Parlor Doughnuts

The vendor opportunity at Parlor Doughnuts

Parlor Doughnuts operates 63 total units—54 franchised and 9 company-owned—across at least six states, with Texas (14), Indiana (14), and Florida (11) as its densest markets. The brand posted 86.2% year-over-year unit growth in its latest filing, signaling an aggressive expansion trajectory. Average unit volume sits at $855,420, with a 5.0% royalty rate and a 10-year initial franchise term. For software vendors, this is a small but fast-scaling target: 63 units today, but a footprint that nearly doubled in the last year. The operator base includes 51 mapped operators, 16 of whom are multi-unit, though no operator exceeds 24 units. That means most buying influence still concentrates at the franchisor level.

Who controls software purchasing

The 2025 FDD lists five key executives in Item 1. Darrick Hayden, Founder and CEO, and Nicole Hunsaker, CPA, MBA, as CFO are the most likely software decision-makers. Josh Tudela (Founder), Jennifer Hayden (Brand & Product Development Officer), and Paul Bair, CPA (retired), MBA (Chief Development Officer) round out the leadership team. No dedicated CIO, CTO, or VP of IT is disclosed, so technology evaluation likely runs through the CEO and CFO directly. For vendors, the pitch should speak to unit-level economics and operational efficiency—the CFO’s lens—while also addressing brand consistency and product quality, which fall under the Brand & Product Development Officer.

Mandated and current tech stack

Parlor Doughnuts mandates one technology system: Toast by Toast, Inc. as its point-of-sale platform. The 2025 FDD does not list any other mandated or recommended software, leaving the rest of the tech stack open. This creates opportunity for vendors in adjacent categories—labor scheduling, inventory management, catering fulfillment, loyalty, and delivery integration—that can layer onto a Toast environment. Because Toast is the mandated POS, any software that integrates natively with Toast will face a lower adoption barrier. Vendors should also note that the FDD’s silence on other tech mandates does not mean the brand lacks those tools; it means they are not contractually required for franchisees.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier framework is not publicly known. Vendors should clarify the approval process directly with the franchisor. On renewals, Item 17 specifies a 5-year renewal term, requiring 6 to 9 months’ written notice, full compliance with the franchise agreement, payment of all monetary obligations, completion of additional training, and a renewal fee equal to 50% of the then-current initial franchise fee. Franchisees must also sign the then-current standard agreement and a general release. This renewal window—6 to 9 months before the end of a 10-year initial term or a 5-year renewal term—creates a predictable, if infrequent, contract review cycle. However, with 86% unit growth, new store openings are the more immediate software sales trigger.

How to read the Parlor Doughnuts FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 lists the executives who control purchasing; Item 11 discloses the mandated Toast POS and the absence of other required tech; Item 17 outlines renewal conditions and timing that may surface software evaluation windows. Item 8, which would normally describe procurement and supplier approval processes, is not extracted here, so vendors should request that detail directly. Use this FDD to map the decision-making structure, not as a complete procurement guide.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit growth, tech mandates, and decision-maker concentration.