Headquarters picks the CRM
The filing makes headquarters the decision point for a CRM, not the owners.
Franchise agreement · 2025 filingFrom the filings · Professional services
Natural Awakenings franchise
47 locations. Headquarters picks supplies and the CRM.
Older dataFrom the 2025 filing on record. A newer filing is overdue, so these figures may have changed.Updated September 2026
Total investment
$60K to $86K
Item 7
Locations
47
Item 20
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For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$50K
Item 5 · per location
Royalty
7%
Item 6 · full terms unconfirmed
Ad fund
2%
Item 6 · percentage component
Tech fee
$557/mo
Item 6
Term
5 years
Item 17
Franchised
98%
Item 20 · 46 of 47
For vendors
What decides a sale into Natural Awakenings
Headquarters designates the suppliers
Owners buy from the suppliers the franchisor designates, so supply deals are made with headquarters.
Franchise agreement · 2025 filingMostly single-location owners
About 1 in 38 owners runs more than one location.
Item 20 · 2025 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Natural Awakenings, with the clauses that matter to you.
- The system the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map38 owners by state, and the 1 who run several locations
- 19 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Answered from the filing
Natural Awakenings franchise questions
How much does a Natural Awakenings franchise cost?
The 2025 FDD puts the total investment at $59,550 to $86,275, including a $49,500 initial fee.
How many Natural Awakenings locations are there?
The 2025 FDD lists 47 locations, 46 of them franchised and 1 run by the company.
Who owns Natural Awakenings?
KnoWEwell, P.B.C. is the parent company of Natural Awakenings.
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Tell me when Natural Awakenings refiles
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.