The vendor opportunity at Oath Pizza
Oath Pizza operates 31 locations in the US, with 23 franchised and 8 company-owned units as of its 2023 Franchise Disclosure Document. The brand is classified as a quick-service restaurant, and its headquarters are in Delaware. For software vendors, the immediate addressable market is these 31 units. Year-over-year unit growth is not disclosed in the most recent FDD, so the expansion trajectory remains unclear. The royalty rate is 5.5% of gross sales, and the initial franchise term runs for 10 years. Average unit volume (AUV) is not reported in the available data.
Who controls software purchasing
The FDD does not list specific HQ executives by name, making it difficult to pinpoint exact decision-makers. However, the franchisor mandates or strongly recommends Toast as the point-of-sale system, signaling that core technology decisions are centralized at the corporate level. Given the mix of franchised and company-owned locations, purchasing authority for non-mandated software may be distributed. Multi-unit franchisees could have some autonomy, but any tool that integrates with or replaces the mandated POS will likely require HQ approval. Vendors should prepare to engage both corporate leadership and influential franchisees.
Mandated and current tech stack
The only technology explicitly identified in the FDD is Toast, listed as the mandated or recommended POS. No other operational or back-office systems are disclosed in the available Item 11 data. This creates a clear integration point for vendors offering complementary solutions in areas like online ordering, loyalty, inventory management, or labor scheduling that work with Toast. Because the tech stack beyond POS is not detailed, there may be opportunities to introduce new tools, provided they align with the existing Toast infrastructure.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, did not yield an extract in this dataset. As a result, the procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Vendors should inquire directly about any supply chain or software procurement requirements during the sales process. On the renewal side, Item 17 provides a clear window: franchisees in good standing can renew for two successive 5-year terms, assuming the franchisor remains active in the geographic market. These renewal points, along with any new unit openings, represent natural moments when software contracts may be evaluated or replaced.
How to read the Oath Pizza FDD
The 2023 Oath Pizza Franchise Disclosure Document is the primary legal filing that governs the franchise relationship. It contains critical details for software vendors, including Item 11 (franchisor’s obligations) where technology mandates like Toast are listed, and Item 17 (renewal) where contract cycle timing is defined. The FDD was filed with state franchise regulators in 2023 and is embedded below for your review. Focus on Items 8, 11, and 17 to understand procurement rules, tech requirements, and renewal triggers that shape software purchasing opportunities. For a ranked target list of franchise brands aligned with your software, FranCloud can help you prioritize your outreach.