Loyalsnap
Mandatorytial set-up fee of $1,250 plus your first month’s license fee of $700, for a total of $1,950. This amount is paid as a lump sum and is not refundable. You are also required to use Loyalsnap, our curre
From the filings
HQ-led decisions
REV'D Franchising
FitnessSoftware purchasing at REV'D Franchising sits with Co-CEOs Meaghan St Marc and Clyde Simms IV at the brand's Massachusetts headquarters. The system currently operates a single franchised location and mandates Loyalsnap and MarianaTek, with When I Work also in use. For vendors, this is a ground-floor opportunity to influence tech decisions before the franchise scales.
For software vendors selling into US franchise brands.
Live signals
Total units
1
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$408K–$1.27M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Mariana Tek
Mandatoryvendors and will pay those vendors directly for all costs incurred. Software License Fees. Before you open your Studio, our affiliate Rev’d Indoor Cycling will grant you access to MarianaTek, the curr
When I Work
Mandatorym including five to eight security cameras; and access to the required software platforms (currently: MarianaTek, Loyalsnap, and a front-desk-staff scheduling application, such as When I Work). Before
Instagram
nications software, commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter,
LinkedIn
commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter, LinkedIn, and on-lin
Twitter
oftware, commonly referred to as the Internet, including, for example, any account, page, or other presence on a social or business networking media site, such as Meta, Instagram, Twitter, LinkedIn, a
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor, within seventy-five (75) days after the end of each fiscal year, Franchisee’s annual balance sheet and income statement for the preceding fiscal year, audited by an independent accounting firm in accordance with generally accepted accounting standards.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
Franchisee shall participate actively in such franchise advisory council (“Advisory Council”) as Franchisor designates and participate in all Advisory Council programs approved by Franchisor.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may from time-to-time change the components of the System, including, without limitation, altering the products, programs, services, methods, standards, forms, policies and procedures of the System
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ended December 31, 2023, neither we nor our affiliate derived any revenue from required franchisee purchases or leases of goods and services, whether from us or our affiliate or from third-party suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
During your operation of your Studio, the cost of required purchases or leases from us or our affiliates, or from suppliers we specify or approve, is estimated to be approximately 85% to 100% of your total annual cost of purchases and leases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request us to approve a new supplier, there is currently no fee for supplier approval unless we require inspection, evaluation, or testing, in which case you will pay a charge not to exceed the reasonable cost of any such evaluation, inspection, or testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you request us to approve a new supplier, there is currently no fee for supplier approval unless we require inspection, evaluation, or testing, in which case you will pay a charge not to exceed the reasonable cost of any such evaluation, inspection, or testing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee shall make such modifications or alterations to the Premises (including, without limitation, the changing of, and the assigning to Franchisor of, the telephone number) immediately upon termination or expiration of this Agreement
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times be in compliance with (a) the Payment Card Industry Data Security Standards (“PCI DSS”), (b) the Fair and Accurate Credit Transactions Act (“FACTA”); (c) regional, national, and local laws and regulations relating to data and personal privacy, data security (including but not limited to…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall continuously maintain acceptable customer satisfaction ratings (as reasonably determined by Franchisor and described in the Manuals or otherwise in writing) throughout the term hereof.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct inspections of the operation of your Studio at our expense as we deem advisable (Franchise Agreement, Section 3.6).
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may revise the contents of the Manual periodically and you will comply with each new or changed standard.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless approved by us or permitted in the Manual, you may not establish a separate Website in connection with your Studio.
Is a minimum grand opening advertising spend required?
YesItem 11
Beginning 60 days before the grand opening of your Studio, and within 30 days after the opening, you must spend at least $5,000 on an initial grand opening advertising program in the form and manner we approve or prescribe.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each month during the term of the Franchise Agreement, you must expend at least an amount equal to 2% of your prior month’s Gross Sales on local marketing, advertising, and promotion, in the manner we may specify in the Manual or otherwise in writing.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must comply with all of Franchisor’s policies regarding branding, advertising, and promotion, including the use and acceptance of coupons, participation in special offers, and participation in loyalty programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a Cooperative applicable to your Studio, you must become a member and must make contributions to the Cooperative in an amount equal to 1% of your prior month’s Gross Sales.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall purchase all food items, supplies, materials, and other products and equipment used or offered for sale at the Studio for which Franchisor has established standards or specifications solely from suppliers (including distributors and other sources) that demonstrate, to the continuing reasonable…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase your equipment and supplies from third-party suppliers we have approved.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All payments to Franchisor required under Sections 4 and 12 hereof will be made by electronic funds transfer.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Studio must at all times be under the direct, on-premises supervision of an individual who has satisfactorily completed the training we specify in writing.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 5
Before you open your Studio, our affiliate Rev’d Indoor Cycling will grant you access to MarianaTek, the currently approved Studio business management software that all our franchisees are required to use.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 5
You are also required to use Loyalsnap, our currently approved customer relationship management and marketing software.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a gift card program?Item 8
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at REV'D Franchising
REV'D Franchising is a fitness concept headquartered in Massachusetts, operating exactly 1 franchised location as of its 2024 Franchise Disclosure Document. The company-owned unit count is not disclosed. For software vendors, this is the earliest possible entry point: a single-unit system where the executive team is still directly involved in every operational and technology decision. There is no parent company on file, and the brand appears independently owned.
