Planet Fitness

The vendor opportunity at Planet Fitness

Planet Fitness operates 2,568 gyms across the United States, with 2,298 franchised and 270 company-owned locations as reported in its 2025 Franchise Disclosure Document. The system posted average unit volume of $1,874,209 and grew units by 4.4% year-over-year. For software vendors, the scale is clear: a large, growing franchise network with a corporate mandate for CRM creates a defined addressable market. The royalty rate is 7%, and the initial franchise term is 12 years, giving technology providers a long window to embed solutions into standardized operations.

Who controls software purchasing

The 2025 FDD does not name HQ executives, so specific decision-makers—such as a CIO or VP of Technology—are not publicly identified. However, the franchisor’s decision to mandate customer relationship management software across the system signals that technology purchasing authority sits at the corporate level, not with individual franchisees. Vendors should prepare to engage Planet Fitness’s corporate team and demonstrate how their product aligns with the brand’s mandated tech requirements and operational standards.

Mandated and current tech stack

Planet Fitness’s 2025 FDD mandates customer relationship management software. No specific CRM vendor is named in the disclosure, and no other operational or point-of-sale systems are listed as required. This leaves open the possibility that the current CRM provider could be displaced or that complementary tools—such as member engagement platforms, billing systems, or staff management software—may be evaluated on a non-mandated basis. Vendors offering integrations with fitness-industry CRM workflows should highlight compatibility and compliance with the franchisor’s standards.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Franchise agreements run for 12 years, and renewal requires a $20,000 successor fee, compliance with the existing agreement, a remodel as directed, execution of the then-current franchise agreement, and a general release. These renewal conditions, detailed in Item 17, create natural inflection points where technology stacks may be reevaluated. Vendors should monitor renewal cycles and corporate technology initiatives for entry opportunities.

How to read the Planet Fitness FDD

The 2025 Planet Fitness FDD is embedded below for full review. Key sections for software vendors include Item 11, which details the franchisor’s mandated CRM requirement, and Item 17, which outlines renewal terms and conditions that can trigger technology updates. The document is filed with state franchise regulators and provides the most authoritative public view of the brand’s operational and contractual obligations. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach.