Sysco
Mandatoryr of certain required food and non-food products offered by System franchisees. All Nothing Bundt Cakes franchisees must participate in the program and must purchase products from Sysco under the agre
From the filings
+18.635% units YoYHQ-led decisions
Nothing Bundt Cakes
Quick service restaurantSoftware purchasing at Nothing Bundt Cakes is controlled at the corporate level, led by Chief Marketing & Digital Officer Sean Gleason. The chain mandates a proprietary software program across its 660 locations (643 franchised, 17 company-owned), with DoorDash as a named delivery integration. The addressable market spans 660 units, heavily concentrated in Florida, Texas, Georgia, and California.
For software vendors selling into US franchise brands.
Live signals
Total units
660
643 franchised
Unit growth YoY
+18.635%
vs prior filing
AUV
$1.48M
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
5%
national + local
Initial fee
$45K
per unit
Investment range
$667K–$1.03M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
ge or other presence on the Internet through any current or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram,
Instagram
r presence on the Internet through any current or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat,
LinkedIn
rrent or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat, Yelp, Trip Advisor, LinkedIn, Plaxo, Twi
Snapchat
on the Internet through any current or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat, Yelp, Trip
Twitter
ocial networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat, Yelp, Trip Advisor, LinkedIn, Plaxo, Twitter and YouTube,
Uber Eats
e Franchise Agreement. Third-Party Delivery Service Providers See Item 12 of this disclosure document for a description of our third-party delivery service provider program (e.g., Uber Eats or Door Da
Yelp
ernet through any current or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat, Yelp, Trip Advisor,
YouTube
king or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat, Yelp, Trip Advisor, LinkedIn, Plaxo, Twitter and YouTube, that uses a
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
During its fiscal year ended December 29, 2024, our affiliate, NBC Distribution, derived revenues of $118,595,761 from required franchisee purchases or leases.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have the right to require that any advertising cooperative and/or franchisee advisory council be formed, changed, dissolved or merged.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right, under the Franchise Agreement, to change the standards and specifications applicable to operation of the franchise, including standards and specifications for Products and related services, Product packaging, presentation and delivery, vehicles and vehicle wrapping, signs, furnishings, supplies…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our fiscal year ended December 29, 2024, we did not derive any revenue from required franchisee purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to receive payments from suppliers on account of their dealings with you and other franchisees and to use all amounts we receive without restriction (unless instructed otherwise by the supplier) for any purpose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
In the event you wish to purchase any unapproved item, including inventory, and/or acquire approved items from an unapproved supplier, you must provide us the name, address and telephone number of the proposed supplier, a description of the item you wish to purchase, a sample of the item, and the purchase price of…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
cease using and assist in transferring all of your telephone numbers to us
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
This includes taking all steps, including but not limited to those related to visibility and management of your Bakery’s network, that are necessary to ensure that your Bakery is compliant with all Payment Card Industry Date Security Standards (PCI DSS) requirements, as such standards may be revised and modified by…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Inspect the Bakery and observe its operations.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We have the right, under the Franchise Agreement, to change the standards and specifications applicable to operation of the franchise, including standards and specifications for Products and related services, Product packaging, presentation and delivery, vehicles and vehicle wrapping, signs, furnishings, supplies…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Bakery from a location which we approve (“Approved Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are prohibited from establishing or maintaining a separate website, or otherwise maintaining a splash page or other presence on the Internet through any current or future social networking or reviews site in connection with the operation of your Bakery, including without limitation, Facebook, Instagram, Snapchat…
Is a minimum grand opening advertising spend required?
YesItem 7
You must pay to us $10,000 when you execute a franchise agreement, and we will spend this amount on an opening advertising program for initial marketing, advertising and promotions in your Territory.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative is established applicable to your Bakery, you must participate in and contribute to the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All Nothing Bundt Cakes franchisees must participate in the program and must purchase products from Sysco under the agreed-upon pricing structure.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all food and beverage items and other inventory, equipment, fixtures, furnishings, computer hardware and software, product display units, signs, uniforms, supplies, Bakery design and layout services, and materials from us or designated or approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Presently, these amounts are collected on Tuesday of each week via an electronic funds transfer program (the “EFT Program”) under which we automatically deduct such amounts from your bank account.
Must the franchisee participate in a gift card program?
YesItem 8
You must market, offer, sell, and redeem gift cards in the manner we specify.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In any event, you are personally responsible for the operation of your Bakery(s) and your Bakery must at all times be staffed with an Operator who has successfully completed our initial training program.
Must employees wear uniforms specified by the franchisor?
YesItem 8
you must use us, our affiliates, or approved and designated suppliers, for all inventory items, merchandise, printing supplies, printed materials, uniforms, brochures, equipment, fixtures, furnishings, product display units, signs, uniforms, supplies, and other goods and services used in connection with operating a…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You will be required to install the POS System we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information the computer system generates, without compensation to you, and we may share revenue and other data concerning your Bakery with other franchisees in the System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Periodically offer or require refresher training programs and courses and pay our then current fee or tuition for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We will require you to attend the Annual Conference and to pay our then-current registration fee.