The addressable market today is 1 unit. That number will strike many vendors as small, but the value lies in timing. A vendor that establishes a relationship now—before the franchisor builds out a formal procurement function or locks in multi-year enterprise agreements—can shape the tech stack as the system grows. The royalty rate is 7.0%, and the initial franchise term is 10 years, giving the franchisor a long horizon to standardize systems across future locations.
Who controls software purchasing
The 2024 FDD lists two Co-Chief Executive Officers in Item 1: Meaghan St Marc and Clyde Simms IV. In a system of this size, there is no separate CIO, VP of Technology, or procurement department. Both Co-CEOs are the buying center. Any software pitch should be directed to them at the brand's Massachusetts headquarters. There are no additional operators mapped in our corpus, meaning no multi-unit franchisee influence exists to fragment purchasing decisions.
This is a pure HQ-controlled environment. Vendors accustomed to navigating franchisee advisory councils or regional cooperatives will find none of that here. The decision-making path is short and direct.
Mandated and current tech stack
REV'D Franchising mandates two systems: Loyalsnap and MarianaTek. Loyalsnap is a customer engagement and loyalty platform common in boutique fitness. MarianaTek provides scheduling and business management software. When I Work is also referenced in the available data, likely for employee scheduling, though the FDD extract does not explicitly label it as mandated.
The presence of mandated tech this early is notable. It signals that the franchisor intends to enforce system-wide standards from the outset, rather than letting franchisees choose their own tools. For vendors selling adjacent or replacement software, the mandate structure means you must win over HQ, not individual operators.
Procurement, renewals, and timing
Item 8 of the 2024 FDD—which typically discloses procurement restrictions, designated suppliers, and rebate arrangements—did not yield an extract in our data. Vendors should treat this as an unknown and ask directly about purchasing policies during initial conversations. It is not clear whether the franchisor requires franchisees to buy from specific suppliers or whether an open market exists for non-mandated categories.
Item 17 provides renewal terms. A franchisee in good standing may renew for two consecutive terms of five years each, subject to conditions including compliance with the agreement, satisfaction of monetary obligations, and execution of the then-current franchise agreement. The renewal process also requires renovation of the premises as reasonably required by the franchisor and signing a general release. These renewal triggers can create natural openings for software evaluation, particularly if the then-current agreement imposes new technology requirements.
With only 1 unit and a 10-year initial term, there is no established pattern of contract windows. Vendors should monitor for new unit openings as the leading indicator of software purchasing activity.
How to read the REV'D Franchising FDD
The 2024 Franchise Disclosure Document is the authoritative source for the facts cited on this page. It was filed with state franchise regulators and is available in the embedded viewer below. Key sections for software vendors include Item 1 (executives), Item 8 (procurement), Item 11 (franchisor assistance and mandated systems), and Item 17 (renewal and termination). Because this is an early-stage system, the FDD may be thinner than those of mature franchisors, but the mandates it does contain carry full contractual weight.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to pitch next.
Questions vendors ask
REV'D Franchising, answered from the filing
Co-Chief Executive Officers Meaghan St Marc and Clyde Simms IV are the named executives in the 2024 FDD. With a single-unit system, they directly control all software purchasing decisions.
The 2024 FDD mandates Loyalsnap and MarianaTek. When I Work is also referenced as a system in use, though not explicitly labeled as mandated in the available data.
The system consists of 1 franchised unit. Company-owned unit counts are not disclosed in the 2024 FDD. This is a very early-stage franchise concept.
The 2024 FDD does not include an extract from Item 8 detailing procurement restrictions. Vendors should inquire directly about designated-supplier versus open-purchasing policies.
Initial franchise terms run 10 years. Renewals are available for two consecutive 5-year terms if conditions are met. With only 1 unit, contract cycles are not yet patterned.
The 2024 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment REV'D Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| MA | 1 |
|---|---|
| AZ | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.