POS Studio Management software
Mandatorythe POS Studio Management software fee paid monthly to the provider
+100% units YoYHQ-led decisions
Ritual Franchising
FitnessSoftware purchasing at Ritual Franchising is centralized at the Illinois headquarters, where Founder/CEO Lindsey Kaalberg and the leadership team control vendor decisions. The franchise currently mandates a specific POS and studio audio-visual system, creating a defined tech environment. With 5 total units (2 franchised, 3 company-owned) and 100% year-over-year unit growth, the addressable market is small but expanding rapidly.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Studio Audio Visual System Package
MandatoryYou must currently purchase the Studio Audio Visual System Package according to our specifications from our approved supplier
Studio POS
MandatoryWe use a third party, web-based Studio POS solution that is customized for our business. This is the only approved Studio POS supplier at this time.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
5
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
$913K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$297K–$490K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Ritual Franchising
Ritual Franchising operates in the fitness vertical with a small but growing footprint of 5 total units—3 company-owned and 2 franchised—as disclosed in the 2025 Franchise Disclosure Document. The brand posted 100% year-over-year unit growth, signaling early-stage expansion. Average unit volume sits at $912,988.07, with a 7.0% royalty rate and a 10-year initial franchise term. For software vendors, the immediate addressable market is just 2 franchised locations, though the company-owned units may also represent a sales target depending on HQ’s procurement posture.
Who controls software purchasing
The 2025 FDD lists three executives in Item 1: Lindsey Kaalberg (Founder/CEO), Garrett Roth (Creative Director/Chief Marketing Officer), and Alison Bulkley (Chief Staff Officer). No dedicated technology or IT leadership role appears in the filing, which suggests that software evaluation and purchasing decisions run through the CEO’s office. Vendors pitching operational or marketing technology should expect a direct conversation with the founder and her senior team rather than a separate procurement department.
Mandated and current tech stack
Ritual Franchising mandates three technology components for its studios, according to the 2025 FDD: POS Studio Management software, a Studio Audio Visual System Package, and Studio POS. The FDD does not name the specific vendors behind these systems, but the mandates indicate that any software touching point-of-sale, studio management, or in-studio audio-visual functions must integrate with or replace an existing approved stack. Vendors offering complementary solutions—such as member engagement, scheduling, or payment processing—should assess compatibility with these mandated platforms.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no extractable procurement signal, meaning the franchise does not publicly disclose whether it uses designated suppliers, an approved-supplier program, or an open purchasing model. This opacity makes direct outreach essential. On the renewal side, Item 17 specifies a 10-year term with a $10,000 renewal fee and a notice window of 90 to 180 days before expiration. Franchisees must also sign the then-current form of agreement, which may include materially different terms. With only 2 franchised units, contract renewal events are rare, but each one represents a potential technology re-evaluation point.
How to read the Ritual Franchising FDD
The full 2025 FDD is available below in the embedded viewer. It contains the legal and operational disclosures that govern the franchise relationship, including the mandated technology list, executive roster, and renewal conditions referenced throughout this page. Reviewing the document directly will give software vendors the precise language needed to align a pitch with Ritual Franchising’s existing obligations and growth trajectory. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach.
Questions vendors ask
Ritual Franchising, answered from the filing
Founder/CEO Lindsey Kaalberg leads the buying center, supported by Creative Director/CMO Garrett Roth and Chief Staff Officer Alison Bulkley. No separate CIO or CTO is listed in the 2025 FDD.
The 2025 FDD mandates three systems: POS Studio Management software, a Studio Audio Visual System Package, and Studio POS. Specific vendor names are not disclosed in the FDD.
There are 5 total units: 3 company-owned and 2 franchised. The brand operates in the fitness segment and showed 100% unit growth year-over-year.
The 2025 FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language was extracted, leaving the purchasing framework unclear.
Franchise agreements run 10 years. Renewal requires notice 90–180 days before expiration and a $10,000 fee. With only 2 franchised units, contract windows are infrequent but highly concentrated.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below this section.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.