My Place Hotels of America

The vendor opportunity at My Place Hotels

My Place Hotels of America operates 78 extended-stay lodging properties across the United States, with 52 franchised and 26 company-owned locations. The brand's year-over-year unit growth sits at 1.96%, indicating a stable but slow-expanding footprint. For software vendors, the immediate addressable market is these 78 units, all governed by technology mandates set at the corporate headquarters in Aberdeen, South Dakota. The average unit volume (AUV) and royalty percentage are not disclosed in the 2026 FDD, making it difficult to model franchisee-level technology budgets from public data alone. However, the brand's mandated tech stack signals clear integration points for vendors offering reservation, property management, or online booking solutions.

Who controls software purchasing

Decision-making authority is centralized at the HQ level. The 2026 FDD identifies Ryan Rivett as the sole named executive, serving on the Board of Managers and holding the titles of Chief Executive Officer and President. No other C-suite or technology-specific roles, such as a CIO or VP of IT, are listed in the filing. This suggests that initial software pitches should be directed to Rivett's office. The absence of a named technology buyer means vendors may need to navigate through the executive office to reach the correct operational stakeholder. No parent company is on file, indicating My Place Hotels is independently owned, which can simplify the procurement chain compared to portfolio brands.

Mandated and current tech stack

The FDD mandates four specific technology components: a Central Reservation System (CRS), a computerized property management system, the CRS itself listed again as a distinct requirement, and an online reservations interface. These mandates create a locked-in environment for any vendor whose system touches reservations or property operations. The specific software vendors powering these systems are not named in the FDD, which is a critical gap for competitive analysis. Vendors selling PMS, CRS, or booking engine software should investigate the current incumbents through direct discovery calls, as the FDD provides the mandate but not the brand names behind it.

Procurement, renewals, and timing

Procurement signals are thin in this FDD. Item 8, which typically outlines designated or approved supplier requirements, contains no extract in our corpus. This means the brand's formal purchasing rules—whether they require franchisees to buy from a single supplier, a list of approved vendors, or allow an open market—are not publicly known. Similarly, Item 17, which covers renewal terms and contract windows, provides no extract. The initial franchise term length is also not disclosed. With only 1.96% unit growth, there is little churn-driven urgency, so vendors should focus on displacement opportunities within the existing 78 units or on building a relationship ahead of any future tech stack refresh.

How to read the My Place Hotels FDD

The full 2026 Franchise Disclosure Document is embedded below. When reviewing it, focus on Item 11 for the complete list of mandated technology and any named vendors that may appear in the full text beyond our extract. Cross-reference Item 1 for any additional executives not captured here. Since AUV, royalty rates, and term lengths are absent from our data, the FDD itself remains the best source for filling those gaps. For software vendors, the key takeaway is a centralized, HQ-controlled purchasing environment with a clearly defined but vendor-agnostic tech mandate. To identify the specific systems currently in place and the right contact beyond the CEO, talk to FranCloud for a ranked target list built on deeper franchise system intelligence.