Eat24Grubhub
Pixiu Malahongtang Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Grubhub, and
From the filings
+200% units YoYHQ-led decisions
Pixiu Malahongtang
Quick service restaurantSoftware purchasing at Pixiu Malahongtang is controlled at the HQ level by Joon Yeon Lee (CEO, CFO and Secretary) and directors Jeong Hyeon Kim and Junyong Choi. The brand currently mandates DoorDash by DoorDash, Inc. for delivery operations. With only 4 total units (3 franchised, 1 company-owned), the addressable market is extremely small but growing rapidly at 200% year-over-year.
For software vendors selling into US franchise brands.
Live signals
Total units
4
3 franchised
Unit growth YoY
+200%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$333K–$615K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
GrubhubGrubhub
alahongtang Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Grubhub, and Door Da
PostmatesUber
on of your Pixiu Malahongtang Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Gr
Uber EatsUber
the operation of your Pixiu Malahongtang Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall record, in a manner approved and designated by Franchisor at the time of receipt, all sales of all products sold by Franchisee from Franchisee’s Outlet in a computerized cash register of a type designated by Franchisor, or on any other machine or recording device recommended or approved in advance by…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS system will allow us to communicate with you, and poll and review the results of your Franchised Business’ operations, including without limitation, sales data, consumer trends, food and labor costs, and other financial information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within sixty (60) days after the close of each twelve (12) month period, an annual profit and loss statement for the Outlet for such year and a balance sheet for the Outlet as of the end of such year, reviewed by an independent certified public accountant.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Proprietary System Assets and Trade Secret Food Products are collectively referred to as “Proprietary Products.” In the case of Proprietary Products and Branded Products, which include items and materials that utilize our proprietary sauces and recipes and other intellectual property belonging to us or our affiliates…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revise the specifications and designated suppliers through written bulletins or supplements to the Operations Manuals at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We derived no revenues from required purchases or leases by franchisees during the fiscal year ended December 31, 2023.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates have the right to receive payments or other considerations from our approved suppliers on account of their dealings with you and other franchise owners and to use all amounts that we and 14 our affiliates receive without restrictions
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
approximately 75% to 85% of your total purchases in the continuing operation of the Outlet
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We will charge you for the costs incurred by us in conducting the evaluation and will notify you of decision to approve or deny the proposed supplier within 30 days after we receive all requested information and complete the required testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee proposes to purchase any type or model of construction or decorating material, fixture, equipment, furniture or sign not then approved by Franchisor, and/or any such item from any supplier which is not then approved by Franchisor, Franchisee shall first notify Franchisor in writing and shall submit to…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges and agrees that Franchisor will own all rights to and interest in each telephone number and online and telephone business directory listing and social media accounts used by Franchisee that is associated in any manner with Franchisee’s Outlet and/or with any Mark (the “Listings”).
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
It is Franchisee’s responsibility to maintain and report Franchisee’s Payment Card Industry (PCI) compliance, which encompasses operational policies and practices as well as networks and computer systems hardware/software used to process credit card transactions, as well as attesting that Franchisee is abiding by (i)…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will inspect and observe the operations of the Outlet from time to time to determine whether you and the Outlet are complying with the Franchise Agreement and all Pixiu Malahongtang System standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
Franchisor reserves the right to modify the Confidential Operations Manuals from time to time to reflect changes that it may implement in the mandatory and recommended specifications, standards and operating procedures of the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
The site must meet our criteria for demographic characteristics, traffic patterns, parking, character of neighborhood, competition from and proximity to other businesses, the nature of other businesses in proximity to the site and other commercial characteristics, and the size, appearance and other physical…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee is not permitted to promote its Franchised Outlet or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or Twitter, without Franchisor’s prior written consent.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend up to 1% of the Gross Sales each month on local advertising.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If established, you must participate in any advertising cooperative, regional or local, which encompasses your territory, and Franchisor may set the amount (but not to exceed 1.5% of Gross Sales) you and other members of such advertising cooperative or council must contribute.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In addition to the Proprietary Products and Branded Products, you currently must buy all of your Outlet’s equipment requirements from our Designated Suppliers to maintain the quality of the goods, products and services that Pixiu Malahongtang Outlets sell to the customers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
In addition to the Proprietary Products and Branded Products, you currently must buy all of your Outlet’s equipment requirements from our Designated Suppliers to maintain the quality of the goods, products and services that Pixiu Malahongtang Outlets sell to the customers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall make all payments due to Franchisor or its affiliates (including, without limitation, Royalty Fees, Marketing Fees, and other monies owed to Franchisor and its affiliates) from Franchisee’s bank account by electronic fund transfer (“EFT”) or other automatic payment mechanism that Franchisor may…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee shall participate in all gift certificate and/or gift card administration programs as may be designated by Franchisor from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must staff your Pixiu Malahongtang Outlet with at least one (1) "Approved Manager."
