FacebookMeta
sfer (to be debited from your account) on the 1st day of each month. Payments for local Local advertising includes Google Search, Franchisee Local A minimum of advertising are due Facebook, Instagram
From the filings
HQ-led decisions
Private Fairway
FitnessSoftware purchasing control at Private Fairway sits with Managing Member Craig Sorensen at the brand's Utah headquarters. The franchise currently mandates a golf simulation system alongside proprietary Private Fairway software, creating a defined but narrow tech environment. With only 10 total units (2 franchised, 8 company-owned) and no multi-unit operators, the addressable market for vendors is extremely small and concentrated at the corporate level.
For software vendors selling into US franchise brands.
Live signals
Total units
10
2 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$15K
per unit
Investment range
$81K–$110K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
e debited from your account) on the 1st day of each month. Payments for local Local advertising includes Google Search, Franchisee Local A minimum of advertising are due Facebook, Instagram and other
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information you collect or compile at any without first notifying you.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
statement (which may be unaudited), including a balance sheet, profit and loss statement, and statement of cash flows, prepared in accordance with generally accepted accounting principles by an independent certified public accountant satisfactory to us and showing the results of your operations during such calendar…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may designate ourselves or our affiliates as approved or designated suppliers of any item.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may introduce new requirements or modify our specifications and requirements for computer and point of sale systems.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not begin franchising until February 2022 and therefore we received zero rebates from the sale of equipment, hardware or software.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may receive rebates or other material consideration from approved or designated sources.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
It is anticipated that during the operation of your Location Franchise, required purchases from us, our affiliates or the vendors that we specify or approve (not including rent, royalties or labor costs) are estimated to be approximately 10% of your total monthly purchases in the continuing operation of your Location…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you or the supplier our costs for the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any item or service for or at your Franchised Business that we have not yet evaluated or buy or lease from a supplier that we have not yet approved (for items and services that require supplier approval), you first must send us sufficient information, specifications, and samples so we can determine…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At our option, assign to us all rights to the telephone numbers of the Private Fairway Franchise and any related business listings and execute all forms and documents required by us to transfer such service and numbers to us.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You also agree to comply with all payment card infrastructure (“PCI”) industry and government security standards and requirements designed to protect cardholder data.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct periodic evaluations of your operations.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or modify the Manuals from time to time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You cannot place a Private Fairway Location Franchise at a site we have not first accepted in writing.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
you will not establish any website or other listing on the internet except as provided herein.
Is a minimum grand opening advertising spend required?
YesItem 7
You agree to conduct a grand opening advertising and promotional program for the Private Fairway business and to spend $1,000 to $3,000, as determined by our standards.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each month you must spend at least $150 on local advertising and promotion of the Private Fairway Location Franchise in the Protected Area
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You must participate in any cooperative advertising program established in your region.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
If we have approved or designated suppliers (which may include us or our Affiliates or third-party manufacturers, distributors and other sources) for any such item, you agree to obtain these items from those suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Before opening a Private Fairway Location Franchise (and from time to time as needed during operation), you must purchase from approved vendor’s certain items required for the operation of a Private Fairway Location Franchise.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We require you Monthly Royalty On the 1st day of to pay Royalty Fees by electronic funds $300 Fee each month. transfer (to be debited from your account) on the 1st day of each month.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
and software (including, without limitation, back office software and other software meeting our specifications from our required or approved vendor or other manufacturer approved in writing by us) and point-of-sale terminals that we may designate from time to time for use in the operation of Private Fairway…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access all information you collect or compile at any without first notifying you.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
In very rare instances, we may periodically require that you or your Owners (if you are an entity), general manager and/or technicians complete additional or refresher training programs to correct, improve or enhance the operations of your Franchise.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
In addition, we may, at our option, conduct periodic franchisee conventions at a location designated by us, and your Principal Owner and/or General Manager must attend such conventions.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
- Average unit revenue hits $719k across 93 disclosed brands, but you cannot benchmark a prospect's financial health without FranCloud.Use our fit_scoring to compare any brand's AUV against the $719k segment average, identifying overperformers to target and underperformers to avoid, reducing wasted pipeline investment by 25%.
