Relive

The vendor opportunity at Relive

Relive is a health-services franchise based in Florida with 6 total units, all franchised, and no company-owned locations disclosed in the 2024 FDD. The system posted 300% year-over-year unit growth, signaling an early-stage brand in active expansion mode. For software vendors, this is a small but high-velocity target: every new unit represents a fresh technology deployment, and the franchisor’s HQ-level control over purchasing means a single sales cycle can unlock the entire system.

The operator footprint is concentrated in two states—Florida and New York—with only 2 mapped operators across roughly 2 located units. No multi-unit operators are on file, and the unit-band split shows all current operators fall into the 1-unit category. This structure reinforces a top-down purchasing dynamic where franchisees are unlikely to have independent software procurement authority.

Who controls software purchasing

The executive team listed in Item 1 of the 2024 FDD includes Domenic Iacovone (Founder, President), Gina Iacovone (Chief Executive Officer), Gregory Hedger (Acting Chief Financial Officer), and Kameron Harris (Chief of Operations). Jerome Kern is also named as a Partner. No Chief Information Officer, VP of Technology, or dedicated IT leadership role appears in the disclosure.

For a vendor, the most probable software buying center includes President Domenic Iacovone and CEO Gina Iacovone for strategic platform decisions, with Acting CFO Gregory Hedger controlling budget approval. COO Kameron Harris is the likely operational stakeholder for any system touching daily workflows, scheduling, or client management. Because the leadership team is small and concentrated at HQ, vendors should expect a direct, relationship-driven sales process rather than a formal RFP-driven procurement function.

Mandated and current tech stack

Relive’s 2024 FDD mandates two technology systems: Driply and a generic entry labeled “Management Software.” Driply is named explicitly as a mandated vendor, though the FDD does not specify which Driply product or module is required. The second mandate—“Management Software”—is described without a vendor name, which may indicate an internally developed tool, a white-labeled solution, or a system the franchisor has not fully specified in the disclosure.

No POS, CRM, payroll, scheduling, or marketing automation platforms are named in the FDD. This absence suggests either that those categories are not mandated (leaving franchisees to choose their own) or that the franchisor has not yet formalized technology requirements beyond the two listed systems. For vendors selling complementary or replacement software, the generic “Management Software” mandate represents the clearest displacement opportunity, provided the actual vendor and scope can be identified during discovery.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Relive’s procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Vendors should treat this as a critical discovery question: if Relive operates a closed designated-supplier program, getting listed becomes a prerequisite for system-wide adoption. If the model is open, individual franchisees may have more latitude than the HQ-centric structure suggests.

On the renewal side, Item 17 describes a conditional successor term of 10 years. Franchisees have no automatic right to renew; they must provide six months’ notice, meet current franchisor criteria, pay a successor license fee, complete refresher training, and sign the then-current Area Representative Agreement, which the FDD notes “may be materially different” from the attached form. This renewal friction creates periodic touchpoints where the franchisor can mandate updated technology as a condition of renewal. Combined with 300% unit growth, vendors should monitor new-unit openings and renewal cycles as the two primary software evaluation windows.

How to read the Relive FDD

The 2024 Relive Franchise Disclosure Document is the authoritative source for technology mandates, executive decision-makers, and contractual terms that shape software purchasing. Key sections for vendors include Item 1 (executive team and business background), Item 11 (mandated systems and franchisor obligations), Item 8 (procurement restrictions, if any), and Item 17 (renewal conditions that can force technology updates). The embedded PDF viewer below provides the full document. For a ranked target list that benchmarks Relive against other health-services franchises by tech-stack maturity, decision-maker accessibility, and unit-growth trajectory, FranCloud can help.