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall require all personnel employed by Franchisee to wear standard related uniforms and attire during business hours in order to further enhance Franchisor’s product and format.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must, at its sole cost, purchase, use, maintain and update Franchisee’s software, computer and point-of-sale (“POS”) systems and other informational systems that meet Franchisor’s specifications and requirements.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to use, and to have full access to, all your cash registers, computers and any other systems, their login information, and the information and data they contain.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We can require that you and/or your Manager attend additional and/or refresher training programs, including national and regional conferences, conventions and meetings, as we may reasonably require, to prepare for changes in laws affecting our System and your operations (including, AB 1228) and to correct, improve…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We can require that you and/or your Manager attend additional and/or refresher training programs, including national and regional conferences, conventions and meetings, as we may reasonably require
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Pixiu Malahongtang
Pixiu Malahongtang is a quick-service restaurant concept headquartered in California and part of the Pixiu F&C Company. As of the 2024 FDD, the system consists of just 4 total units—3 franchised and 1 company-owned—representing a 200% year-over-year unit growth rate. For software vendors, this is a nascent but rapidly expanding account. The franchised unit count of 3 defines the immediate addressable market, with all known operators located in California. There is no disclosed average unit volume (AUV), and the royalty rate is 5.0% on gross sales. The initial franchise term is 5 years.
Given the small footprint, any software sale will likely be a system-wide deployment decided at the top. The growth trajectory suggests that vendors who establish a relationship now could lock in a preferred position as the franchise scales.
Who controls software purchasing
Software purchasing authority rests squarely with HQ. The 2024 FDD lists Joon Yeon Lee as CEO, CFO, and Secretary—a consolidation of roles that points to centralized decision-making. Directors Jeong Hyeon Kim and Junyong Choi round out the leadership team. There are no multi-unit operators in the system; the single mapped operator runs just one location. This means there is no intermediate layer of franchisee influence large enough to drive independent software adoption. Vendors should direct all outreach to Mr. Lee and the director team at the California headquarters.
Mandated and current tech stack
The only mandated technology disclosed in the 2024 FDD is DoorDash by DoorDash, Inc., required for delivery operations. No point-of-sale, accounting, inventory, or HR systems are named as mandatory or recommended. This leaves significant whitespace for vendors in adjacent categories—particularly POS, online ordering, loyalty, and back-of-house management—assuming the franchisor is open to adopting new tools. The absence of a mandated POS is notable for a quick-service concept and may represent an immediate opportunity.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract regarding procurement requirements, which typically means the franchisor does not designate or approve specific suppliers beyond what is explicitly mandated elsewhere. This suggests a relatively open procurement environment, though any software adoption would almost certainly require HQ approval given the centralized control structure.
Renewal conditions under Item 17 state that the franchisor may extend or grant a new Franchise Agreement if the franchisee has been in substantial compliance. Franchisees may be required to remodel the outlet at their own expense and must sign the then-current agreement, which may contain materially different terms. The renewal term is 5 years. With the system’s rapid growth, new franchise agreements are likely being signed frequently, creating natural windows for technology evaluation and onboarding.
How to read the Pixiu Malahongtang FDD
The full 2024 Franchise Disclosure Document is available below. It contains the complete Item 1 executive roster, Item 11 technology mandates, Item 8 procurement disclosures, and Item 17 renewal terms. Software vendors should pay particular attention to any updates in subsequent FDD filings as the system grows, since technology requirements often evolve quickly in early-stage franchises. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Pixiu Malahongtang, answered from the filing
Joon Yeon Lee (CEO, CFO and Secretary) is the key executive. Directors Jeong Hyeon Kim and Junyong Choi may also influence decisions. The franchisor maintains tight HQ control given the small unit count.
The 2024 FDD mandates DoorDash by DoorDash, Inc. for delivery services. No POS or other operational tech mandates are disclosed in the FDD.
There are 4 total units: 3 franchised and 1 company-owned. All mapped operators are in California. This is a very early-stage franchise system.
The FDD does not disclose a specific procurement model in Item 8. There is no extract available, suggesting no designated supplier requirements beyond the DoorDash mandate.
With 5-year initial terms and a 200% unit growth rate, renewal or expansion-driven windows may open as new franchisees sign. The franchisor may require remodeling and a new agreement at renewal.
The 2024 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below for full details on tech mandates, fees, and executive contacts.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Pixiu Malahongtang files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| CA | 1 |
|---|
Ownership
The portfolio behind Pixiu Malahongtang
unknown of pixiu f c.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.