HQ-led decisions

One River School

Education

Software purchasing at One River School is controlled at the corporate level, with Founder Matthew Ross and CEO/COO Agnes Mauro listed as key executives in the 2026 FDD. The system already mandates HubSpot, QuickBooks, and Stripe, leaving a narrow but addressable market of 15 total units—only 2 of which are franchised. Vendors should note the high AUV of $649,507 and a 10-year initial term with renewal conditions that may force technology refreshes.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

HubSpotHubSpot, Inc.
Mandatory
CrmItem 11

Presently, we require you to purchase the following hardware and software: ... Hubspot

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

Presently, we require you to purchase the following hardware and software: ... Quickbooks

StripeStripe, Inc.
Mandatory
PaymentsItem 11

Presently, we require you to purchase the following hardware and software: ... Stripe

Live signals

Total units
15
2 franchised
Unit growth YoY
-33.333%
vs prior filing
AUV
$650K
Item 19, 2026
Royalty
9%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$266K–$492K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at One River School

One River School operates 15 locations, 13 of which are company-owned and only 2 franchised. That structure concentrates software purchasing decisions at the corporate level, with no multi-unit operators mapped in our corpus. The average unit volume sits at $649,507, and the royalty rate is 9.0%. Year-over-year unit growth declined by 33.3%, so the addressable unit count is contracting rather than expanding. For a software vendor, the total addressable market is small—15 units—but the high AUV and centralized control mean a single deal can cover nearly the entire system.

Who controls software purchasing

The 2026 Franchise Disclosure Document names three executives in Item 1: Matthew Ross, Founder; Agnes Mauro, Chief Executive Officer and Chief Operating Officer; and Michelle Miserez, Vice President Franchise Development. With no parent company on file and an independent ownership structure, Ross and Mauro are the most likely decision-makers for enterprise-level software. Miserez may influence tools that touch franchisee onboarding or development. Because 13 of 15 units are company-owned, the franchisor effectively acts as its own largest operator, further centralizing procurement.

Mandated and current tech stack

Item 11 of the FDD mandates three specific systems: HubSpot by HubSpot, Inc., QuickBooks by Intuit Inc., and Stripe by Stripe, Inc. HubSpot covers CRM and marketing automation, QuickBooks handles accounting, and Stripe processes payments. No other operational, POS, or LMS mandates are disclosed. Vendors selling adjacent categories—scheduling, student management, payroll, or franchise operations platforms—should note that these three incumbents are locked in by mandate, but gaps may exist around them.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process (designated vs. approved vs. open) is not disclosed in the most recent filing. However, the renewal terms in Item 17 offer a window into contract timing. The initial franchise agreement runs 10 years. To renew, a franchisee must sign the then-current form of agreement, which “may contain materially different terms and conditions than your original Franchise Agreement.” That clause creates a natural re-evaluation point where new technology mandates or vendor changes could be introduced. Franchisees must also make capital expenditures to maintain system uniformity, which may include software upgrades.

How to read the One River School FDD

The 2026 FDD is embedded below. Focus on Item 1 for executive names and ownership structure, Item 11 for the full list of mandated technology and suppliers, and Item 17 for renewal conditions that signal when franchisees may be forced to adopt new systems. Because the system is small and mostly company-owned, the franchisor’s own operational needs will drive software purchasing more than franchisee demand. Use the PDF viewer to verify the exact language around mandated vendors and renewal triggers before building a pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

One River School, answered from the filing

The 2026 FDD lists Matthew Ross (Founder) and Agnes Mauro (CEO/COO) as primary executives. Michelle Miserez (VP Franchise Development) may also influence vendor selection for franchise operations.
One River School mandates HubSpot by HubSpot, Inc., QuickBooks by Intuit Inc., and Stripe by Stripe, Inc. No additional operational or POS mandates are disclosed in the FDD.
There are 15 total units: 13 company-owned and 2 franchised. Year-over-year unit growth declined by 33.3%, indicating recent contraction.
The FDD does not include an Item 8 procurement signal, so whether they use designated suppliers, approved suppliers, or an open model is not disclosed in the most recent filing.
The initial franchise term is 10 years. Renewal requires signing the then-current agreement, which may include materially different terms—creating potential re-evaluation points for technology vendors.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below for full details on Item 1, Item 11, and Item 17 disclosures.
Source

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