Facebook
ible, you may do cooperative advertising with other Mystic Lobster Roll Co. franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, L
HQ-led decisions
Mystic Lobster Franchise
Quick service restaurantSoftware purchasing at Mystic Lobster Franchise is controlled at the headquarters level, with Co-CEOs Philip Tretola and Renee Tretola and Director of Operations & Development Evan Stein named in the 2024 FDD. The system currently mandates Shift4 as its point-of-sale platform across all 11 franchised locations. This small but growing quick-service restaurant concept represents a concentrated addressable market for vendors targeting franchise systems.
Live signals
Total units
11
11 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
5.75%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$102K–$140K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7.75%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
Instagram
l establish on your behalf, you are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, FourSquar
LinkedIn
operative advertising with other Mystic Lobster Roll Co. franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube or
Shift4
le system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System. The current POS System requirement is the Shift4 POS, which in
Snapchat
rmitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, FourSquare, LinkedIn, Twitter, Snapchat, personal b
Twitter
may do cooperative advertising with other Mystic Lobster Roll Co. franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y
YouTube
advertising with other Mystic Lobster Roll Co. franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube or any other
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Mystic Lobster Franchise
Mystic Lobster Franchise is a quick-service restaurant concept headquartered in New Jersey with 11 franchised units as of its 2024 Franchise Disclosure Document. The company-owned unit count is not disclosed. The system pays a 5.75% royalty on gross sales, and the initial franchise term runs 10 years. Average unit volume is not reported in the FDD. For software vendors, the addressable market is small but concentrated: 11 locations under a single franchisor with a clear HQ-driven decision-making structure.
Year-over-year unit growth is not disclosed in the filing, and no operator footprint is mapped in our corpus. The brand appears independently owned, with no parent company on file. This means the Tretola-led leadership team likely holds direct authority over technology mandates and procurement policy without a larger corporate layer.
Who controls software purchasing
The 2024 FDD Item 1 names five executives: Co-Chief Executive Officers Philip Tretola and Renee Tretola, Director of Operations & Development Evan Stein, and National Training Managers Rachael Anderson-Beltran and Zachary Anderson. In a system of this size, the Co-CEOs and the Director of Operations & Development are the most probable decision-makers for software evaluation and purchasing. Vendors should expect a lean, founder-led buying process rather than a formal IT or procurement department.
Mandated and current tech stack
Shift4 is the only technology vendor mandated in the 2024 FDD, serving as the point-of-sale system across all franchised locations. No other operational, accounting, payroll, inventory, or scheduling platforms are named as mandated or recommended in the filing. This creates a greenfield opportunity for vendors in adjacent categories, provided they can demonstrate integration with Shift4 and value for a small, franchised network.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Vendors should inquire directly about supplier qualification requirements during initial outreach.
Renewal terms are outlined in Item 17. Franchisees in good standing may sign a successor agreement for up to two additional terms of five years each, unless the franchisor has determined, in its sole discretion, to withdraw from the geographical area. The initial 10-year term and the potential for two 5-year renewals mean franchisee relationships can span up to 20 years, creating long windows for technology adoption and switching.
How to read the Mystic Lobster Franchise FDD
The 2024 FDD is embedded below. It was filed with state franchise regulators and contains the full legal disclosures for the system. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement), and Item 17 (renewal and termination). Because the system is small and privately held, the FDD is the primary source of structured intelligence on purchasing authority and tech mandates.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Mystic Lobster Franchise, answered from the filing
The 2024 FDD lists Co-CEOs Philip Tretola and Renee Tretola, plus Director of Operations & Development Evan Stein. These executives form the likely buying center for technology decisions.
Shift4 is the mandated point-of-sale system, as disclosed in the 2024 FDD. No other mandated or recommended technology vendors are named in the filing.
The system comprises 11 total units, all of which are franchised. Company-owned unit counts are not disclosed in the 2024 FDD.
The 2024 FDD does not include an Item 8 procurement extract. The specific designated-supplier or approved-supplier structure is not publicly disclosed.
Initial franchise terms run 10 years. Renewal is available for two additional 5-year terms, subject to good standing and the franchisor's discretion to remain in the geographic area.
The 2024 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to read the full document.
Source
Read the filing itself
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View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mystic Lobster Franchise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
16 operators run 16 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit16
Top states by locations
| NJ | 9 |
|---|---|
| FL | 4 |
| SC | 1 |
| TN | 1 |
| WI | 1 |
Ownership
The portfolio behind Mystic Lobster Franchise
unknown of mystic lobster holdings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.