REV'D Franchising

Software License Fees. Before you open your Studio, our affiliate Rev’d Indoor Cycling will grant you access to MarianaTek, the currently approved Studio business management software that all our franchisees are required to use. MarianaTek provides a range of management tools, including class scheduling and staffing, customer reservations/cancelations, and a point-of-sale system for all customer purchases (e.g., bottled water, shoe and towel rentals, branded apparel, gift cards, etc.). After a one-time set-up fee of $1,250, the ongoing fee for the MarianaTek software license, service, and support is currently $700 per month but may increase depending on changes in our technology requirements or those of Rev’d Indoor Cycling, and/or changes in Rev’d Indoor Cycling’s arrangement with MarianaTek. The $700 fee is collected each month by Rev’d Indoor Cycling and paid directly to the vendor as a pass-through. Before your Studio opens for business, you will pay Rev’d Indoor Cycling the initial set-up fee of $1,250 plus your first month’s license fee of $700, for a total of $1,950. This amount is paid as a lump sum and is not refundable. You are also required to use Loyalsnap, our currently approved customer relationship management and marketing software. Loyalsnap provides a variety of customer relationship management, communication, and marketing tools, including tracking of customer visits, automated e-mail/SMS marketing outreach, and e-mail blast functionality. Before you open your Studio, our affiliate Rev’d Indoor Cycling will grant you access to the Loyalsnap platform. The monthly fee for the Loyalsnap software license, service, and support is currently $350 per month but may increase depending on changes in our technology requirements or those of Rev’d Indoor Cycling, and/or changes in Rev’d Indoor Cycling’s arrangement with Loyalsnap. This fee is collected each month by Rev’d Indoor Cycling and paid directly to the vendor as a pass-through. Before opening your Studio, you will pay Rev’d Indoor Cycling your first month’s license fee of $350. This fee is paid as a lump sum and is not refundable.

As described in Items 7 and 11, the required Computer System for a typical Studio includes one or two Apple iMac computers (each with at least a 24-inch display) and one or two Apple iPads (10th generation or later), all with AppleCare support; high-speed internet access; one or two WiFi routers; a multi-function printer; two telephones; a surveillance system including five to eight security cameras; and access to the required software platforms (currently: MarianaTek, Loyalsnap, and a front-desk-staff scheduling application, such as When I Work). Before opening your Studio, you must purchase at least $5,000 worth of REV’D-branded apparel (tops, bottoms, and accessories) for resale at your Studio. Prior to purchasing any such

The term “Website” means an interactive electronic document contained in a network of computers linked by communications software, commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter, LinkedIn, and on-line blogs and forums (each a “Networking 22 4882-1974-5450.3 REV’D Franchising FDD (2024) Media Site”). Unless approved by us or permitted in the Manual, you may not establish a separate Website in connection with your Studio. We will establish and maintain one or more webpages for your Studio within our Website or Rev’d Indoor Cycling’s Website (which is currently www.revdindoorcycling.com but may be changed at Rev’d Indoor Cycling’s discretion). You may not make any posting or other contribution to a Networking Media Site relating to us or our affiliate(s), the System, the Proprietary Marks, or your Studio that (i) is derogatory, disparaging, or critical of us or our affiliate(s); (ii) is offensive, inflammatory, or indecent; (iii) harms the goodwill and public image of the System and/or Proprietary Marks; or (iv) violates our policies relating to the use of Networking Media Sites (Franchise Agreement, Section 8.4).

The term “Website” means an interactive electronic document contained in a network of computers linked by communications software, commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter, LinkedIn, and on-line blogs and forums (each a “Networking 22 4882-1974-5450.3 REV’D Franchising FDD (2024) Media Site”). Unless approved by us or permitted in the Manual, you may not establish a separate Website in connection with your Studio. We will establish and maintain one or more webpages for your Studio within our Website or Rev’d Indoor Cycling’s Website (which is currently www.revdindoorcycling.com but may be changed at Rev’d Indoor Cycling’s discretion). You may not make any posting or other contribution to a Networking Media Site relating to us or our affiliate(s), the System, the Proprietary Marks, or your Studio that (i) is derogatory, disparaging, or critical of us or our affiliate(s); (ii) is offensive, inflammatory, or indecent; (iii) harms the goodwill and public image of the System and/or Proprietary Marks; or (iv) violates our policies relating to the use of Networking Media Sites (Franchise Agreement, Section 8.4).

The term “Website” means an interactive electronic document contained in a network of computers linked by communications software, commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter, LinkedIn, and on-line blogs and forums (each a “Networking 22 4882-1974-5450.3 REV’D Franchising FDD (2024) Media Site”). Unless approved by us or permitted in the Manual, you may not establish a separate Website in connection with your Studio. We will establish and maintain one or more webpages for your Studio within our Website or Rev’d Indoor Cycling’s Website (which is currently www.revdindoorcycling.com but may be changed at Rev’d Indoor Cycling’s discretion). You may not make any posting or other contribution to a Networking Media Site relating to us or our affiliate(s), the System, the Proprietary Marks, or your Studio that (i) is derogatory, disparaging, or critical of us or our affiliate(s); (ii) is offensive, inflammatory, or indecent; (iii) harms the goodwill and public image of the System and/or Proprietary Marks; or (iv) violates our policies relating to the use of Networking Media Sites (Franchise Agreement, Section 8.4).

Note 9 - Computers, Telecommunications, and Security System: You will be required to purchase or lease the computer hardware, software, telecommunications equipment, and security system we specify in the Manual (the “Computer System”). The type and number of computers and other hardware, software, telecommunications equipment, and security system components required may vary depending on the location and layout of your Studio. Currently, the Computer System for a typical Studio would include one or two Apple iMac computers (each with at least a 24-inch display) and one or two Apple iPads (10th generation or later), all with AppleCare support; high-speed internet access; one or two WiFi routers; a multi-function printer; two telephones; a surveillance system including five to eight security cameras; and access to the required software platforms (currently: MarianaTek, Loyalsnap, and a front-desk-staff scheduling application, such as When I Work). The figures in the table are an estimate of the cost of the Computer System required for a representative Studio (i.e., all hardware and equipment ($2,000 to $3,000), the MarianaTek initial set-up fee of $1,250 plus the first month’s license fee of $700; and the first month’s Loyalsnap fee of $350 and When I Work fee of $200). Note 10 - Initial Training Expenses: Our Initial Training Program for franchisees consists of two components: the Operations Training Program and the Product Training Program. See Item 11 for more information. Approximately six weeks prior to opening your Studio, you (or, if you are a legal entity, one of your owners) must attend and complete, to our satisfaction, the full Initial Training Program, and your designated lead fitness trainer must attend and complete, to our satisfaction, the Product Training Program. At your option, up to two of your operational/front desk personnel may also attend the Operations Training Program, provided that we will have the right, in our reasonable discretion, to approve the attendance of any such personnel. All training will be provided through a combination of in-person and virtual training (via the Internet or by teleconference). In-person training will take place in Boston, Massachusetts, or at another location we designate. The Operations Training Program is typically completed over the course of four to five consecutive days. The Product Training Program is approximately [ 54 to 58 ] hours in length, with the first 25 hours conducted virtually. We will provide instructors and training materials for the Initial Training Program, at no charge, for up to four individuals. You will be responsible for all expenses incurred by you and your personnel in connection with the Initial Training Program, including the costs of transportation, lodging, meals, and wages. The estimate in the table above includes the costs of transportation, lodging, meals and wages for you and your personnel during training. These costs vary greatly based on the time of year and the choices you make for travel, hotels, meals, etc.