HQ-led decisions

Oxford Lawn

Home services

Software purchasing at Oxford Lawn is controlled directly by its Co-Founders, Thomas and Tracie O’Brien, at the brand's Florida headquarters. The franchise currently operates a single company-owned location and mandates Jobber for its operational technology. The addressable market for vendors is extremely limited, consisting of just one unit with no franchised locations mapped.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Jobber
Mandatory
Field serviceItem 11

the designated Business Management System that you must license and use is Jobber

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$126K–$232K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Oxford Lawn

Oxford Lawn presents a micro-opportunity for software vendors. The system consists of exactly 1 total unit, which is company-owned. No franchised locations are mapped in our corpus, and year-over-year unit growth is not disclosed in the 2026 FDD. The brand operates in the home services segment with its headquarters in Florida. For a vendor, the total addressable market is this single location, making it a highly concentrated, low-volume target. The royalty rate is set at 6.0%, and the initial franchise term runs for 10 years.

Who controls software purchasing

Purchasing authority sits entirely at the headquarters level. The FDD lists Thomas O’Brien, President and Co-Founder, and Tracie O’Brien, Vice President, Secretary and Co-Founder, as the executives on file. With no franchisee operators mapped in our corpus, there is no multi-unit owner layer to navigate. A vendor pitching Oxford Lawn is effectively selling directly to the founders, who control the single operational unit. This is a classic owner-operator dynamic where the buyer and the user are the same people.

Mandated and current tech stack

The 2026 FDD mandates Jobber as the operational technology platform. Jobber is a well-known field service management solution covering scheduling, invoicing, and customer management, which aligns with Oxford Lawn’s home services focus. No other mandated or recommended systems are named in the available data. For a software vendor, this means the core operational stack is already locked in. Opportunities may exist in adjacent areas not covered by the Jobber mandate, such as marketing automation, advanced analytics, or financial planning tools, but any pitch must acknowledge the existing commitment to Jobber.

Procurement, renewals, and timing

Procurement signals are thin. Item 8 of the FDD contains no extract, meaning the franchisor’s policy on designated suppliers, approved suppliers, or open purchasing is not disclosed in the data we have on file. This lack of transparency means a vendor must engage the founders directly to understand how they evaluate and onboard new software. On the renewal front, Item 17 provides more clarity. To renew, a franchisee must be in compliance with the Franchise Agreement, provide 180 days’ prior written notice, sign the then-current form of agreement, execute a general release, pay a renewal fee, and meet all other requirements. The renewal term is 10 years. Because there is only one unit and it is company-owned, the renewal mechanics are less about a franchisee’s window and more about the founders’ own strategic planning cycle.

How to read the Oxford Lawn FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Oxford Lawn’s obligations, fees, and operational mandates. The embedded PDF viewer below contains the full filing. Key sections for a software vendor include Item 11 for the Jobber mandate, Item 17 for renewal conditions and timing, and Item 1 for the executive team that controls purchasing. Because the system is so small, the FDD is a quick read that will tell you almost everything you need to know about the single decision-making unit. For a ranked target list that contextualizes Oxford Lawn against higher-opportunity franchise systems, talk to FranCloud.

Questions vendors ask

Oxford Lawn, answered from the filing

Decisions are made by President and Co-Founder Thomas O’Brien and Vice President, Secretary and Co-Founder Tracie O’Brien, who directly oversee the single company-owned unit.
The 2026 FDD mandates Jobber as the operational platform for its locations.
There is 1 total unit, which is company-owned. No franchised locations are currently operating.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved suppliers.
With a 10-year initial term and a 180-day notice requirement for renewal, the window is tied to the single unit's agreement date, which is not disclosed in the FDD.
The FDD was filed with state franchise regulators in 2026. You can read the full document in the embedded PDF viewer below.
Source

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Oxford Lawn2026 FDDView only
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.