The vendor opportunity at Oath Pizza
Oath Pizza is a quick-service restaurant chain headquartered in Delaware with a small but established footprint. The 2023 FDD reports 31 total units, split between 23 franchised and 8 company-owned locations. The brand's average unit volume (AUV) sits at $987,168, and franchisees pay a 5.5% royalty on a 10-year initial term. For a software vendor, the immediate addressable market is these 31 units, though the operator structure—11 mapped operators, all single-unit owners—means you are selling to a highly centralized decision-making hub, not a network of large multi-unit franchisees.
Who controls software purchasing
All signs point to a headquarters-driven purchasing model. The FDD lists two key executives: Andrew (“Drew”) Kellogg, the President and Chief Executive Officer, and David Jamieson, the Vice President of Operations. With no multi-unit operators in the system, franchisees are unlikely to have the scale or autonomy to make independent, system-wide software decisions. Your pitch needs to land with Kellogg and Jamieson, who control the operational and strategic direction for the entire brand.
Mandated and current tech stack
The 2023 FDD provides no extract for mandated or recommended technology systems. This is a critical data point: it means Oath Pizza does not publicly lock its franchisees into a specific POS, online ordering, or back-of-house platform. For a vendor, this signals an open, unencumbered tech landscape. You are not displacing a deeply entrenched incumbent mandated by the franchisor, but you will need to demonstrate clear ROI to a leadership team that has not standardized a tech stack.
Procurement, renewals, and timing
Procurement rules are a black box in the current FDD. Item 8, which typically outlines designated or approved suppliers, was not extracted, so we do not know if franchisees are restricted in their purchasing. The renewal structure offers some timing insight: the initial 10-year term can be renewed for two additional 5-year terms, provided the franchisee is in good standing and the brand has not exited the market. With no year-over-year unit growth data available, there is no clear signal of an imminent expansion wave that would trigger new-location software rollouts. Your sales cycle will likely depend on penetrating the existing 31-unit base through an HQ-level agreement.
How to read the Oath Pizza FDD
The 2023 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints of selling into this brand. The embedded viewer below contains the full filing. Pay close attention to any undisclosed items you can uncover through direct discovery, as the public record leaves significant gaps in the tech and procurement mandates. For a ranked target list of franchise brands based on your ideal customer profile, FranCloud can help you prioritize your outreach.