Novus

The vendor opportunity at Novus

Novus operates a network of 123 franchised automotive service locations, all of which are required to use a tightly controlled set of technology systems mandated by the franchisor. For software vendors, this means the entire system is addressable through a single point of contact at the headquarters level. The average unit volume sits at $351,734, with a 6% royalty rate flowing back to the franchisor on a standard 10-year initial term. The system contracted slightly year-over-year, with a -3.9% decline in total units, but the remaining 123 locations represent a concentrated opportunity, particularly in Minnesota where the footprint is densest.

Who controls software purchasing

The buying center at Novus is clearly defined at the corporate level. President Steve Leal sits at the top of the organization, with financial oversight provided by Chief Financial Officer Daniel Hogg and Global Vice President of Finance Hubert So. Greg Bergman, Vice President of Legal Affairs and General Counsel, is likely involved in vendor contract review. For initial outreach, Daryll O’Keefe, Vice President of Business Development for North America, is the most directly relevant executive. The operator base consists entirely of single-unit franchisees, with no multi-unit operators on file, meaning no franchisee has enough leverage to independently influence technology decisions. All purchasing authority is retained by the franchisor.

Mandated and current tech stack

The FDD is explicit about the technology Novus requires its franchisees to use. The point-of-sale software is mandated, though the specific vendor is not named in the available extracts. Accounting software is also mandated. On the marketing and customer engagement side, the stack is heavily branded: Eulerity is mandated, alongside three Novus-branded programs—the NOVUS Online Marketing Program, NOVUS Reputation Management, and NOVUS Social Media Campaigns. Launch Tech is also listed as a named system. This configuration leaves little room for franchisees to adopt alternative solutions, but it does create a clear map for vendors who can integrate with or replace these mandated components at the franchisor level.

Procurement, renewals, and timing

The FDD does not include an extract from Item 8, so the formal procurement structure—whether Novus operates as a designated supplier, approved supplier, or open market—is not disclosed in the most recent filing. However, the pattern of mandated systems strongly suggests a centralized, designated-supplier model. The initial franchise term is 10 years, and Item 17 indicates that renewals are offered under the same terms available to new franchisees acquiring a similar type of franchise at the time of reacquisition. This means contract cycles are long, but when a renewal wave approaches, the franchisor has the contractual flexibility to introduce new technology requirements across the system.

How to read the Novus FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding Novus's technology mandates, procurement rules, and decision-making structure. Item 11 details the specific systems franchisees must use, while Item 8 would outline any restrictions on supplier choice. The executive team listed in Item 1 identifies the individuals who control purchasing. For vendors evaluating whether to pitch Novus, the FDD confirms a 123-unit system with centralized control and a heavily mandated tech stack, making it a straightforward but competitive target. For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize your outreach.