PrimoHoagies

The vendor opportunity at PrimoHoagies

PrimoHoagies operates 118 locations, 112 of which are franchised. The brand is heavily concentrated in the Mid-Atlantic, with 87 units in Pennsylvania and 50 in New Jersey, plus a smaller presence in Florida, Delaware, and North Carolina. The franchise system is dominated by single-unit operators: of 147 mapped operators, 129 run just one location, and only 18 are multi-unit operators controlling between 2 and 9 units. No operator controls 10 or more locations.

For a software vendor, this structure means you are selling into a network of independent small business owners. The average unit volume sits at $923,694, and franchisees pay a 6.0% royalty. The total addressable market is 112 franchised units, though the franchisor’s mandate power means a single HQ decision can unlock the entire system.

Who controls software purchasing

Purchasing authority rests with the franchisor. The 2025 FDD lists Nicholas Papanier Jr. as President, Chief Executive Officer, and Director, and Eric Bonner as Chief Operating and Development Officer. These two executives are the buying center for any technology that becomes a system-wide mandate. The parent entity is PrimoHoagies OpCo, LLC.

Because the franchisor mandates specific technology platforms, the path to adoption runs through HQ. Franchisees are required to use the mandated systems, so a vendor’s go-to-market strategy should focus on demonstrating value to the corporate leadership team rather than attempting bottom-up adoption through individual operators.

Mandated and current tech stack

The 2025 FDD explicitly mandates five technology systems. For point-of-sale, the system is Revel MC by Revel Systems, Inc. Delivery is handled through UberEats by Uber Technologies, Inc. Catering orders flow through EZ Cater. The franchisor also mandates a Franchisee Dashboard for operational oversight and Primo Loyalty for customer retention and engagement.

These mandates represent both a barrier and an opportunity. If you sell a solution that competes with any of these named vendors, you will need to displace an entrenched, HQ-mandated system. If you sell complementary technology—such as payroll, inventory management, or scheduling—that integrates with Revel POS, you may find an easier path to adoption, provided you can secure an endorsement or integration partnership at the corporate level.

Procurement, renewals, and timing

The FDD does not disclose a procurement model in Item 8, so it remains unclear whether the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase from any source. This gap is worth investigating during your discovery process, as it directly impacts whether you need to sell to HQ, to franchisees, or to both.

On the renewal side, the initial franchise term is 10 years. Renewals are granted for an additional 5 years, subject to several conditions: the franchisee must provide timely notice, complete a renovation and remodel to current system standards, sign the then-current franchise agreement—which may contain materially different terms—pay a $5,000 renewal fee, and sign a general release. The remodel requirement is a significant trigger event. When a franchisee renovates, they are likely to re-evaluate their technology stack, creating a window for new vendor introductions.

How to read the PrimoHoagies FDD

The full Franchise Disclosure Document is available below. Focus your review on Item 11, which lists the franchisor’s obligations regarding technology and the specific systems mandated across the network. Item 17 outlines the renewal conditions and the contractual triggers that may open windows for technology displacement. Item 1 identifies the executives who control purchasing decisions. If you are evaluating whether PrimoHoagies belongs on your target account list, these three sections will give you the clearest picture of the opportunity and the path to a deal. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.