The filing answers no to 2 questions
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Nothing Bundt Cakes
Nothing Bundt Cakes operates 660 bakeries across the United States, 643 of which are franchised and 17 company-owned. The brand posted an average unit volume of $1,480,010 in its 2025 FDD, with year-over-year unit growth of 18.6%. For software vendors, the addressable market is the full 660-unit system, though the franchise-heavy structure means any sale must satisfy both corporate mandates and the economics of individual operators.
The chain is owned by NBC Funding LLC and is classified as a quick-service restaurant. Its footprint is concentrated in four states: Florida (244 units), Texas (169), Georgia (131), and California (107). Illinois adds another 58 units. The operator base is fragmented: of 637 mapped operators, 531 run a single unit, 87 run between two and nine, and 19 run between 10 and 24. No operator controls 25 or more units. This fragmentation means corporate-level technology mandates are the primary lever for software adoption; selling unit-by-unit is impractical at scale.
Who controls software purchasing
The most relevant executive for technology vendors is Sean Gleason, Chief Marketing & Digital Officer. His title signals direct ownership of digital and technology decisions. The broader buying center includes CEO Dolf A. Berle, CFO Jennifer Ellis, and Chief Development Officer Joel Larkin. Chief Legal Officer Camille Penniman would be involved in any enterprise-level software agreement. Because the brand mandates a proprietary software program, the digital team under Gleason likely controls the core technology roadmap, with finance and legal reviewing major contracts.
Mandated and current tech stack
The 2025 FDD mandates a proprietary software program for all franchisees. The document does not name a third-party POS vendor, suggesting the proprietary system handles point-of-sale and operational functions in-house. DoorDash is explicitly named as a delivery integration, indicating the brand has at least one active third-party marketplace relationship. No other mandated or recommended technology vendors are disclosed in the FDD. For vendors selling adjacent software—inventory, labor scheduling, loyalty, catering, or analytics—the absence of named incumbents in the FDD may signal whitespace, but any integration would need to work alongside the proprietary core system.
Procurement, renewals, and timing
The FDD does not include Item 8 procurement signals in the provided data, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Vendors should anticipate a corporate-controlled evaluation process for any technology that touches operations, given the mandated proprietary software.
Renewal conditions in Item 17 create a predictable trigger for technology upgrades. Franchisees must complete all hardware and software updates to bring their bakery into full compliance with then-current system standards no later than 90 days before their 10-year term expires. They must also complete a reimage survey between six and twelve months before expiration. With 643 franchised units on staggered 10-year cycles, a portion of the system is approaching renewal-driven tech refreshes each year. The renewal fee is 50% of the then-current initial franchise fee, and franchisees must execute the then-current form of franchise agreement, which may include updated technology obligations.
How to read the Nothing Bundt Cakes FDD
The full 2025 FDD is embedded below. For software vendors, the most actionable sections are Item 11 (franchisor assistance, advertising, and technology), which details the mandated proprietary software program and any other required systems, and Item 17 (renewal, termination, transfer), which defines the upgrade triggers. Item 8 (restrictions on sources of products and services) would clarify the procurement model, though those signals are not present in the extracted data. Cross-reference the executive team in Item 1 with the technology mandates in Item 11 to map the buying center before outreach.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize the right brands.
Questions vendors ask
Nothing Bundt Cakes, answered from the filing
The Chief Marketing & Digital Officer, Sean Gleason, is the most relevant executive for software decisions. The buying center also includes the CEO (Dolf Berle) and CFO (Jennifer Ellis) for major technology investments.
The 2025 FDD mandates a proprietary software program for franchisees. DoorDash is explicitly named as a delivery integration. No other third-party POS or operational systems are disclosed as mandated in the FDD.
There are 660 total units, of which 643 are franchised and 17 are company-owned. The brand operates in the quick-service restaurant segment, with the heaviest concentration in Florida (244 units) and Texas (169 units).
The FDD does not disclose a specific procurement model in the provided data. Item 8 procurement signals are absent, so it is unclear whether the chain uses designated suppliers, approved suppliers, or an open procurement model for non-mandated technology.
Renewal conditions require franchisees to update hardware and software to current standards 90 days before their 10-year term expires. With 643 franchised units on staggered 10-year cycles, renewal-driven tech upgrades create recurring opportunities.
The FDD was filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates, Item 8 procurement rules, and Item 17 renewal conditions in detail.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Nothing Bundt Cakes files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
948 operators run 1,546 mapped locations. 106 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit842
2–9 units87
10–24 units19
Top states by locations
| FL | 276 |
|---|---|
| TX | 235 |
| CA | 167 |
| GA | 144 |
| IL | 81 |
Ownership
The portfolio behind Nothing Bundt Cakes
unknown of nbc funding.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.