Mariana Tek
Mandatorysoftware utilizing Mariana Tek (our required fitness business management software)
HQ-led decisions
RebelXL
FitnessSoftware purchasing decisions at RebelXL are controlled at the headquarters level by a tight executive team led by CEO and Founder Robyn Bovino-Berger. The franchise currently operates 2 company-owned units and mandates Mariana Tek for its operational tech stack. With an average unit volume of $639,290 and a lean corporate structure, the addressable market for vendors is small but highly centralized.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$639K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$370K–$509K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at RebelXL
RebelXL is a nascent fitness concept headquartered in New Jersey with a total footprint of 2 units, both company-owned. The system reported an average unit volume (AUV) of $639,290 in its 2026 Franchise Disclosure Document. For software vendors, the immediate addressable market is limited to these two corporate locations. The franchise does not currently report any franchised units or multi-unit operators, meaning the entire technology purchasing decision rests with the corporate entity. This is a small, centralized target where a single sale can cover the entire system.
Who controls software purchasing
Purchasing authority sits with the founder-led executive team. The 2026 FDD lists Robyn Bovino-Berger as CEO and Founder, supported by Julia Warburton as Chief Financial Officer. In a system of this size, the CEO and CFO are the primary decision-makers for any software evaluation. Dr. Peter Berger serves as Chief Medical Officer, and Elina Khutoryansky is the Chief Legal Officer, both of whom may influence decisions related to compliance, liability, or health-related technology. There are no multi-unit franchisees to influence or bypass; the sales process is a direct, HQ-level conversation.
Mandated and current tech stack
RebelXL mandates Mariana Tek as its operational platform. This is the sole named technology vendor in the FDD. Mariana Tek is a boutique studio management software provider, indicating the brand's focus on a specialized fitness experience. For vendors selling complementary or replacement software, this is the system you need to integrate with or displace. Any pitch must address interoperability with Mariana Tek's API and data model, as it is the operational backbone for class scheduling, billing, and client management.
Procurement, renewals, and timing
The FDD does not provide a detailed extract for Item 8, leaving the specific procurement rules and designated supplier criteria undisclosed. However, the franchise agreement includes a standard renewal structure: a single 10-year renewal term is available if the franchisee is in good standing. The renewal process requires 180 to 270 days' prior notice, execution of the then-current form of agreement, and a $10,000 renewal fee. For a vendor, this means the corporate locations will periodically re-commit to the franchise system, creating a natural, albeit infrequent, window to propose updated technology standards that could be incorporated into the "then-current" requirements.
How to read the RebelXL FDD
The 2026 RebelXL FDD is the definitive source for understanding the legal and operational constraints of selling into this system. The embedded viewer below contains the full document. Focus your review on Item 11 for the complete list of franchisor obligations regarding technology, Item 8 for any undisclosed purchasing restrictions, and Item 19 for the financial performance representation that supports the $639,290 AUV. Understanding the founder's control and the single-vendor tech mandate is critical before engaging. For a ranked target list of similar franchise systems ready for software sales, contact FranCloud.
Questions vendors ask
RebelXL, answered from the filing
The buying center is the C-suite, specifically CEO Robyn Bovino-Berger and CFO Julia Warburton. As a small, founder-led system, purchasing authority is highly concentrated at the executive level.
RebelXL mandates Mariana Tek as its operational platform. No other specific mandated vendors are disclosed in the 2026 FDD.
There are 2 total units, both company-owned. The FDD does not list any franchised locations currently operating.
The procurement model is not explicitly detailed in the FDD's Item 8 extract. The franchisor has the right to designate approved suppliers, but specific restrictions are not disclosed.
With a 10-year initial term and a single 10-year renewal, contract windows are infrequent. Renewal requires 180-270 days' notice and execution of the then-current agreement, creating a predictable re-evaluation point.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded viewer below to analyze the specific legal and operational disclosures directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
3 operators run 3 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| CT | 2 |
|---|---|
| CA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.