Software: QuickBooks; Microsoft Office 360 Suite; PipeDrive CRM; Call Rail phone marketing tracking; JobTread field management software.
My Backyard Sports
Youth servicesSoftware purchasing at My Backyard Sports is controlled at the headquarters level by President Michael Kraner and COO Debbi Rapaport. The franchise currently mandates JobTread, Pipedrive CRM, and QuickBooks, creating a defined tech landscape. With only 4 total units, the immediate addressable market is small, but the 200% year-over-year unit growth signals a system in active expansion.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Software: QuickBooks; Microsoft Office 360 Suite; PipeDrive CRM; Call Rail phone marketing tracking; JobTread field management software.
Software: QuickBooks; Microsoft Office 360 Suite; PipeDrive CRM; Call Rail phone marketing tracking; JobTread field management software.
Live signals
The vendor opportunity at My Backyard Sports
My Backyard Sports is a youth services franchise headquartered in New Jersey with a total footprint of just 4 units—3 franchised and 1 company-owned. For a software vendor, the immediate addressable market is tiny. However, the system reported 200% year-over-year unit growth, signaling an aggressive expansion trajectory. Average unit volume sits at $523,253, and the royalty rate is 6.5% on a 10-year initial term. If the growth rate holds, the vendor opportunity will scale quickly, making early entrenchment valuable.
Who controls software purchasing
Software purchasing decisions are centralized at the franchisor level. The key executives named in the 2023 FDD are Michael Kraner, President, and Debbi Rapaport, Chief Operating Officer & Co-Founder. In a system this small, both individuals are likely directly involved in evaluating and approving any technology that touches franchise operations. Scott Stricof, Vice President of Franchise Development, is another potential stakeholder, particularly for tools that support franchise sales and onboarding. There is no parent company on file; the brand appears independently owned.
Mandated and current tech stack
The FDD mandates three specific software systems. JobTread is the required operational management platform. Pipedrive CRM is mandated for customer relationship management. QuickBooks by Intuit Inc. is the mandated accounting system. No other mandated or recommended technology is disclosed in the available data. Vendors selling adjacent solutions—such as scheduling, point-of-sale, or marketing automation—should note that any integration with these three mandated platforms will be a practical requirement for adoption.
Procurement, renewals, and timing
The procurement model is not disclosed in the most recent FDD. Item 8, which typically describes whether the franchisor designates specific suppliers, maintains an approved supplier list, or allows open purchasing, did not yield an extract in our corpus. This lack of clarity means vendors must engage HQ directly to understand the path to becoming a recommended or approved provider. On renewals, the FDD states that a franchisee in good standing can sign a successor agreement for two additional terms of 5 years each, unless the franchisor has determined, in its sole discretion, to withdraw from the geographical area. The initial term is 10 years. With only 4 units in operation, contract renewal cycles are not a reliable timing signal; relationship-building with HQ is the primary path to a deal.
How to read the My Backyard Sports FDD
The full 2023 Franchise Disclosure Document is embedded below. It contains the legal and financial disclosures that govern the franchise system, including the franchise agreement, audited financial statements, and the list of current and former franchisees. For software vendors, the most actionable sections are Item 11 (the franchisor's obligations, where mandated technology is listed) and Item 8 (restrictions on sources of products and services). Use the viewer to search for specific terms and validate the signals summarized on this page. When you are ready to prioritize your franchise sales targets, FranCloud can help you build a ranked list based on tech mandates, growth rates, and decision-maker access.
Questions vendors ask
My Backyard Sports, answered from the filing
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.