The vendor opportunity at Rhoslyn Florist
Rhoslyn Florist is a retail non-food franchise concept headquartered in New York and part of Latinx Franchise Brands, Inc. For software vendors, the immediate opportunity is extremely narrow. The brand's most recent Franchise Disclosure Document, filed in 2023, reports a total of 2 units, both of which are company-owned. No franchised units are disclosed in our corpus, and year-over-year unit growth data is not available. This means the total addressable market for a vendor pitching this system is limited to a single corporate entity with two locations.
The royalty rate is set at 5.0% of gross sales, and the initial franchise term is 10 years. Average unit volume (AUV) is not disclosed in the FDD. Without a franchised base, the typical dynamics of multi-unit operator (MUO) influence on software purchasing do not apply here. The entire system is controlled from the headquarters.
Who controls software purchasing
Software purchasing authority at Rhoslyn Florist sits entirely at the headquarters level. The FDD's Item 1 lists the executive team: Rafael Alvarez (Chairman), Victor Morisete Romero (President), Fabiola Guerrero (Chief Executive Officer), Diego Toasa (Chief Operating Officer), and Robert Lizardo (Franchise Development Coordinator). For a software vendor, the most relevant contacts are likely CEO Fabiola Guerrero and COO Diego Toasa, who would oversee operational and technology decisions for the two corporate locations. There is no CIO or CTO named in the filing, which is consistent with a system of this size.
No operator footprint is mapped in our corpus, meaning we have no data on any franchisees who might influence or make independent software decisions. The parent company, Latinx Franchise Brands, Inc., may exert additional influence over procurement, but the FDD does not detail any shared services or technology mandates from the parent level.
Mandated and current tech stack
The 2023 FDD for Rhoslyn Florist contains no named technology systems or vendors. There are no mandates or recommendations for point-of-sale, back-office, scheduling, or any other operational software captured in our data. This absence of mandated tech means the brand is either running on generic or non-disclosed systems, or has not standardized technology across its two locations. For a vendor, this represents a blank slate but also a lack of any immediate replacement opportunity driven by a franchisor mandate.
Procurement, renewals, and timing
Procurement signals from Item 8 of the FDD are not available in our extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—remains unknown. The renewal terms, however, are clearly defined in Item 17. A franchisee in good standing can sign a successor agreement for one additional 10-year term, provided they give written notice at least six months before expiration, pay a $3,500 successor fee, and execute a general release. The franchisor reserves the right to offer materially different terms in the new agreement and can withdraw from a geographical area at its sole discretion.
For a software vendor, these renewal windows are the only predictable trigger for system changes, but with only two corporate units, the concept of a franchisee-driven renewal cycle does not apply. Any software sale would be a direct, enterprise-level conversation with HQ, likely tied to a broader operational initiative rather than a contract timeline.
How to read the Rhoslyn Florist FDD
The full 2023 Franchise Disclosure Document provides the legal and operational detail required to understand the franchisor-franchisee relationship. Key items for software vendors include Item 8 (procurement restrictions), Item 11 (franchisor assistance and mandated systems), and Item 17 (renewal and termination). The embedded viewer below contains the complete filing. Review these sections to confirm whether any undisclosed technology requirements exist and to understand the contractual leverage the franchisor holds over unit-level operations.
For a ranked target list of franchise systems with stronger technology mandates and larger addressable unit counts, FranCloud can help you prioritize your outbound efforts.