Facebook AdsMeta
Mandatoryprescribed standards and specifications. Marketing, Social Media, and Internet (Digital Marketing) All marketing, including website, SEO, Paid Google Advertising, Email Marketing, Facebook Ads, and so
From the filings
HQ-led decisions
Pop-A-Lock
Home servicesPop-A-Lock, the Louisiana-based locksmith franchisor, designates its own computer system across the network, and all website, SEO, Paid Google Advertising, email, Facebook Ads and social media activity must follow its specifications or come from its approved vendor. At 380 locations, software and marketing-platform decisions run through HQ.
For software vendors selling into US franchise brands.
Live signals
Total units
380
373 franchised
Unit growth YoY
-2.865%
vs prior filing
AUV
—
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$23K
per unit
Investment range
$118K–$191K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Google Business ProfileGoogle
Mandatoryt in the online directory(ies) covering your Franchise Area. The cost of your display advertisement will depend upon a variety of factors unique to your franchise. You must have a Google My Business l
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The Franchisor will have independent access to the information generated and stored in the computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Upon Franchisor's request or as specified in the Manual, Franchisee shall furnish to Franchisor financial statements which shall include a Balance Sheet and a Profit & Loss Statement of Franchisee, all as of the end of the most recently requested monthly, quarterly, or annual period, which shall be certified to by…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier for opening tools, and employee uniforms.
Is there a franchisee advisory council, association or committee?
YesItem 8
Suppliers may be suggested by you, other franchisees, the franchisee advisory committee, or by us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
These specification, standards and requirements may be reviewed and changed or revised from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4927Item 8
The Franchisor’s revenues from all required purchases or leases was $4,927.00.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may negotiate and receive revenues from, purchase arrangements with suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
15.2Item 8
We estimate that your purchases in accordance with our specifications will represent approximately 9.5% to 24.4% of your total purchases in connection with your establishment of the Franchised Business, and 15.2% to 75.5% of your total purchases in connection with your continuing operation of the Franchised Business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Suppliers may be suggested by you, other franchisees, the franchisee advisory committee, or by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
by Franchisor, at Franchisor’s sole option, to transfer and assign (or to disconnect and forward) to Franchisor or its designee all telephone numbers, white and yellow page telephone references and advertisements, and all trade and similar names registrations and business licenses, and to cancel any interest which…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
9.03 Audit. Franchisor and its designated agents shall have the right at its own expense to examine and audit the records, accounts, books, and data pertaining to the Franchised Business, including, without limitation, telephone usage statements, telephone answering service invoices, and dispatch logs, at all…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to revise such Manuals from time to time.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
During the first twelve (12) months following commencement of the Franchised Business, Franchisee agrees to expend $15,000on continuing local advertising.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must, as stated in the terms of the Franchise Agreement, lease from us Pop-A-Lock Tool Kits and purchase from us or our designated supplier all invoices required for the operation of the Franchised Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Additionally, you must purchase locksmith tools, equipment and supplies, per our specifications, only from approved suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee is required to use the Franchisor designated outside credit card processing entity, whose rate will not be higher than Franchisee’s rate as an individual entity.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
The Franchisee shall participate in such pre-authorized payment plans, electronic funds transfer systems, automatic debiting systems or other similar plans or systems as the Franchisor may from time to time require to permit the Franchisee to make direct deposit payment of all amounts owing to the Franchisor.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
We are the only approved supplier for opening tools, and employee uniforms.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The Franchisor will have independent access to the information generated and stored in the computer system.
The filing answers no to 6 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Can the franchisor charge the franchisee for additional, refresher or remedial training?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Pop-A-Lock
Pop-A-Lock operates 380 locksmith locations nationwide, 373 franchised and 7 company-owned. Franchised-outlet count fell 2.865% year over year. The FDD makes a financial performance representation.
Who controls software purchasing
Don Marks is Chief Executive Officer; Leslie Carter is Chairman of the Board; Steve Gremillion is Vice President of Research and Development; Carl Vincent is Vice President of Business Development; Michael Kleimeyer is Director of Franchise Development. Pop-A-Lock itself designates the computer system and sets the specifications and approved vendor for digital marketing, which keeps the technology and marketing-platform decision at HQ.
Tech named in the FDD, and what is actually required
All website, SEO, Paid Google Advertising, email marketing, Facebook Ads and social media activity must be as Pop-A-Lock specifies or from its approved vendor, with a live dashboard shared with Pop-A-Lock. Franchisees must "purchase from us (or designated sources), the Pop-A-Lock computer system which may contain proprietary software, and other software specified by us," and must buy and use a computer system to run any proprietary and other software approved, required or recommended by Pop-A-Lock, plus provide internet and email access. Every three years, franchisees must update or upgrade their computer system to the then-current standard; the estimated cost of the base computer system starts at $1,500.
Procurement, renewals, and timing
Pop-A-Lock runs an approved-supplier list: franchisees must lease Pop-A-Lock Tool Kits and buy required invoices from Pop-A-Lock or its designated supplier, and Pop-A-Lock is currently the only approved supplier for opening tools and employee uniforms. Franchisees can purchase the required computer system from approved suppliers if it meets Pop-A-Lock's prescribed standards. The initial term is 10 years, with renewal available to franchisees in good standing who sign the then-current Franchise Agreement, which may carry materially different terms. The operator base is 76 mapped operators, none running more than one location, concentrated in Louisiana, Texas, Florida, New York and California.
How to read the Pop-A-Lock FDD
The embedded PDF viewer below is Pop-A-Lock's 2025 Franchise Disclosure Document. Talk to FranCloud for a ranked list of franchise systems that fit your product.
Questions vendors ask
Pop-A-Lock, answered from the filing
Don Marks is Chief Executive Officer; Leslie Carter is Chairman of the Board. Pop-A-Lock itself designates the required computer system and sets the specifications and approved vendor for digital marketing, keeping the decision at HQ.
Website, SEO, Paid Google Advertising, email, Facebook Ads and social media activity must follow Pop-A-Lock's specifications or come from its approved vendor. Franchisees must also buy and use a Pop-A-Lock-designated computer system running proprietary and approved software, upgraded to the current standard every three years.
Pop-A-Lock operates 380 locksmith locations — 373 franchised, 7 company-owned — with franchised-outlet count down 2.865% year over year.
Pop-A-Lock runs an approved-supplier list: franchisees lease Pop-A-Lock Tool Kits and buy invoices from Pop-A-Lock or its designated supplier, and Pop-A-Lock is currently the only approved supplier for opening tools and employee uniforms. Franchisees may propose an alternative supplier for approval.
Franchisees must upgrade their computer system to the current standard every three years, and the franchise term is 10 years — both are recurring points to revisit the vendor relationship.
The embedded PDF viewer below holds Pop-A-Lock's 2025 Franchise Disclosure Document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Pop-A-Lock files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
76 operators run 76 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit76
Top states by locations
| LA | 12 |
|---|---|
| TX | 8 |
| FL | 6 |
| NY | 5 |
| CA | 3 |
Ownership
The portfolio behind Pop-A-Lock
unknown of sig 5 franchise development.
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.