Pro Image Franchise, L.C.Pro Image Sports

The vendor opportunity at Pro Image Sports

Pro Image Franchise, L.C., operating as Pro Image Sports, is a retail non-food franchise headquartered in Utah. According to its 2025 Franchise Disclosure Document, the system comprises 149 franchised units with no company-owned locations. The brand posted an average unit volume of $755,999, with a 5% royalty rate and a standard 10-year initial term. Unit growth contracted by 3.247% year-over-year, signaling a mature or consolidating footprint rather than rapid expansion.

For software vendors, the opportunity is narrow but targeted. The franchisee base is entirely single-unit operators—eight mapped operators across roughly eight located units, with no multi-unit owners in the 2–9, 10–24, or 25+ bands. Top states include Iowa, Virginia, Washington, Minnesota, and Michigan, each with one unit. This fragmented ownership means any enterprise-wide software sale must win over both HQ and individual franchisees, unless the franchisor mandates adoption.

Who controls software purchasing

The 2025 FDD identifies four executives in Item 1: Bill Townsend (President), Jake Riley (CEO), Lisa Briggs (CFO/COO), and Burr Calapp (Director of Leasing). No chief technology officer, VP of IT, or procurement lead is listed. In the absence of a dedicated technology buyer, the CEO and CFO/COO are the most likely decision-makers for any system that touches operations, financial reporting, or compliance. Vendors should prepare to engage at this lean executive level rather than a specialized IT department.

Mandated and current tech stack

Pro Image Sports does not disclose any mandated or recommended technology systems in its 2025 FDD. There are no named POS providers, inventory management platforms, CRM tools, or back-office software. This absence suggests franchisees currently select their own technology, creating a fragmented environment. For a vendor, this represents both a challenge—no single rip-and-replace event—and an opportunity to propose a standardized solution that HQ could adopt as a future system-wide mandate.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines purchasing requirements and designated suppliers, contains no extract in the most recent filing. The procurement model—whether designated supplier, approved supplier, or fully open—is therefore not publicly known. Vendors should assume an open or loosely governed model until they can confirm directly with the franchisor.

Renewal timing offers a potential entry point. The initial franchise term is 10 years, and Item 17 provides for a single 5-year renewal term if the franchisee is in good standing. To renew, franchisees must modernize their business to the franchisor’s then-current standards and sign the then-current franchise agreement, which may contain materially different terms. This modernization clause could be leveraged by a vendor if HQ updates its tech standards near a renewal wave. Franchisees must give notice of renewal intent at least three months before expiration, creating a predictable window for outreach.

How to read the Pro Image Sports FDD

The full 2025 Franchise Disclosure Document for Pro Image Sports is available below. Review Item 1 for executive and unit-count details, Item 8 for any future procurement restrictions, and Item 17 for renewal conditions that may trigger technology upgrades. Because the FDD does not name specific tech vendors, your initial pitch should focus on operational pain points common to single-unit sports-apparel retailers—inventory management, POS efficiency, and franchisee-HQ communication—rather than displacing an incumbent system. For a ranked list of franchise brands that match your software, FranCloud can help you prioritize targets by unit count, growth rate, and tech mandate signals.