Retrofitness

The vendor opportunity at Retrofitness

Retrofitness operates a compact but high-value franchise system of 77 total units, with 76 of those being franchised locations and a single company-owned gym. The brand's average unit volume (AUV) sits at $1,684,366, signaling healthy per-location revenue that can support meaningful software spend. For a SaaS vendor, the immediate addressable market is those 76 franchised doors, concentrated heavily in New Jersey (21 units) and New York (9 units), with smaller clusters in Pennsylvania (3), Florida (3), and Connecticut (2). The operator base is entirely single-unit owners—55 mapped operators, none with more than one location—meaning no multi-unit franchisee can make a bulk purchasing decision across a portfolio. Every sale runs through headquarters.

Who controls software purchasing

The 2026 Franchise Disclosure Document names the leadership team that controls purchasing. Chief Executive Officer Andrew Alfano and Chief Financial Officer Robert Sprechman are the top economic buyers. Chief Operations Officer Todd Scartozzi likely owns day-to-day operational technology decisions, while Chief Brand Officer Kim Gouch may influence customer-facing or marketing tech. Todd Shugarman, Executive Vice President of Real Estate and Development, rounds out the C-suite. With no multi-unit operators and a fully mandated tech stack, the buying center is centralized at HQ. A vendor's pitch must speak to operational efficiency and integration capability, not local franchisee autonomy.

Mandated and current tech stack

Retrofitness mandates two specific systems: ABC Fitness Solutions and ABC proprietary software. This is a locked-down environment. Any vendor selling complementary or replacement software must demonstrate a seamless integration path with the ABC ecosystem or a compelling reason to displace it. The mandate covers core operational functions, though the FDD does not break out whether this includes payment processing, member management, scheduling, or back-office accounting. Assume the ABC stack touches the critical operational workflow. The absence of any other named vendors in the FDD suggests a tightly controlled, single-provider strategy at present.

Procurement, renewals, and timing

The FDD does not extract specific procurement restrictions under Item 8, leaving the formal purchasing model undefined in the public filing. However, the existence of a mandated technology stack implies a designated or approved supplier framework in practice. Franchise agreements run for an initial 10-year term and are renewable for successive 10-year terms contingent on good standing and payment of a renewal fee. These decadal cycles create natural inflection points for system-wide technology evaluations. With no year-over-year unit growth data disclosed, the system appears stable rather than in rapid expansion, making displacement of incumbents the primary sales motion rather than new-store rollouts.

How to read the Retrofitness FDD

The full 2026 FDD is embedded below. Vendors should focus on Item 11 for the complete text of the technology obligations and any exceptions, Item 8 for any undisclosed supplier restrictions that may appear in the full document, and Item 19 for financial performance data that contextualizes per-unit software budgets. The executive list in Item 1 identifies your targets. For a ranked list of franchise systems that match your ideal customer profile, including technology mandate signals and operator concentration data, FranCloud can build that target list.