Pet Wants

The vendor opportunity at Pet Wants

Pet Wants is a personal-services franchise selling fresh, small-batch pet food and wellness products. With 158 franchised locations and no company-owned units, the entire system is a potential software market — but it is a market of single-unit operators. The average unit volume sits at $546,633, and the royalty rate is 7.0%. Year-over-year unit growth was -0.629%, indicating a contracting footprint. For a software vendor, the opportunity is less about scale and more about a tight, HQ-driven sales motion where a single yes can open the whole system.

Who controls software purchasing

The 2026 FDD lists five executives in Item 1. President Ray Fabik is the top authority. Jessica Riedy, Vice President of Operations, is the most natural buyer for operational software. Peter Eberly (VP of Brand Development) and Kevin Dugan (VP of Marketing) may weigh in on tools that touch brand consistency or customer acquisition. Angela Esposito (VP of Franchise Development) is less likely to own software decisions but could influence tools used in the sales and onboarding process. There is no CIO, CTO, or IT director on file. Vendors should start with Riedy for operations tools and Dugan for marketing technology.

Mandated and current tech stack

The only mandated technology disclosed in the FDD is Intuit QuickBooks Online. This is the accounting backbone for all 158 units. No point-of-sale system, no scheduling platform, no CRM, and no inventory management tool is named as required or recommended. This gap is the vendor’s opening: if QuickBooks is the sole mandate, the rest of the stack is either chosen ad hoc by individual operators or simply absent. A vendor that can demonstrate integration with QuickBooks Online and solve a clear operational pain point — such as recurring delivery scheduling or customer communication for a subscription-like pet food model — has a greenfield to pitch.

Procurement, renewals, and timing

Item 8 of the FDD does not extract a procurement model. There is no designated supplier list, no approved vendor program, and no purchasing cooperative described in the available data. This likely means procurement is informal and centralized at HQ. The initial franchise term is not disclosed, and Item 17 renewal terms are absent from the extract. Without term length or renewal windows, vendors cannot map contract cycles. The practical approach is to treat every quarter as an open window and build a relationship with operations leadership.

How to read the Pet Wants FDD

The 2026 Franchise Disclosure Document is embedded below. It is the primary source for the facts in this page. When you open it, focus on Item 1 for the executive team, Item 11 for the full list of mandated and recommended systems (QuickBooks Online is the only one extracted here), and Item 8 for any procurement restrictions that may have been omitted from the extract. The FDD is filed with state franchise regulators and is the definitive record of the franchisor’s obligations and disclosures.

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