REV'D Franchising

The vendor opportunity at REV'D Franchising

REV'D Franchising is a fitness concept headquartered in Massachusetts, operating exactly 1 franchised location as of its 2024 Franchise Disclosure Document. The company-owned unit count is not disclosed. For software vendors, this is the earliest possible entry point: a single-unit system where the executive team is still directly involved in every operational and technology decision. There is no parent company on file, and the brand appears independently owned.

The addressable market today is 1 unit. That number will strike many vendors as small, but the value lies in timing. A vendor that establishes a relationship now—before the franchisor builds out a formal procurement function or locks in multi-year enterprise agreements—can shape the tech stack as the system grows. The royalty rate is 7.0%, and the initial franchise term is 10 years, giving the franchisor a long horizon to standardize systems across future locations.

Who controls software purchasing

The 2024 FDD lists two Co-Chief Executive Officers in Item 1: Meaghan St Marc and Clyde Simms IV. In a system of this size, there is no separate CIO, VP of Technology, or procurement department. Both Co-CEOs are the buying center. Any software pitch should be directed to them at the brand's Massachusetts headquarters. There are no additional operators mapped in our corpus, meaning no multi-unit franchisee influence exists to fragment purchasing decisions.

This is a pure HQ-controlled environment. Vendors accustomed to navigating franchisee advisory councils or regional cooperatives will find none of that here. The decision-making path is short and direct.

Mandated and current tech stack

REV'D Franchising mandates two systems: Loyalsnap and MarianaTek. Loyalsnap is a customer engagement and loyalty platform common in boutique fitness. MarianaTek provides scheduling and business management software. When I Work is also referenced in the available data, likely for employee scheduling, though the FDD extract does not explicitly label it as mandated.

The presence of mandated tech this early is notable. It signals that the franchisor intends to enforce system-wide standards from the outset, rather than letting franchisees choose their own tools. For vendors selling adjacent or replacement software, the mandate structure means you must win over HQ, not individual operators.

Procurement, renewals, and timing

Item 8 of the 2024 FDD—which typically discloses procurement restrictions, designated suppliers, and rebate arrangements—did not yield an extract in our data. Vendors should treat this as an unknown and ask directly about purchasing policies during initial conversations. It is not clear whether the franchisor requires franchisees to buy from specific suppliers or whether an open market exists for non-mandated categories.

Item 17 provides renewal terms. A franchisee in good standing may renew for two consecutive terms of five years each, subject to conditions including compliance with the agreement, satisfaction of monetary obligations, and execution of the then-current franchise agreement. The renewal process also requires renovation of the premises as reasonably required by the franchisor and signing a general release. These renewal triggers can create natural openings for software evaluation, particularly if the then-current agreement imposes new technology requirements.

With only 1 unit and a 10-year initial term, there is no established pattern of contract windows. Vendors should monitor for new unit openings as the leading indicator of software purchasing activity.

How to read the REV'D Franchising FDD

The 2024 Franchise Disclosure Document is the authoritative source for the facts cited on this page. It was filed with state franchise regulators and is available in the embedded viewer below. Key sections for software vendors include Item 1 (executives), Item 8 (procurement), Item 11 (franchisor assistance and mandated systems), and Item 17 (renewal and termination). Because this is an early-stage system, the FDD may be thinner than those of mature franchisors, but the mandates it does contain carry full contractual weight.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to pitch next.