The vendor opportunity at Private Fairway
Private Fairway operates a compact fitness concept centered on golf simulation, with headquarters in Utah. The system totals just 10 units—8 company-owned and 2 franchised—spread across five states: Texas (2 units), Michigan (1), Utah (1), Ohio (1), and Georgia (1). No year-over-year unit growth rate is disclosed in the 2026 FDD. For software vendors, the immediate addressable market is limited to these 10 locations, with no multi-unit franchisees on file to accelerate adoption. All seven mapped operators are single-unit owners, meaning any franchisee-level sale is a one-off deal. The real commercial path runs through the corporate office.
Who controls software purchasing
Craig Sorensen, listed as Managing Member in Item 1 of the FDD, is the only named executive. No CIO, CTO, VP of Technology, or procurement lead appears in the filing. In a system this small and founder-led, Sorensen almost certainly holds direct authority over technology selection, vendor approval, and contract signing. Vendors should prepare to engage a single decision-maker who likely values operational simplicity and integration with the mandated golf simulation environment. There is no parent company—Private Fairway appears independently owned—so no external corporate IT group influences purchasing.
Mandated and current tech stack
The FDD mandates two technology components: a golf simulation software and Private Fairway's own proprietary software. The specific vendor behind the simulation platform is not named in the available extracts, but its mandated status means any vendor selling adjacent or replacement tools must address integration with that core system. No point-of-sale, scheduling, CRM, or back-office platforms are disclosed as required or recommended. This suggests either a minimal tech footprint or that the proprietary Private Fairway software handles multiple operational functions. Vendors offering complementary capabilities—such as membership management, payment processing, or marketing automation—should investigate whether the proprietary system already covers those needs.
Procurement, renewals, and timing
Item 8 procurement details were not extracted from the FDD, leaving the formal purchasing model unclear. The renewal structure, outlined in Item 17, offers a 10-year term with conditions that include signing the then-current Franchise Agreement, which may contain materially different terms. Franchisees must also pay a renewal fee, execute a general release, and meet updated qualification and training requirements. With only two franchised units and a decade-long term, renewal-driven software evaluations will be infrequent. The more practical trigger for vendor engagement is a corporate-led initiative to upgrade or replace the mandated simulation or proprietary software. Timing such an approach requires direct dialogue with HQ.
How to read the Private Fairway FDD
The 2026 Franchise Disclosure Document provides the legal and operational baseline for vendor research. Key sections for software sellers include Item 1 (the business and its executives), Item 11 (franchisor's obligations, where mandated tech is listed), Item 8 (restrictions on sources of products and services), and Item 17 (renewal and termination terms). Because the system is small and founder-managed, the FDD may lack the depth of IT disclosure found in larger franchise brands. Review the embedded document below to verify the current state of technology mandates and identify any updates to the executive roster. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Private Fairway, answered from the filing
Managing Member Craig Sorensen is the sole named executive in the FDD. With no CIO or CTO listed, he is the likely decision-maker for all technology purchases across the 10-unit system.
The FDD mandates two systems: a golf simulation software (vendor unnamed) and proprietary Private Fairway software. No POS or other operational platforms are disclosed as required or recommended.
The system has 10 total units: 8 company-owned and 2 franchised. Units are spread across Texas (2), Michigan (1), Utah (1), Ohio (1), and Georgia (1).
The FDD's Item 8 procurement signal was not extracted, so the model—whether designated supplier, approved supplier, or open—is not disclosed in the available data.
With an initial term of 10 years and only 2 franchised units, renewal-driven evaluation windows are rare. The next likely trigger is the franchisor's own refresh cycle for the mandated golf simulation or proprietary software.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item-by-Item analysis.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Private Fairway files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
Top states by locations
| TX | 2 |
|---|---|
| MI | 1 |
| UT | 1 |
| OH | 1 |
| GA | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.