QuickBooks OnlineIntuit
duct Rotation, Ordering Inventory 0 3 Brooklyn, New York and POS Phase I: 5 0 Brooklyn, New York Pre-Opening Social Non-Traditional Marketing Plan Phase II: 1 0 Brooklyn, New York QuickBooks Online Re
From the filings
+25% units YoYHQ-led decisions
Paulie Gee's
Quick service restaurantSoftware purchasing at Paulie Gee's is controlled by Paul Giannone, Managing Member and Chief Officer, at the brand's New York headquarters. The franchise currently mandates QuickBooks Online by Intuit Inc. across its system. With 9 total units and 25% year-over-year unit growth, the addressable market for vendors is small but expanding, concentrated in NY, OH, IL, and MD.
For software vendors selling into US franchise brands.
Live signals
Total units
9
5 franchised
Unit growth YoY
+25%
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$15K
per unit
Investment range
$355K–$714K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee cannot substitute or replace the Business Management System in favor of any substitutes or other systems.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Restaurant.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 60 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance sheet, and other operational reports designated…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may from time to time modify the list of approved brands, suppliers and distributors of System Supplies and approved equipment, supplies and services to be utilized by the Franchised Business
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, we did not earn any revenue, rebates or other material consideration from approved suppliers based on our franchisees’ required purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
approximately 40% to 45% of the on-going operating expenses of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agree and without prior notice to Franchisee, to inspect Franchisee’s Restaurant.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of your Restaurant Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media or engage in any advertising unless expressly approved by us in writing.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative within a market that includes your Restaurant you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ITEM 6 OTHER FEES Type of Fee Amount Due Date Remarks (Note 1) Royalty 6% of Gross Sales Monthly on the 5th Will be debited automatically from (Note 2 and 3) through the end of day of each month your bank account by ACH or other your 7th year of for the preceding means designated by us.
Must the franchisee participate in a gift card program?
YesItem 6
Customer Rewards, and Gift Cards – As designated by us from time to time you must pay to us, our affiliate or our designated vendors, monthly, weekly, and/or per transaction fees related to online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We may require you to purchase, license and use the computer, point of sale, business management, and ordering systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Restaurant.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee cannot substitute or replace the Business Management System in favor of any substitutes or other systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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The vendor opportunity at Paulie Gee's
Paulie Gee's operates 9 total units—5 franchised and 4 company-owned—across four states: New York (2), Ohio (1), Illinois (1), and Maryland (1). The brand grew unit count by 25% year-over-year, signaling active expansion despite its small current footprint. For software vendors, the immediate addressable market is limited to these 9 locations, but the growth trajectory and geographic dispersion into new states suggest a widening aperture for technology sales. The franchise system is independently owned, with no parent company on file, meaning decisions are made at the brand level without corporate overlays.
All 5 franchised units are operated by single-unit operators; no multi-unit operators exist in the system. This operator profile means that while HQ mandates certain systems, individual franchisees may have limited independent purchasing authority. Vendors should approach Paulie Gee's with a clear understanding that the decision-making center is concentrated at headquarters.
Who controls software purchasing
Software purchasing authority rests with Paul Giannone, the Managing Member and Chief Officer, as disclosed in Item 1 of the 2025 Franchise Disclosure Document. No other executives, IT directors, or procurement officers are named. In a system of this size, the founder-level executive typically holds direct veto and approval power over technology selection. Vendors should prepare concise, ROI-focused pitches that respect the lean management structure of a 9-unit concept.
Because all franchisees are single-unit operators, they are unlikely to drive independent software evaluations. The franchisor's mandates and recommendations will carry significant weight. Engaging Giannone directly is the most efficient path to system-wide adoption.
Mandated and current tech stack
The 2025 FDD explicitly mandates QuickBooks Online by Intuit Inc. as the accounting platform. No other mandated technology systems—POS, payroll, inventory, scheduling, or delivery—are disclosed in the available Item 11 extracts. This does not necessarily mean no other systems are in use; it means the franchisor has not codified additional mandates in the disclosure document.
For vendors selling complementary or competitive solutions, the presence of a QuickBooks Online mandate signals a cloud-first, small-business-oriented technology posture. Integration with Intuit's ecosystem may be a relevant talking point. The absence of a mandated POS leaves open the possibility that franchisees select their own point-of-sale systems, though this should be verified in direct conversation with HQ.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract regarding procurement obligations, designated suppliers, or approved vendor programs. This absence suggests that, beyond the QuickBooks Online mandate, the franchisor has not formalized a restrictive procurement structure. Vendors may find a relatively open environment for pitching non-mandated categories.
Franchise agreements run for an initial term of 10 years. Renewal conditions, per Item 17, require 180 days' prior written notice, execution of the then-current franchise agreement, a general release, a renewal fee, and compliance with remodeling and operational standards. These renewal events create natural inflection points for technology evaluation and switching. With the brand's recent growth, new unit openings represent additional windows for vendor engagement.
How to read the Paulie Gee's FDD
The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (the franchisor and its officers), Item 8 (procurement restrictions), Item 11 (mandated systems and suppliers), and Item 17 (renewal and transfer conditions). The document is filed with state franchise regulators and provides the legally mandated disclosures that govern the franchise relationship. Reviewing these items will clarify the boundaries within which technology decisions are made and the contractual hooks that may influence software adoption timing.
For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on unit growth, tech mandates, and decision-maker concentration.
Questions vendors ask
Paulie Gee's, answered from the filing
Paul Giannone, the Managing Member and Chief Officer, is the sole named executive in the FDD and controls purchasing decisions from the New York headquarters.
The 2025 FDD mandates QuickBooks Online by Intuit Inc. No other mandated POS or operational systems are disclosed.
There are 9 total units: 5 franchised and 4 company-owned, located in NY (2), OH (1), IL (1), and MD (1).
The FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language is extracted.
With 10-year initial terms and a 180-day renewal notice requirement, windows may align with franchise agreement cycles. The brand's 25% unit growth suggests near-term expansion opportunities.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Paulie Gee's files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit5
Top states by locations
| NY | 2 |
|---|---|
| OH | 1 |
| IL | 1 |
| MD | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.