumor in Item 2 and Mariana Tek by Xplor in Item 11, though nothing in the filing requires either.
52, all franchised, with units down 13.3% year over year — concentrated in North Carolina and South Carolina.
An approved-supplier list. Franchisees must buy the equipment package, gloves, wraps, heavy bags, and apparel from the franchisor or its affiliate, and may propose an alternative supplier for approval on other items.
The initial term is 10 years, renewing on 90-to-180-day notice with completed renovations, a clean payment and compliance record, and a $10,000 renewal fee — a natural point to revisit vendor contracts.
It was filed with state franchise regulators in 2025. Open the embedded PDF viewer below to read the full filing.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment RockBox Fitness files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
44 operators run 46 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit42
2–9 units2
Top states by locations
| NC | 13 |
|---|---|
| SC | 8 |
| TX | 8 |
| NY | 3 |
| OH | 2 |
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.