From the filings

HQ-led decisions

Oath Pizza

Quick service restaurant

Software purchasing at Oath Pizza is controlled at the headquarters level by President and CEO Andrew (“Drew”) Kellogg and VP of Operations David Jamieson. The most recent Franchise Disclosure Document (2023) does not list any mandated or recommended technology systems, indicating an open tech landscape for vendors. The addressable market is small, with 31 total units (23 franchised, 8 company-owned) across a limited geographic footprint.

For software vendors selling into US franchise brands.

Live signals

Total units
31
23 franchised
Franchised outlet growth
0%
Item 20, last two year-ends
AUV
$987K
Item 19
Royalty
5.5% component; full terms unconfirmed
percentage component
Ad fund
2.5%
percentage component
Initial fee
$15K
per unit
Investment range
$380K–$550K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ordinary royalty terms

5.5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2023)

Recorded percentage components (FY2023)Ad fund 2.5%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 2.5%

Mandated & recommended tech

The systems vendors compete with

1 technology requirement is recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.

ToastToast
Mandatory
POSItem 8

For each Restaurant, you must purchase, install, and use the point of sale (POS) system, inventory management system, financial reporting system, back office computer, and other computer equipment, communications devices, audio/visual equipment and software systems that we specify as they evolve over time. We currently require all franchisees, including those operated at Nontraditional Locations, to use the Toast POS System and associated software. You must purchase this equipment new from Toast, Inc. Gift Cards You must participate in programs we establish relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs. Participation includes both issuing program benefits or credits and accepting them for payment by customers, and may require you to purchase additional equipment. We will coordinate the crediting and debiting of funds among Oath Pizza restaurants based on customer purchases and redemption of stored value. You must also participate in any “frequent guest” or customer loyalty programs we prescribe. You may not offer your own gift card, electronic money, or loyalty program for your Restaurant without our prior approval.

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within thirty (30) days after the end of each of your fiscal quarters, interim unaudited income statements and balance sheets;

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

However, we reserve the right to designate ourselves an approved supplier, or as the only approved supplier, for particular products and services in the future.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We may earn money from the suppliers based on your purchases in the form of rebates, commissions, or other payments.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You may be required to pay a fee, which will not exceed our reasonable costs incurred in evaluating the supplier, regardless of whether or not we approve the supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If we require you to use an approved supplier for a particular item, but you wish to purchase the item from a supplier that we have not approved, you may submit a written request for approval of the supplier, unless it is an item for which there is a Designated Supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration, transfer or termination of this Agreement for any reason, you shall terminate your use of such numbers and listings and assign the numbers and listings to us or our designee, and, at our option, will execute the Conditional Assignment and Power of Attorney – Telephone and On-Line Numbers and…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS), as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You must comply fully with our quality assurance program. The program may include, among other things, inspections of the Restaurant, customer satisfaction surveys, mystery shopper reports, employee satisfaction and perception surveys, health and safety reviews, product and ingredient testing, and observation of food…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

We will periodically inspect the Restaurant and its operations to assist your operations and ensure compliance with the System.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may supplement or amend the Manual from time to time by letter, electronic mail, bulletin, videos, CDs, DVDs, software or other communications concerning the System to reflect changes in the image, specifications and standards relating to developing, equipping, furnishing and operating an Oath Pizza restaurant.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain our acceptance of a site and acquire a possessory or leasehold interest in the site for your Restaurant within 90 days after you sign the Franchise Agreement or we will have the right to terminate the Franchise Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless we have agreed to it in writing, you may not use, register, maintain, or sponsor any URL, social networking platform, blog, messaging system, email account, user name, text address, mobile application, or other electronic, mobile or Internet presence that uses or displays any of the Proprietary Marks (or any…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least $12,500 during the Market Introduction Period (or $7,500 if the Restaurant will be operated from a Nontraditional Location).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend for advertising and marketing in your market area (“Local Store Marketing”) at least $1,000 per month.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must also participate in any “frequent guest” or customer loyalty programs we prescribe.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative is applicable to your Restaurant, you must become a member and begin contributing.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

To maintain and protect our rights in and to our Proprietary Items, you must purchase these items only from the supplier(s) that we designate periodically.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase these items only from approved suppliers, which may include us or an affiliate.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must purchase your food and beverage items, ingredients, supplies, equipment, furnishings, small-wares, merchandise, promotional items, information technology services, credit card processing services, and other products and services that you purchase for operation of or sale in the Restaurant in accordance with…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We will obtain payment by electronic debit to your Account each week.

