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e Document for more information.) You may not establish or maintain an email account, website, splash page or other presence on the Internet, including social media accounts (e.g. Facebook, X, Instagr
From the filings
+100% units YoYHQ-led decisions
Ritual Franchising
FitnessSoftware purchasing at Ritual Franchising is centralized at the Illinois headquarters, where Founder/CEO Lindsey Kaalberg and the leadership team control vendor decisions. The franchise currently mandates a specific POS and studio audio-visual system, creating a defined tech environment. With 5 total units (2 franchised, 3 company-owned) and 100% year-over-year unit growth, the addressable market is small but expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Total units
5
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
$913K
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$297K–$490K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
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ide you, or your owners and select employees, with an @ritualhotyoga.com email account. We will also create certain social media accounts for you to maintain, such as Facebook and Instagram. We own al
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to record all of its receipts, expenses, invoices, member lists, class schedules and other business information promptly in the computer system and use the software that Franchisor specifies or otherwise approves.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we and/or our affiliates are the only Approved Supplier for the Opening Retail Inventory and for certain Specialty Equipment items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may change this list from time to time, and upon notification to Franchisee, Franchisee shall only purchase fitness equipment, yoga and fitness items, and products or services from Approved Suppliers as specified on the changed list.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As of the Issue Date of this Franchise Disclosure Document, neither we nor our affiliates have derived any revenue or other benefits from our suppliers or franchisees’ required purchases in the past fiscal year.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
20Item 8
We estimate that required purchases, purchases from Approved Suppliers and purchases that must meet our specifications in total will range between 50%-55% of the total purchases in establishing the Studio and range between 20%-25% of the total purchases during operation of the Studio.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge our then-current supplier or non-approved product evaluation fee when submitting your request, as well as cover our costs incurred in evaluating your request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, review your request for approval to: offer any products or services in connection with your Franchised Business that are not Approved Products and Services; or purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination or expiration of the Ritual Hot Yoga Franchise Agreement (without renewal or extension), Franchisor shall have the right and is hereby empowered to effectuate the assignment of the Telephone Numbers, Listings, URLs, and Social Media Pages, and in such event, Franchisee shall have no further right…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee is required to maintain the security of cardholder data and adhere to the then-current credit card security standards which can be found at www.pcisecuritystandards.org for the protection of cardholder data throughout the Term of this Agreement.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor reserves the right to supervise, determine and approve the standards of appearance, quality and service pertinent to the Studio including, without limitation, the right at any reasonable time and without prior notice to Franchisee to: (1) inspect and examine the business premises, fitness equipment…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisee acknowledges that Franchisor may from time to time revise its Franchise Agreement 12 Ritual Hot Yoga Systems as well as the contents of the Manual, and Franchisee agrees to comply with each new or changed standard and specification upon notice from Franchisor.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our written consent for your Studio location before signing a lease or purchase contract.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or maintain an email account, website, splash page or other presence on the Internet, including social media accounts (e.g. Facebook, X, Instagram), utilizing names associated with the Ritual Hot Yoga Marks, unless we set up and provide you with such an account, or unless you obtain our prior…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must spend between Thirteen Thousand Dollars ($13,000) and Eighteen Thousand Dollars ($18,000) in connection with the grand opening and initial launch marketing of the Studio around the time the Studio opens, as reasonably directed by Franchisor (the “Grand Opening Marketing Spend”).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must expend at least $2,000 per month on marketing and advertising materials that we approve in connection with the promotion of your Studio within your Designated Territory
