HQ-led decisions

Pilar Operations

Quick service restaurant

Software purchasing at Pilar Operations is controlled at the headquarters level, with key contacts including CEO Stephen Giordanella and VP/General Counsel Kevin D. Ayers. The franchisor mandates a specific Point of Sale system, a Proprietary Software Program, and scheduling software. The current addressable market is 1 total unit, all company-owned, located in Florida.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Point of Sale
Mandatory
POSItem 11

Customer Service and Point of Sale ... 2 40

Proprietary Software Program
Mandatory
Proprietary systemItem 11

If and at such time we develop and custom design any software programs... you... agree to obtain the computer hardware required to implement the Proprietary Software Program

scheduling software
Mandatory
SchedulingItem 11

You must purchase certain scheduling software that we designate, which currently costs $500.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$40K
per unit
Investment range
$760K–$1.43M
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Pilar Operations

Pilar Operations is a quick-service restaurant brand headquartered in Florida. For software vendors, the immediate addressable market is small: the system consists of exactly 1 unit, which is company-owned. The number of franchised locations was not disclosed in the most recent FDD. This single-unit footprint means any software sale would be a direct engagement with the corporate entity, not a scaled rollout across a franchise network. The brand's average unit volume (AUV) is not disclosed, and year-over-year unit growth data is not available, making it difficult to project near-term expansion. The royalty fee is 6.0% of gross sales.

Who controls software purchasing

Technology purchasing decisions are made at the headquarters level. The 2026 FDD lists Stephen Giordanella as Chief Executive Officer and Kevin D. Ayers as Vice President and General Counsel, both of whom are likely involved in vetting and approving major operational software contracts. Joseph Amodio, Vice President of Franchise Development, and Jennifer Erdman, Chief Marketing Officer, round out the named executive team. With no multi-unit franchisees on file—the operator footprint shows 1 mapped operator with zero multi-unit operators—there is no franchisee buying center to navigate. A vendor's pitch runs straight through this small HQ team.

Mandated and current tech stack

The FDD reveals a tightly controlled technology environment. Pilar Operations mandates three specific systems: a Point of Sale solution, a Proprietary Software Program, and scheduling software. The exact vendor names for these mandated systems are not disclosed in the FDD extract, which means a vendor must inquire directly to understand the incumbents. The presence of a mandated Proprietary Software Program suggests the brand has invested in custom-built or white-labeled operational software, which could limit opportunities for off-the-shelf replacements in that category. However, any adjacent tool that integrates with the mandated POS or scheduling system could still find a foothold.

Procurement, renewals, and timing

Procurement pathways at Pilar Operations remain opaque based on the available FDD data. Item 8, which typically discloses whether the franchisor acts as a designated supplier or maintains a list of approved vendors, provided no extract. This absence of a procurement signal means a vendor cannot assume an open or closed purchasing model without direct discovery. Similarly, contract renewal timing is a blind spot. The initial franchise term length is not disclosed in the FDD, and Item 17, which covers renewal, modification, and termination, provided no extract. Without term length or renewal data, it is impossible to map out likely contract windows or end-of-term churn events.

How to read the Pilar Operations FDD

The 2026 Franchise Disclosure Document is the foundational source for vendor due diligence on this brand. It contains the legal and operational disclosures that govern the franchise system, including the Item 11 tech mandates cited here. The FDD was filed with state franchise regulators in 2026. You can review the full document below to verify the mandated systems, examine any omitted procurement or renewal clauses, and identify additional executive contacts. For software vendors building a target account list, FranCloud can help you rank franchise systems by vendor-fit signals like tech mandates, HQ buyer density, and unit growth—turning FDD data into a prioritized sales pipeline.

Questions vendors ask

Pilar Operations, answered from the filing

The buying center includes Stephen Giordanella (CEO) and Kevin D. Ayers (VP, General Counsel). Joseph Amodio (VP Franchise Development) and Jennifer Erdman (CMO) are also on file, indicating a concentrated HQ decision process.
The 2026 FDD mandates a specific Point of Sale system, a Proprietary Software Program, and scheduling software. The specific vendor names for these systems are not disclosed in the FDD extract.
There is 1 total unit, which is company-owned. The number of franchised units is not disclosed. The single location is in Florida.
The procurement model is not detailed in the available FDD extract. Item 8, which would specify designated or approved suppliers, provided no signal in this filing.
Contract renewal timing cannot be estimated. The initial franchise term length is not disclosed, and Item 17, covering renewal terms, provided no extract in the 2026 FDD.
The FDD was filed with state franchise regulators in 2026. You can read the full document using the embedded PDF viewer below to conduct your own vendor due diligence.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

FL1

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.