My Gym

The vendor opportunity at My Gym

My Gym operates a compact network of 166 total locations, with 162 of those being franchised units. The system is independently owned with no parent company on file, and its headquarters are in California. This is not a high-growth, multi-brand platform; it is a stable, single-concept fitness franchise where the entire addressable market for software vendors is those 162 franchised doors. The operator footprint is overwhelmingly single-unit: 167 mapped operators run just one location, while only two operators control between two and nine units. There are no large multi-unit operators with 10 or more locations. Top states for operators are New Jersey and Minnesota, each with one mapped operator. For a software vendor, this means a sale is won or lost at the franchisor level—there is no base of large franchisees to sell into directly.

Who controls software purchasing

The 2025 FDD lists five directors and officers. The key names for a vendor to know are Cory Bertisch, who serves as President, Chief Executive Officer, Secretary, and Director, and Michael Chalovich, the Chief Operating Officer. Jamie Bertisch holds the CFO and Director roles. In a system of this size, with no CIO or CTO named, the CEO and COO are the likely decision-makers for any technology evaluation or mandate change. There is no separate technology leadership disclosed. Any outreach should be directed to this tight executive group at the California headquarters.

Mandated and current tech stack

The FDD mandates one named system: MGM 3.0. This is a proprietary platform, and no third-party POS, scheduling, or operational software vendors are disclosed in the available data. For a vendor selling complementary or replacement software, the landscape is both simple and challenging. The franchisor has invested in its own platform, which likely covers core operational workflows. A vendor must demonstrate clear, additive value that MGM 3.0 does not provide, or make a compelling case for replacement at the HQ level. There is no indication of an approved vendor list or an open procurement model.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal in the provided extracts, meaning the specific purchasing rules—whether designated supplier, approved supplier, or open market—are not detailed here. Given the mandated in-house platform, vendors should assume a closed, HQ-controlled procurement environment. The franchise agreement has a 12-year initial term. Renewal is possible for another 12 years, but the conditions are notable: the franchisee must sign a new Franchise Agreement that “may contain materially different terms and conditions than the original agreement.” This clause creates a potential window for technology reevaluation at the point of renewal, as the franchisor can change system standards, including software mandates, when a new agreement is executed.

How to read the My Gym FDD

The 2025 Franchise Disclosure Document is the definitive source for understanding My Gym’s technology requirements, purchasing rules, and financial performance. Item 11 will detail the full scope of the franchisor’s mandated systems and any approved suppliers. Item 19, if included, will provide financial performance representations, though average unit volume is not disclosed in the available summary. The full FDD is embedded below for your review. For vendors building a ranked target list of franchise systems, FranCloud can help you identify concepts like My Gym where the tech stack and decision-maker profile match your solution.