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In order to maintain the reputation, goodwill, high standards, quality and uniformity of the Franchised System, there are certain goods, services, supplies, fixtures, equipment, inventory, computer hardware and software and real estate (“Products and Services”) that you are required to purchase or lease directly from…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Equipment, furnishings, fixtures, surveillance cameras with audio, decor and signs for the Studio shall be purchased from suppliers approved by Franchisor.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ITEM 6: OTHER FEES Type of Fee Amount Due Date Remarks Royalty 7% of the Gross Sales Payable weekly Gross sales include all revenue from the (note 1) sale of all products and services which are sold from or in connection with the franchise location, less sales tax and collected via ACH or electronic funds transfer…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In addition to the Designated Operator or Manager, your Franchised Business must, at all times, be staffed with a minimum of two (2) teachers, who have successfully completed the Ritual Teacher Training Module, of our initial training program, and must be full-time employees of your Franchise Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee further agrees to install at its expense and use, the membership accounting, cost control, class and employee scheduling, point of sale (“POS”) and inventory control systems through the supplier the Franchisor designates.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The system is designed to enable us to have immediate access to the information monitored by the system, and there is no contractual limitation on our access or use of the information we obtain.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to charge its then- current training fee (the “Training Fee”) in connection with (a) any additional or refresher training that Franchisee requests, (b) any training or assistance that Franchisor provides on-site at the Premises of the Franchised Business, and/or (c) any training that…
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Ritual Franchising
Ritual Franchising operates in the fitness vertical with a small but growing footprint of 5 total units—3 company-owned and 2 franchised—as disclosed in the 2025 Franchise Disclosure Document. The brand posted 100% year-over-year unit growth, signaling early-stage expansion. Average unit volume sits at $912,988.07, with a 7.0% royalty rate and a 10-year initial franchise term. For software vendors, the immediate addressable market is just 2 franchised locations, though the company-owned units may also represent a sales target depending on HQ’s procurement posture.
Who controls software purchasing
The 2025 FDD lists three executives in Item 1: Lindsey Kaalberg (Founder/CEO), Garrett Roth (Creative Director/Chief Marketing Officer), and Alison Bulkley (Chief Staff Officer). No dedicated technology or IT leadership role appears in the filing, which suggests that software evaluation and purchasing decisions run through the CEO’s office. Vendors pitching operational or marketing technology should expect a direct conversation with the founder and her senior team rather than a separate procurement department.
Mandated and current tech stack
Ritual Franchising mandates three technology components for its studios, according to the 2025 FDD: POS Studio Management software, a Studio Audio Visual System Package, and Studio POS. The FDD does not name the specific vendors behind these systems, but the mandates indicate that any software touching point-of-sale, studio management, or in-studio audio-visual functions must integrate with or replace an existing approved stack. Vendors offering complementary solutions—such as member engagement, scheduling, or payment processing—should assess compatibility with these mandated platforms.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no extractable procurement signal, meaning the franchise does not publicly disclose whether it uses designated suppliers, an approved-supplier program, or an open purchasing model. This opacity makes direct outreach essential. On the renewal side, Item 17 specifies a 10-year term with a $10,000 renewal fee and a notice window of 90 to 180 days before expiration. Franchisees must also sign the then-current form of agreement, which may include materially different terms. With only 2 franchised units, contract renewal events are rare, but each one represents a potential technology re-evaluation point.
How to read the Ritual Franchising FDD
The full 2025 FDD is available below in the embedded viewer. It contains the legal and operational disclosures that govern the franchise relationship, including the mandated technology list, executive roster, and renewal conditions referenced throughout this page. Reviewing the document directly will give software vendors the precise language needed to align a pitch with Ritual Franchising’s existing obligations and growth trajectory. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach.
Questions vendors ask
Ritual Franchising, answered from the filing
Founder/CEO Lindsey Kaalberg leads the buying center, supported by Creative Director/CMO Garrett Roth and Chief Staff Officer Alison Bulkley. No separate CIO or CTO is listed in the 2025 FDD.
The 2025 FDD mandates three systems: POS Studio Management software, a Studio Audio Visual System Package, and Studio POS. Specific vendor names are not disclosed in the FDD.
There are 5 total units: 3 company-owned and 2 franchised. The brand operates in the fitness segment and showed 100% unit growth year-over-year.
The 2025 FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language was extracted, leaving the purchasing framework unclear.
Franchise agreements run 10 years. Renewal requires notice 90–180 days before expiration and a $10,000 fee. With only 2 franchised units, contract windows are infrequent but highly concentrated.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below this section.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Ritual Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| IL | 1 |
|---|---|
| UT | 1 |
| WI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.