Must the franchisee participate in a gift card program?

Yes

Item 8

You must participate in programs we establish relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

To promote a consistent image, you agree that you and your employees will comply with such dress code or standards as we may require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Proprietary Marks at all times in the manner we specify (whether in the Manual…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use the Toast point of sale (POS) system and associated software.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require you or your employees to attend and pass additional training programs at your expense.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your Operating Principal and General Manager must attend a national business meeting or annual convention of franchisees for up to three days each year.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

The vendor opportunity at Oath Pizza

Oath Pizza is a quick-service restaurant chain headquartered in Delaware with a small but established footprint. The 2023 FDD reports 31 total units, split between 23 franchised and 8 company-owned locations. For a software vendor, the immediate addressable market is these 31 units, though the operator structure—11 mapped operators, all single-unit owners—means you are selling to a highly centralized decision-making hub, not a network of large multi-unit franchisees.

Who controls software purchasing

All signs point to a headquarters-driven purchasing model. The FDD lists two key executives: Andrew (“Drew”) Kellogg, the President and Chief Executive Officer, and David Jamieson, the Vice President of Operations. With no multi-unit operators in the system, franchisees are unlikely to have the scale or autonomy to make independent, system-wide software decisions. Your pitch needs to land with Kellogg and Jamieson, who control the operational and strategic direction for the entire brand.

Mandated and current tech stack

The 2023 FDD provides no extract for mandated or recommended technology systems. This is a critical data point: it means Oath Pizza does not publicly lock its franchisees into a specific POS, online ordering, or back-of-house platform. For a vendor, this signals an open, unencumbered tech landscape. You are not displacing a deeply entrenched incumbent mandated by the franchisor, but you will need to demonstrate clear ROI to a leadership team that has not standardized a tech stack.

Procurement, renewals, and timing

Procurement rules are a black box in the current FDD. Item 8, which typically outlines designated or approved suppliers, was not extracted, so we do not know if franchisees are restricted in their purchasing. The renewal structure offers some timing insight: the initial 10-year term can be renewed for two additional 5-year terms, provided the franchisee is in good standing and the brand has not exited the market. With no year-over-year unit growth data available, there is no clear signal of an imminent expansion wave that would trigger new-location software rollouts. Your sales cycle will likely depend on penetrating the existing 31-unit base through an HQ-level agreement.

How to read the Oath Pizza FDD

The 2023 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints of selling into this brand. The embedded viewer below contains the full filing. Pay close attention to any undisclosed items you can uncover through direct discovery, as the public record leaves significant gaps in the tech and procurement mandates. For a ranked target list of franchise brands based on your ideal customer profile, FranCloud can help you prioritize your outreach.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Oath Pizza, answered from the filing

The 2023 FDD lists Andrew (“Drew”) Kellogg (President and CEO) and David Jamieson (VP of Operations) as the key executives. These are your primary targets for any enterprise-level software pitch.
The 2023 FDD does not capture any mandated or recommended technology systems. This lack of a mandate means the existing tech stack is not publicly defined, presenting a greenfield opportunity for vendors.
As of the 2023 FDD, Oath Pizza has 31 total units: 23 franchised and 8 company-owned. The operator footprint is small, with 11 mapped operators, none of whom are multi-unit owners.
The procurement model is not disclosed in the 2023 FDD. Item 8, which would detail designated or approved suppliers, provided no extract, so the purchasing restrictions for franchisees remain unknown.
The initial franchise term is 10 years. Renewals are for two successive 5-year terms, contingent on good standing and the brand remaining in the market. No recent unit growth data is available to signal imminent new openings.
The 2023 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to conduct your own deep-dive analysis.
Source

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Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

Oath Pizza2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

9 operators run 10 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit8
2–9 units1

Top states by locations

CA2
NJ2
OH1
WA1
DE1

Ownership

The portfolio behind Oath Pizza

Ownership: Oath Pizza.

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Read the original filing for definitions, conditions, and qualifications.