HQ-led decisions

Oath Pizza

Quick service restaurant

Software purchasing at Oath Pizza is controlled at the headquarters level by a lean executive team led by President and CEO Andrew (“Drew”) Kellogg. The brand currently mandates Toast by Toast, Inc. as its point-of-sale system across a small but focused network of 31 total units, 23 of which are franchised. For software vendors, this represents a compact, centrally governed account where a single decision-maker can unlock the entire system.

Live signals

Total units
31
23 franchised
Unit growth YoY
0%
vs prior filing
AUV
$987K
Item 19, 2023
Royalty
5.5%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$15K
per unit
Investment range
$380K–$550K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Toast
Mandatory
POSItem 11

only be available through us and/or designated suppliers. You must use the Toast point of sale (POS) system and associated software. You must purchase this POS equipment new from Toast, Inc. The POS s

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Oath Pizza

Oath Pizza is a quick-service restaurant concept headquartered in Delaware and owned by New Oath Pizza, LLC. According to its 2023 Franchise Disclosure Document, the system consists of 31 total units—23 franchised and 8 company-owned. This is a compact network, which means a software vendor can cover the entire brand by winning a single headquarters-level decision. The royalty rate is 5.5% of gross sales, and the initial franchise term runs 10 years. While average unit volume is not disclosed in the most recent FDD, the centralized purchasing dynamic makes this an efficient target for vendors who sell into franchise systems.

Who controls software purchasing

The 2023 FDD lists two executives in Item 1: Andrew (“Drew”) Kellogg, President and Chief Executive Officer, and David Jamieson, Vice President of Operations. In a system of this size, the CEO and VP of Operations are the likely software buying center. There is no separate CIO or CTO named in the filing, so any technology pitch should be directed to this leadership pair. Because the brand mandates a specific POS and shows no evidence of multi-unit operator autonomy in the FDD, software purchasing authority sits firmly at headquarters.

Mandated and current tech stack

Oath Pizza mandates Toast by Toast, Inc. as its point-of-sale system. This is the only technology vendor explicitly named in the 2023 FDD. No other mandated or recommended systems—such as back-of-house, payroll, inventory, or loyalty platforms—are disclosed. For a vendor selling complementary or adjacent software, the Toast mandate signals an existing cloud-based infrastructure and a leadership team that has already made a deliberate technology choice. Integration with or differentiation from Toast will be a central part of any pitch.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. On renewals, Item 17 states that a franchisee in good standing can renew for two additional 5-year terms, provided Oath Pizza is still franchising and has not withdrawn from the geographic market. The initial 10-year term and these 5-year renewal windows create natural points when franchisees may reevaluate their technology stack. Year-over-year unit growth is not disclosed in the filing, so the pace of new-store openings is unclear.

How to read the Oath Pizza FDD

The full Oath Pizza 2023 Franchise Disclosure Document is embedded below. This is the primary source for understanding the legal and operational constraints that shape software purchasing at this brand. Key sections for vendors include Item 1 (executives), Item 11 (mandated technology), and Item 17 (renewal and term). Because the FDD is filed with state franchise regulators, it reflects the brand’s current obligations and disclosures as of the filing year. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize accounts like Oath Pizza.

Questions vendors ask

Oath Pizza, answered from the filing

President and CEO Andrew (“Drew”) Kellogg and VP of Operations David Jamieson are the key executives listed in the FDD. They represent the buying center for technology decisions.
The 2023 FDD mandates Toast by Toast, Inc. as the point-of-sale system. No other mandated or recommended technology vendors are disclosed in the filing.
Oath Pizza operates 31 total units in the US, comprising 23 franchised locations and 8 company-owned restaurants, as disclosed in the 2023 FDD.
The 2023 FDD does not include an Item 8 procurement extract, so the designated or approved supplier model is not publicly disclosed in the filing.
The initial franchise term is 10 years, with two 5-year renewal options. Contract windows may align with renewal cycles or new unit openings, though unit growth data is not disclosed.
The Oath Pizza FDD was filed with state franchise regulators in 2023. You can view the embedded PDF viewer below to read the full disclosure document.
Source

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Oath Pizza2023 FDDView only
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Operator footprint

Who runs the locations

11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit11

Top states by locations

CA2
NJ2
WI1
OH1
WA1

Ownership

The portfolio behind Oath Pizza

holding_company of New Oath Pizza, LLC.

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.