My Gym - NY Initial Filing 2025

The vendor opportunity at My Gym

My Gym operates 166 total locations, with 162 franchised and 4 company-owned units. The brand’s operator footprint consists of 169 mapped operators, overwhelmingly single-unit owners — 167 operators run just one location, while only 2 operators control between 2 and 9 units. No multi-unit operators exceed 9 locations. This highly fragmented ownership structure means individual franchisees are unlikely to drive software purchasing decisions independently, reinforcing the importance of a corporate-level sales approach.

The franchise charges a 7.0% royalty and operates under a 12-year initial term. Average unit volume is not disclosed in the most recent FDD. The brand appears independently owned, with no parent company on file. For software vendors, the addressable market is the full 166-unit system, but the real gatekeepers sit at headquarters.

Who controls software purchasing

Software purchasing authority at My Gym is concentrated at the corporate level. The 2025 FDD lists Cory Bertisch as President, Chief Executive Officer, Secretary, and Director. Jamie Bertisch serves as Chief Financial Officer and Director. Michael Chalovich holds the Chief Operating Officer role, and Edwin Chavez is Executive Vice President of Training. James (Jun Jun) Liu is also a Director.

For a vendor pitching operational or financial software, Cory Bertisch and Michael Chalovich are the most relevant contacts. The CFO, Jamie Bertisch, likely influences any purchase with a significant financial footprint. The absence of a named CIO or CTO in the filing suggests technology decisions are handled within this tight executive group. Vendors should prepare for a direct, relationship-driven sales cycle rather than a broad RFP process.

Mandated and current tech stack

My Gym mandates MGM 3.0 as its operational system. The 2025 FDD names this as the required technology across the franchise network. No other POS, scheduling, billing, or CRM vendors are disclosed in the filing. This creates both a constraint and an opportunity: any software that complements or integrates with MGM 3.0 may find a receptive audience, while direct competitors to MGM 3.0 face a high barrier to entry.

Vendors offering add-on solutions — such as advanced analytics, member engagement tools, or staff training platforms — should position themselves as MGM 3.0-adjacent. The Executive Vice President of Training, Edwin Chavez, may be a stakeholder for learning management or compliance software. The tech landscape is narrow but clearly defined, which rewards vendors who do their integration homework before outreach.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement extract, so the designated supplier or approved supplier model remains unknown. Vendors should not assume an open procurement environment. The centralized tech mandate suggests that even if franchisees can propose tools, final approval likely rests with HQ.

Renewal terms provide a potential timing signal. Franchisees who have complied with all agreements may renew for another 12-year term, subject to conditions including notice, satisfaction of monetary obligations, upgrade requirements, compliance with the Franchise Agreement, and signing a new agreement that may contain materially different terms. This renewal window — and the upgrade clause in particular — could trigger technology evaluations. With no year-over-year unit growth data available, vendors should monitor for system-wide refresh cycles tied to the MGM 3.0 mandate rather than expansion-driven opportunities.

How to read the My Gym FDD

The 2025 Franchise Disclosure Document is filed with state franchise regulators and available in the embedded viewer below. Item 1 identifies the executive team and corporate structure. Item 11 details the MGM 3.0 mandate. Item 17 outlines the 12-year renewal conditions. For software vendors, these three sections form the core of due diligence. The FDD confirms a centralized, tech-mandated franchise system with a small corporate leadership team — a profile that rewards targeted, executive-level sales strategies. For a ranked target list of franchise systems matched to your software category, FranCloud can help.