FacebookMeta
uch as “Franchises Available” and the addresses of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a T
From the filings
HQ-led decisions
RebelXL
FitnessSoftware purchasing decisions at RebelXL are controlled at the headquarters level by a tight executive team led by CEO and Founder Robyn Bovino-Berger. The franchise currently operates 2 company-owned units and mandates Mariana Tek for its operational tech stack. With an average unit volume of $639,290 and a lean corporate structure, the addressable market for vendors is small but highly centralized.
For software vendors selling into US franchise brands.
Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$639K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$370K–$509K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
site and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, Instagram, YouTube,
LinkedInLinkedIn
and the addresses of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pin
Mariana TekXplor
ntly comprised of a general purpose computer, credit card reader, printer/scanner/copier, iPad, audio visual system consisting of a microphone and speakers, and software utilizing Mariana Tek (our req
PinterestPinterest
of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, Instagram,
SnapchatSnapchat
r. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, Instagram, YouTube, Snapchat, Yelp, Goog
TikTokTikTok
ddresses of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, I
TwitterX
Available” and the addresses of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn,
YelpYelp
tion to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, Instagram, YouTube, Snapchat, Yelp, Google+, blogs
YouTubeGoogle
one number. In addition to your Local Advertising Requirement, you may wish to use web based platforms such as Facebook, X (f/k/a Twitter), LinkedIn, TikTok, Pinterest, Instagram, YouTube, Snapchat, Y
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You are required to purchase at least one computer system that is approved by us which meets System Standards and as outlined in the Operations Manual (the “POS System”).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your sales information and other data produced by your Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall furnish us with copies of all federal and state income and sales tax returns the Franchise files with respect to the Franchise’s business income or sales within 30 days after the date they are filed.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We, RebelXL Holdings, or our affiliates may, directly or indirectly, develop products, including private label products or other merchandise bearing our Marks and require that you purchase these products for use or for resale at your RebelXL Studio.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate additional products, services and inventory that must be purchased only from our Approved Suppliers at any time upon notice.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates reserve the right to earn revenue from Approved Suppliers, such as rebates or commissions, on account of their sales of any goods or services to our franchisees, including required purchases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
For this approval or disapproval, you must reimburse us for our out-of-pocket expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may request in writing our approval of alternative suppliers that are not currently approved by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination or expiration of this Agreement you will assign such telephone number to us.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
It is your responsibility to maintain and report your PCI (Payment Card Industry) compliance, which encompasses operational policies and practices as well as networks and Computer System, and other hardware/software used to process credit card transactions, as well as attesting that you are abiding by (i) the PCI…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You must participate in any Net Promoter Score (NPS) program, mystery shopper program, or other Client and member experience measurement programs that we implement for the System.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 8
We reserve the right to implement quality assurance audits, including evaluations of instructor performance, class quality, studio cleanliness, and member experience, or otherwise establish a “mystery guest” or “secret member” program to anonymously evaluate your operations and if we do, you must participate in the…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Operations Manual may be modified by us from time to time to reflect changes in the System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our prior written consent before the opening of your Franchise as outlined in the Operations Manual.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish any website, blog, Facebook page, Twitter account, email distribution list, YouTube account, Instagram account, Snapchat account, or other Social Media Platform, World Wide Web or Internet-based presence which uses or displays any of our IP (whether Social Media Materials or otherwise) without…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You must spend a minimum of $10,000 for grand opening advertising and on advertising and promotion as prescribed in our Operations Manual beginning no earlier than 30 days prior to the opening of the RebelXL Studio and ending no later than 60 days after the opening of the RebelXL Studio.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We currently require that you spend the greater of 3% of monthly Gross Revenue or $3,000 per month on local marketing and advertising (in addition to the grand opening expenditures), commencing upon the opening of your RebelXL Studio (the “Local Advertising Requirement”) each month.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, membership loyalty, VIP, or retention, or special promotional program that we implement for all or part of the System
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, you must purchase (1) apparel and merchandise bearing our Proprietary Marks, (2) POS and Computer System, (3) marketing materials, (4) equipment, (5) operating supplies, (6) furniture and fixtures, (7) signage and (8) software through our Approved Suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, you must purchase (1) apparel and merchandise bearing our Proprietary Marks, (2) POS and Computer System, (3) marketing materials, (4) equipment, (5) operating supplies, (6) furniture and fixtures, (7) signage and (8) software through our Approved Suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Unless otherwise stated in this Agreement, any fees due hereunder must be paid no later than the end of day on Tuesday of each week, by an ACH electronic funds transfer under which we automatically deduct all payments owed to us under this Agreement, or any other agreement between you and us, from your bank account.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, membership loyalty, VIP, or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
ITEM 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS Your Operating Principal or Manager who is approved by us and who has successfully completed all initial training must devote full time to the operation of your RebelXL Studio and must be onsite, in charge of the operation of the…
Must employees wear uniforms specified by the franchisor?
