HQ-led decisions

No-H2O Franchising

Automotive services

Software purchasing at No-H2O Franchising is controlled at headquarters, where Chief Technical Officer Lucia Scerbikova oversees tech development and app services. The franchisor mandates QuickBooks by Intuit Inc. and Xendoo across its 6-unit system. With only 5 franchised locations and 1 company-owned unit, the addressable market is small but tightly standardized.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

We require you to purchase and use a computer system and software including: ... QuickBooks software

Xendoo
Mandatory
AccountingItem 11

We require you to purchase and use a computer system and software including: ... Xendoo bookkeeping software

Live signals

Total units
6
5 franchised
Unit growth YoY
0%
vs prior filing
AUV
Item 19, 2022
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$135K–$163K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at No-H2O

No-H2O Franchising operates 6 total locations in the automotive services space — 5 franchised units and 1 company-owned unit. The system is small, which means a software vendor’s addressable market is limited to those 5 franchised locations plus any future growth. The 2022 FDD does not disclose year-over-year unit growth, so expansion velocity is unknown. Average unit volume (AUV) is also not disclosed. Royalties run at 8.0% of gross revenue, and the initial franchise term is 10 years.

For a vendor, the opportunity here is less about scale and more about locking in a mandated stack early. If you can replace or integrate with the existing mandated tools, you may capture the entire system in one sale.

Who controls software purchasing

The 2022 FDD lists Lucia Scerbikova as Chief Technical Officer for Tech Development App Services. She is the named technology executive and the most logical entry point for any software pitch. Other HQ executives on file include President and COO Emmet O’Brien, COO David Gullotti, Franchise Business Consultant Steve Fowler, and Operations Manager Paul Boylan. While Scerbikova owns the tech function, a full buying committee may include operations leadership given the small team size.

No multi-unit operators are mapped in our corpus, so all purchasing influence appears concentrated at the franchisor level. This is a pure HQ-driven sales motion.

Mandated and current tech stack

The 2022 FDD mandates two systems: QuickBooks by Intuit Inc. and Xendoo. No other operational, POS, or marketing technology is named as mandated or recommended. This creates a clear picture of the current stack — accounting and bookkeeping are standardized, while other categories (scheduling, CRM, inventory, payroll) may be open or handled ad hoc. Vendors selling into adjacent categories should assume no incumbent and prepare to demonstrate value from scratch.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions, was not extracted in our corpus. Without that data, we cannot confirm whether No-H2O operates a designated-supplier model, an approved-supplier list, or an open procurement environment. Vendors should clarify this directly in discovery.

Renewal timing offers a potential window. The initial 10-year term can be extended for two additional 5-year periods, but renewal requires signing the then-current franchise agreement and complying with all then-current standards — including technology standards. If the franchisor updates its tech mandates between now and a renewal wave, franchisees will be compelled to adopt new systems. With only 6 units and no disclosed growth rate, however, renewal-driven opportunities will be infrequent and small in number.

How to read the No-H2O FDD

The full 2022 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the legal and operational disclosures that underpin every data point on this page. Review Item 11 for the complete list of franchisor obligations around technology, Item 8 for any procurement restrictions (if present in the full text), and Item 1 for the executive roster. For vendors building a ranked target list of franchise systems, FranCloud can help you prioritize based on tech mandates, decision-maker access, and unit economics.

Questions vendors ask

No-H2O Franchising, answered from the filing

CTO Lucia Scerbikova is the named technology executive in the 2022 FDD. As Chief Technical Officer for Tech Development App Services, she is the most likely buyer or influencer for software decisions.
The 2022 FDD mandates QuickBooks by Intuit Inc. and Xendoo. No POS or other operational systems are disclosed as mandated or recommended in the filing.
No-H2O Franchising has 6 total units: 5 franchised and 1 company-owned, according to the 2022 FDD. The brand operates in the automotive services segment.
The 2022 FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model is not publicly disclosed.
Initial franchise terms are 10 years, with two optional 5-year renewals. Renewal requires signing the then-current franchise agreement, which may trigger technology reviews. No recent unit growth data is available to signal near-term expansion.
The 2022 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to read the full document and verify the data cited on this page.
Source

Read the filing itself

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No-H2O Franchising2022 FDDView only
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