OpenTableOpenTable
Mandatoryicenses; social media; music; gift cards; accounting software; CO2 and nitrogen You must use the following services: • our wait list and reservations management systems, currently OpenTable; • our poi
From the filings
HQ-led decisions
NAPA Kitchen & Wine
Quick service restaurantNAPA Kitchen & Wine operates a single company-owned unit in Virginia, under parent DJB Hospitality Holding alongside sibling brand Sedona Taphouse. The 2025 FDD mandates OpenTable and PAR, with President and CEO Dennis Barbaro leading purchasing directly. This is a small, wholly corporate-controlled account inside a larger hospitality group.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
4.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$35K
per unit
Investment range
$2.12M–$3.52M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
such advertising within 15 days after we receive it from you. (Franchise Agreement, Sections 1.7.4 and 1.7.13.) Social Media We have established social media accounts on Twitter, Facebook and Instagra
InstagramMeta
sing within 15 days after we receive it from you. (Franchise Agreement, Sections 1.7.4 and 1.7.13.) Social Media We have established social media accounts on Twitter, Facebook and Instagram that are i
PaytronixPaytronix
you owe. When your customer pays at your franchised restaurant using a gift card, we include the amount paid by gift card as part of your Gross Sales for determining royalty fees. Paytronix will remit
TwitterX
isapprove such advertising within 15 days after we receive it from you. (Franchise Agreement, Sections 1.7.4 and 1.7.13.) Social Media We have established social media accounts on Twitter, Facebook an
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
In other words, we will have independent access to the information generated and stored in your cash register or computer systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
In addition, we will have the right, upon notice to you: (i) to require you to submit to us quarterly and annual balance sheets and income statements for the Franchised Business, prepared in accordance with generally accepted account- ing principles consistently applied, in the format we prescribe, and verified as…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify or change the System Standards from time to time, and upon notice to you, we may make additions to, deletions from or revisions in the Manual to reflect such modifications or changes.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may derive revenue in the form of commissions or rebates that third party suppliers pay to us or our affiliates based on their sales of certain products to you.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay all of our costs of the inspection and evaluation, including reasonable reimbursement our staff’s wages for their time spent in such evaluation, and the actual cost of any independent laboratory test.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
However, if you wish to use any such item for a supplier or source that we have not previously designated or approved, you or your proposed alternative supplier must submit to us a written request for such approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
as we require upon termination or expiration, at our option, you either (a) will assign to us or our designee all of your right, title and interest in and to your telephone numbers, websites, domain names, directory listings and meta tags associated with the Mark (the “Listings”) notify the telephone company and all…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers such evaluation forms as we periodically prescribe and to participate and request your customers to participate in any surveys performed by us or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Provide regular operational reviews and advise you from time to time regarding the opera- tion of the Franchised Business based on reports you submit to us and inspections we make, to ensure your compliance with the System Standards and to recommend improvements.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may modify or change the System Standards from time to time, and upon notice to you, we may make additions to, deletions from or revisions in the Manual to reflect such modifications or changes.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must review the lease before you sign it to ensure that our minimum lease requirements have been met.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to conduct a grand opening public relations and advertising program for the Franchised Business during the period commencing 30 days before and ending 60 – 20 – 2025 Version days after its opening and to expend at least $5,000 for such program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You agree to spend annually for advertising and promotion of the Franchised Business not less than 2% of the Gross Sales of the Franchised Business (as defined in Section 2.1.3).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree to participate in each gift card, customer loyalty card, mobile app and other similar program that we periodically estab- lish or approve for use at NKW Restaurants either in your area or nationally, for all franchised NKW Restaurants that you or any affiliate of yours owns.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we designate suppliers for any food items, beverage items, supplies, fixtures, furnishings, equip- ment, computer systems or other products used or offered for sale in your restaurant, you must obtain these items from those suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You agree to use in the operation of the Franchised Business only those brands and models or types of equipment, supplies, furniture, signs and other products and services that we have designated or approved for NKW Restaurants.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to use in the Franchised Business only such email addresses as we authorize and you will comply with such policies as we prescribe from time to time for email use.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payments will be made via electronic funds trans- fer, initiated by us, for all amounts owed on the date due thereof.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in our company-wide gift card program, which we may modify or terminate in our discretion.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 11
(Franchise Agreement, Section 1.5.1.) Before you open your franchised restaurant for business, we require your operating manager and at least two other managers from your business (so 3 total) to attend and complete our initial six-week training program to our satisfaction.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must use the following services: • our wait list and reservations management systems, currently OpenTable; • our point of sale system, currently Toast POS, and its product mix and sales reports;
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
In other words, we will have independent access to the information generated and stored in your cash register or computer systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
(Franchise Agreement, Section 1.5.6.) We will charge an additional fee of $350 per day per employee plus travel and living expenses for our personnel if we provide any training at your request that is not mandatory.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at NAPA Kitchen & Wine
NAPA Kitchen & Wine is a single-unit, company-owned quick-service concept headquartered in Virginia. Its 2025 FDD makes no financial performance representation, reports a 4.5% royalty over a 10-year initial term, and sits under parent DJB Hospitality Holding alongside sibling brand Sedona Taphouse — a multi-brand hospitality group worth accounting for in any pitch.
Who controls software purchasing
Item 2 names President and CEO Dennis Barbaro and Vice President of Operations Abdel Rafai. With the sole location company-owned, purchasing runs directly through this two-person leadership team rather than any franchisee network.
Tech named in the FDD, and what is actually required
Item 8 mandates OpenTable for reservations, and Item 11 mandates PAR for point-of-sale — both contractual requirements. Facebook, Instagram, Paytronix and Twitter/X are also named in Item 11, but none of the four carries a mandate.
Procurement, renewals, and timing
Item 8 designates suppliers only, giving the franchisor the right to name required sources for specific categories, though franchisees may propose an alternative supplier for approval. The 10-year initial term renews on 12-to-24 months' notice, requiring updated equipment and premises, a new agreement that may carry materially different terms, and a renewal fee equal to 25% of the initial franchise fee.
How to read the NAPA Kitchen & Wine FDD
The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Items 2, 8, 11, 17 and 19 directly. Talk to FranCloud for a ranked list of similar targets.
Questions vendors ask
NAPA Kitchen & Wine, answered from the filing
NAPA Kitchen & Wine's single unit is company-owned, so President and CEO Dennis Barbaro and Vice President of Operations Abdel Rafai control purchasing directly — there is no franchisee layer.
The FDD mandates OpenTable for reservations (Item 8) and PAR for point-of-sale (Item 11). Facebook, Instagram, Paytronix and Twitter/X are also named in Item 11, but none of the four is required.
NAPA Kitchen & Wine operates 1 company-owned location, per its 2025 FDD; the brand is a sibling concept to Sedona Taphouse under parent DJB Hospitality Holding.
Item 8 designates suppliers only, with the franchisor able to name required sources for specific goods; franchisees may propose an alternative supplier for approval.
Item 19 makes no financial performance representation, and the 10-year initial term renews on 12-to-24 months' notice with a new agreement that may carry materially different terms plus a renewal fee equal to 25% of the initial franchise fee.
The 2025 FDD was filed with state franchise regulators; use the embedded PDF viewer below to read Items 2, 8, 11, 17 and 19 in full.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment NAPA Kitchen & Wine files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. NAPA Kitchen & Wine’s latest FDD reports no franchised locations.
Ownership
The portfolio behind NAPA Kitchen & Wine
strategic_multibrand of DJB Hospitality Holding.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.