YesItem 8
including your uniforms, advertising materials, computer hardware, and software, retail merchandise, branded apparel and uniforms, class scheduling and membership management software, point-of-sale systems, and other Studio supplies and materials, in strict compliance with our specifications and only from us, our…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You agree to purchase the Point-of-Sale System (“POS System”) we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your sales information and other data produced by your Computer System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose reasonable charges for training materials in connection with continuing, supplemental, additional or required training courses.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
- Average unit revenue hits $719k across 93 disclosed brands, but you cannot benchmark a prospect's financial health without FranCloud.Use our fit_scoring to compare any brand's AUV against the $719k segment average, identifying overperformers to target and underperformers to avoid, reducing wasted pipeline investment by 25%.
The vendor opportunity at RebelXL
RebelXL is a nascent fitness concept headquartered in New Jersey with a total footprint of 2 units, both company-owned. The system reported an average unit volume (AUV) of $639,290 in its 2026 Franchise Disclosure Document. For software vendors, the immediate addressable market is limited to these two corporate locations. The franchise does not currently report any franchised units or multi-unit operators, meaning the entire technology purchasing decision rests with the corporate entity. This is a small, centralized target where a single sale can cover the entire system.
Who controls software purchasing
Purchasing authority sits with the founder-led executive team. The 2026 FDD lists Robyn Bovino-Berger as CEO and Founder, supported by Julia Warburton as Chief Financial Officer. In a system of this size, the CEO and CFO are the primary decision-makers for any software evaluation. Dr. Peter Berger serves as Chief Medical Officer, and Elina Khutoryansky is the Chief Legal Officer, both of whom may influence decisions related to compliance, liability, or health-related technology. There are no multi-unit franchisees to influence or bypass; the sales process is a direct, HQ-level conversation.
Mandated and current tech stack
RebelXL mandates Mariana Tek as its operational platform. This is the sole named technology vendor in the FDD. Mariana Tek is a boutique studio management software provider, indicating the brand's focus on a specialized fitness experience. For vendors selling complementary or replacement software, this is the system you need to integrate with or displace. Any pitch must address interoperability with Mariana Tek's API and data model, as it is the operational backbone for class scheduling, billing, and client management.
Procurement, renewals, and timing
The FDD does not provide a detailed extract for Item 8, leaving the specific procurement rules and designated supplier criteria undisclosed. However, the franchise agreement includes a standard renewal structure: a single 10-year renewal term is available if the franchisee is in good standing. The renewal process requires 180 to 270 days' prior notice, execution of the then-current form of agreement, and a $10,000 renewal fee. For a vendor, this means the corporate locations will periodically re-commit to the franchise system, creating a natural, albeit infrequent, window to propose updated technology standards that could be incorporated into the "then-current" requirements.
How to read the RebelXL FDD
The 2026 RebelXL FDD is the definitive source for understanding the legal and operational constraints of selling into this system. The embedded viewer below contains the full document. Focus your review on Item 11 for the complete list of franchisor obligations regarding technology, Item 8 for any undisclosed purchasing restrictions, and Item 19 for the financial performance representation that supports the $639,290 AUV. Understanding the founder's control and the single-vendor tech mandate is critical before engaging. For a ranked target list of similar franchise systems ready for software sales, contact FranCloud.
Questions vendors ask
RebelXL, answered from the filing
The buying center is the C-suite, specifically CEO Robyn Bovino-Berger and CFO Julia Warburton. As a small, founder-led system, purchasing authority is highly concentrated at the executive level.
RebelXL mandates Mariana Tek as its operational platform. No other specific mandated vendors are disclosed in the 2026 FDD.
There are 2 total units, both company-owned. The FDD does not list any franchised locations currently operating.
The procurement model is not explicitly detailed in the FDD's Item 8 extract. The franchisor has the right to designate approved suppliers, but specific restrictions are not disclosed.
With a 10-year initial term and a single 10-year renewal, contract windows are infrequent. Renewal requires 180-270 days' notice and execution of the then-current agreement, creating a predictable re-evaluation point.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded viewer below to analyze the specific legal and operational disclosures directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment RebelXL files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| CT | 2 |
|---|---|
| CA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.