Headquarters picks the point of sale
The filing makes headquarters the decision point for a POS, not the owners.
Item 11 · 2026 filingFrom the filings · Quick service restaurant
Potbelly Sandwich Shop franchise
470 locations, and franchised locations grew 19.6% last year. Headquarters picks the POS and the loyalty program.
Total investment
$629K to $999K
Item 7
Locations
470
+19.6% franchised
Average revenue
$1.34M
per location, 2025
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Fees and terms
What a franchisee signs up for
Initial fee
$40K
Item 5 · per location
Royalty
6%
Item 6 · full terms unconfirmed
Ad fund
3%
Item 6 · percentage component
Tech fee
$1,165/mo
Item 6
Term
10 years
Item 17
Franchised
26%
Item 20 · 122 of 470
For vendors
What decides a sale into Potbelly Sandwich Shop
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Franchise agreement · 2026 filingMostly single-location owners
About 1 in 6 owners runs more than one location. Franchised locations grew by about 20 last year, and each opening buys the required systems.
Item 20 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Potbelly Sandwich Shop, with the clauses that matter to you.
- All 8 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map51 owners by state, and the 9 who run several locations
- 26 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
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Answered from the filing
Potbelly Sandwich Shop franchise questions
How much does a Potbelly Sandwich Shop franchise cost?
The 2026 FDD puts the total investment at $628,938 to $999,371, including a $40,000 initial fee.
How many Potbelly Sandwich Shop locations are there?
The 2026 FDD lists 470 locations, 122 of them franchised and 348 run by the company. Franchised locations grew by about 20 over the year.
Who owns Potbelly Sandwich Shop?
Hero Franchising Inc. is the parent company of Potbelly Sandwich Shop.
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Tell me when Potbelly Sandwich Shop refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.